Samba TV: Macy’s Thanksgiving Day Parade Topped All Holiday Viewing, Except Football

Who doesn’t like a parade? Apparently, not many. The 95th Annual Macy’s Thanksgiving Day Parade returned to normal with spectators allowed along the route — and millions viewing on television.

New Thanksgiving weekend data from Samba TV found that 13.2 million U.S. households watched the parade live on TV, up 4% from last year’s 12.8 million viewers. That abbreviated 94th edition parade could only be watched or streamed on TV due to concerns about the COVID-19.

Meanwhile, 2.9 million people streamed Netflix’s latest South Korean series, “Hellbound,” across the nine days since the show’s Nov. 19 debut. That compared with 675,000 U.S. households that streamed “The Beatles Get Back Part 1” and “The Beatles Get Back Part 2” on Disney+ since the Peter Jackson three-part documentary’s Nov. 27 launch.

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Meanwhile, the Thanksgiving Day telecast of the Dallas Cowboys/Las Vegas Raiders NFL game reached 37.8 million viewers, the largest NFL regular season TV audience in 28 years, according to Nielsen.

‘Red Notice,’ ‘Hellbound’ Top Netflix Weekly Charts Through Nov. 23

Netflix’s original action movie Red Notice and its newest South Korean series, “Hellbound,” emerged at No. 1 atop the streamer’s new global weekly data charts through Nov. 23. Netflix last week launched its first weekly chart showcasing the streamer’s most-viewed content in the U.S. and worldwide.

Red Notice, co-starring Dwayne Johnson, Ryan Reynolds and Gal Gadot, remained No. 1 for the second week, topping The Princess Switch 3: Romancing the Star, starring Vanessa Hudgens, and Central Intelligence, co-starring Dwayne Johnson, Kevin Hart, Amy Ryan, Aaron Paul and Ed Helms, as reported by FlixPatrol.com.

While the Netflix original movies Love Hard and Army of Thieves ranked No. 9 and No. 10, the rest of the chart consisted of licensed films, including The Croods, Jack Reacher: Never Go Back, Jason Bourne, Five Feet Apart and The Transporter Refueled.

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Among episodic programming, the new South Korean series “Hellbound” achieved the top ranking, unlike previous Korean hit “Squid Game,” which took a few weeks to achieve its global acclaim.

The series, like “Squid Game,” showcases an apocalyptic world in which smoky gray monsters deliver bloody condemnations and drag some people to hell.

Other top series included originals (in order) “Arcane,” “Cowboy Bepop,” “Squid Game,” “The Queen of Flow,” “Maid,” “Narcos: Mexico,” “You,” “Hometown Cha-Cha-Cha,” and “The King’s Affection.”

In the U.S., the top three streaming series included “Cowboy Bepop,” Tiger King: Murder, Mayhem and Madness,” and “Hellbound.” The top three movies included Red Notice, Here Comes the Boom and Extinct.