Ad-supported VOD service Tubi May 21 named former senior Viacom advertising executive Peter Graseck as VP of East Coast advertising sales. Graseck will lead the New York ad team and work alongside fellow VPs Heather Strofs, West Coast region, and Todd Segall, Midwest region.
The three report to chief revenue officer Mark Rotblat.
“Peter, Heather, and Todd are all talented executives with undeniable business acumen and integrity, and we look forward to leveraging their expertise during this pivotal growth period,” Rotblat said in a statement.
Graseck’s media career spans a wide variety of advertising and marketing functions; agency media planning at Young & Rubicam, marketing and branded entertainment at NBC Universal, and for the past 12 years at Viacom, he has held leadership roles in integrated marketing, client strategy, and both general market sales for Comedy Central, Spike, CMT, and TV Land, and direct response sales. Most recently, Graseck was the SVP of Viacom Partner Solutions where he oversaw all direct response accounts across Viacom’s cable networks and digital platforms.
Strofs came to Tubi with over 15 years of sales and leadership experience across the New York, Chicago, and West Coast Markets. She most recently served as VP, ad sales at The Oprah Winfrey Network where she collaborated with clients to create custom solutions that allowed advertising partners to reach their consumers in a unique and impactful way across linear, digital and social platforms. During her tenure, she brought on launch partners at OWN’s inception and continued to create innovative solutions across the studio, technology, and auto landscapes.
Segall joined Tubi from Roku where he was head of sales for their Central Region based out of Chicago and was responsible for building out their sales team and market presence. Prior to joining Roku, Segall was senior category sales director at AOL where he led the Finance Vertical as well as their mid-market sales team.