DEG: The Digital Entertainment Group Nov. 9 presented its fourth annual Hedy Lamarr Award for Innovation in Entertainment Technology to Sara DeWitt, VP of PBS Kids Digital.
The DEG created the Innovation Award to recognize female executives in the fields of entertainment and technology who have made a significant contribution to the industry.
DeWitt was surprised by presenters in masks and gloves who gave her the award in her home during the virtual event.
“A fun thing about this being virtual is that my whole family is here with me,” DeWitt said, surrounded by her kids and husband.
“Sara oversees PBS kids streaming video services, the PBS kids games app and PBSkids.org, which collectively serve over 13.5 million visitors each month,” said PBS CEO Paula Kerger, who introduced DeWitt. “Under her leadership PBS Kids has produced and published cutting-edge experiences for children from AR games and podcasts to game video hybrids and texting programs. Her drive to understand how digital media can impact children’s learning has yielded profound findings from a variety of research studies, and she’s established the gold standard for children’s digital privacy and security.”
DeWitt paid tribute to Lamarr, an Austrian-American actress who was a Hollywood legend and lifelong inventor whose innovative work included pioneering “frequency hopping,” which became the foundation for spread spectrum technology. Conceived by Lamarr and composer George Antheil for radio guidance systems and patented in 1942, this highly secure technology resists interference and dropout, and is utilized today for a variety of cellular, Wi-Fi and Bluetooth applications. PBS chronicled her life in the “American Masters” documentary Bombshell: The Hedy Lamarr Story.
“I loved this story of this glamorous movie star moonlighting as a technological powerhouse, but I think what struck me the most as I watched that ‘American Masters’ documentary Bombshell was how long it took for her contributions to come to light, that silence of 50 years from the time that she received her patent for the idea of frequency hopping to the time of actual public recognition for it,” DeWitt said. “And when I think about that piece of the story I get really frustrated. I hope many of you are as well. It just reemphasizes for me the importance of amplifying the successes of women here and now, women in technical fields, women in my own organization, women in our community. It reaffirms to me too how critical it is to provide opportunities for more voices, for those underrepresented in our industry to be heard and celebrated so that no one has to wait 50 years for their groundbreaking work to come to light.”
DeWitt, who was a teacher before joining PBS, stressed the power of programming in helping kids envision their future.
“The media that we create has so much power to introduce kids to places and to people that they’ve never know about before,” she said. “Good storytelling has the power to help children imagine exciting possibilities for themselves and good technology can help even more children gain access to the tools and the resources that they need to realize these possibilities. I hope that our innovation at PBS Kids can inspire all children and all of those little girls in our audience to think big and to think about their own future to create new inventions and new art and new discoveries that won’t take 50 years to be recognized.”
The DEG also virtually presented the Hedy Lamarr Achievement Award for Emerging Leaders in Entertainment Technology, which recognizes female college students whose studies in the fields of entertainment and technology have shown exceptional promise. The Emerging Leader award was presented to Molly Mielke, who is earning her bachelor’s degree in film, TV and digital media at UCLA. Mielke will receive a financial award to continue her education. Her work can be found on her website, mollymielke.com.
Lamarr’s son Anthony Loder also joined the virtual event.
“It’s wonderful that you’re sharing her legacy forward in history while making history of your own,” he said.
Nominations for the 2021 awards are open Nov. 10 on the DEG website.