Comcast-Owned Sky Bows Smart ‘Glass’ TV That Doesn’t Require Satellite Hookup

Taking a page from the Roku playbook, Comcast-owned subsidiary Sky Oct. 7 announced the launch of a branded television that connects with streaming apps without the requirement of its namesake satellite dish.

Called “Sky Glass,” the new streaming TV will be available to buy in the U.K. Oct. 18 with monthly subscriptions starting at £13 (plus the cost of the TV), and will launch in Sky’s other European markets in 2022. The Sky Glass HDTVs come in 43-inch, 55-inch and 65-inch screen sizes. A separate “Sky Puck” enables users to access Sky Glass via third-party devices.

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The TVs feature Ultra HD and Quantum Dot technology, 360-degree Dolby Atmos sound with built-in speakers and sub-woofer. Users can talk to their TV to find what to watch. Sky claims the units to be the world’s first TV to be certified as a “CarbonNeutral” product.

“Sky Glass is the streaming TV with Sky inside, providing the total integration of hardware, software and content,” CEO Dana Strong said in a statement. “Built on over 30 years of understanding what our customers want, this is a TV that only Sky could make. We believe this is the smartest TV available, and that customers will love it.”

Strong said the streaming revolution has brought a “whole new set of challenges” underscored by increased cord cutting by traditional pay-TV subscribers.

“Most people use multiple apps to find content but these experiences can feel fragmented and we end up spending more time searching for content than sitting back and enjoying it. In our already complex lives, we need things to be simple and this will dramatically simplify experiences and transform the role of TV in the home.”

The technology mirrors what Roku did in 2014 when it launched a line of Chinese-made TVs that don’t require a separate streaming device or cable, satellite connection.