Samsung and Universal in Content Pact on Next-Gen HDR10+

Samsung Electronics and Universal Pictures Home Entertainment will bring to market titles mastered with HDR10+, according to a Samsung press release.

HDR10+ is an open source-based, next-generation high dynamic range video standard led by Samsung. HDR adds brightness and contrast dynamically for each scene, delivering brighter brights and deeper darks, according to the release.

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Samsung and UPHE will collaborate on a wide selection of new release and catalog fare with HDR10+ technology, according to the release.

“We are delighted to team with Samsung Electronics on HDR10+ to deliver this striking, cutting-edge technology to entertainment consumers, providing them the opportunity to enjoy unparalleled, state-of-the-art movie-watching experiences across an array of Universal physical and digital titles,” said Michael Bonner, EVP, digital distribution, UPHE, in a statement.

“We have launched a new era of picture-quality technology with HDR10+, providing an amplified vivid viewing experience for consumers” said Hyogun Lee, EVP of the R&D team, visual display business, at Samsung Electronics. “Based on Samsung Electronics’ unique technology and proficiency, we will continue to expand our alliances with premier partners like Universal to provide consumers with the best HDR content possible.”

Samsung Electronics has been collaborating with various companies such as movie studios and OTT operators since the formation of the HDR10+ LLC in August 2017, according to the release. In addition to efforts in Korea, Japan and the United States, Samsung will continue to strengthen the HDR10+ logo and certification program partnership in other territories around the world, according to the release.

Additional details on the HDR10+ certification/logo operating program can be found at www.hdr10plus.org. Logo and technology fees are free.

Dolby also has a dynamic metadata, scene-by-scene, next-gen HDR format, Dolby Vision, requiring a licensing fee.

Panasonic 4K OLED TV Designed With Hollywood Help

Panasonic Jan. 7 announced the launch of the GZ2000, featuring a Professional Edition 4K OLED panel tuned in Hollywood that incorporates custom hardware improvements by Panasonic.

“Optimized by a leading Hollywood colorist, the new panel highlights unparalleled color accuracy and significantly better than average brightness levels,” according to a Panasonic press release.

Panasonic announced it is the world’s first TV to support the high dynamic range formats HDR10+ and Dolby Vision, as well as the HLG Photo format, the new still image format which brings still photography into the HDR world.

“Together, Dolby and Panasonic are bringing best-in-class audio and imaging technology to Panasonic’s TVs,” said John Couling, SVP, commercial partnerships, in a statement. “Dolby Vision and Dolby Atmos perfectly complement the GZ2000’s advanced display, transforming it into an entertainment powerhouse.”

The GZ2000 is also “the world’s first TV with built-in upward-firing speakers capable of delivering Dolby Atmos immersive audio with total ease and convenience,” Panasonic announced. “The total audio system has also been tuned by Technics engineers.”

Supporting both Google Assistant and Amazon Alexa, the GZ2000 can integrate with a smart home setup.

Available in 65-inch and 55-inch screen sizes, the GZ2000 OLED features the color-tuning skills of Stefan Sonnenfeld. Sonnenfeld, founder and CEO of Company 3, is “a trusted collaborator of some of the world’s best filmmakers,” Panasonic announced, applying his skills as a colorist to such features as A Star Is Born, Wonder Woman, Man of Steel, Beauty and the Beast, Star Wars: The Force Awakens, Jurassic World and 300. He uses Panasonic OLED screens as large-format client reference monitors in his daily workflow, according to the release.

The TV’s average brightness level has been boosted significantly and contrast handling improved, resulting in increased dynamic range, the release stated.

“HDR content now looks even more impactful, with the GZ2000 effortlessly able to reproduce tricky scenes of variable brightness and contrast — often found in live sports broadcasts and in action movies,” the release stated. “Because of this level of customization, combined with the exceptional color-optimizing skills of Sonnenfeld, Panasonic has created some of the most accurate, cinematic images ever seen on a TV.

“Additionally, in response to requests from Hollywood’s professional users, Panasonic has extended the range and reduced the interval between calibration steps at the darkest end of the RGB and gamma scales.”

The GZ2000 is also compatible with Hybrid Log-Gamma (HLG), an HDR format expected to be widely adopted by TV broadcasters, the release stated.

The GZ2000 also features Panasonic’s new My Home Screen 4.0, which allows viewers to tailor the TV user interface to their own preferences, the release stated. The layout of the home screen can be reconfigured to allow customized layouts. Access to VOD and broadcast content is also easier thanks to a redesigned GUI that includes icons for decks that provide shortcuts to live TV, connected devices and apps such as Netflix, Amazon and YouTube. Viewers can even add frequently watched TV stations to the home screen.

BluFocus First North American Authorized Test Center for HDR10+

BluFocus, a division of Blu., has been approved as the first North American Authorized Test Center (ATC) for HDR10+ technology.

HDR10+ advances the current industry standard of High Dynamic Range (HDR), HDR10, by including dynamic metadata for every scene and frame, enabling more accurate true-to-life pictures.

BluFocus ensures the compliance of products submitted for HDR10+ licensing with testing resources that include certification for display performance, metadata processing and display management.

“It’s always gratifying when BluFocus is selected by the media industry to help a new technology standard like HDR10+ reach its full potential,” said Paulette Pantoja, CEO of Blu. “Being approved as an HDR10+ Authorized Test Center is a logical extension to our ATC’s expertise in display technology certifications.”

HDR10+ Technologies, a joint venture among 20th Century Fox, Panasonic Corp. and Samsung Electronics, established the licensing and logo certification program for HDR10+ technology.

“A technological step forward for next generation displays, HDR10+ improves the viewing experience for audiences on a wide range of TVs and displays,” said Danny Kaye, EVP of 20th Century Fox and managing director of the Fox Innovation Lab. “In order to uphold this, ATCs, like BluFocus, are critical to ensuring that HDR10+ compliant products meet the highest quality standards.”

For more about the HDR10+ logo, license and certification program visit https://www.hdr10plus.org/.

For more information about Blu., visit http://www.BLU.team.

HDR10+ Announces First Certified Products, Adopters

HDR10+ Technologies, a joint venture among 20th Century Fox, Panasonic Corp. and Samsung Electronics, has announced the first certified products and first adopters for the loyalty-free HDR10+ license program.

Panasonic and Samsung are also among the first to announce firmware has been deployed to select 2018 television models enabling support of HDR10+ for consumers.

HDR10+ advances High Dynamic Range (HDR) and HDR10 TV formats by adding dynamic metadata to each frame. It enables advanced chipsets to create a true-to-life picture across a wider range of displays.

The HDR10+ license program and logo ensure that HDR10+ compliant products meet high standards for picture quality and that the true intent of filmmakers is preserved within these key parameters:

  • The display performance certification qualifies requirements on the display mode, peak luminance level, peak luminance stability, transfer function and white point tracking performance and color gamut coverage.
  • The metadata processing certification qualifies carriage and accuracy of metadata over interfaces. The display management performance certification qualifies tone-mapping based on HDR10+ Metadata such as shadow preservation.
  • The Ultra HD Blu-ray player certification qualifies the processing and accuracy of HDR10+ Metadata carriage over the HDMI interface.

Depending on the category of adopter, certification can be obtained by self-certification or through an Authorized Testing Center (ATC) such as Allion and TTA — the first centers verified for HDR10+ certification. Adopter categories include UHD Blu-ray player manufacturers, OTT set-top box manufacturers or services, display manufacturers, SoC vendors, content companies and tool vendors.

More than 80 companies have already applied or completed the license program.

“A standardized licensing process has allowed partners, including content creators, television and device manufacturers, to easily incorporate HDR10+ technology,” said Danny Kaye, EVP of 20th Century Fox and managing director of the Fox Innovation Lab, in a statement. “We’re encouraged by the interest of early adopters and an expanded HDR10+ ecosystem that will improve the viewing experiences for all audiences.”

20th Century Fox has committed to incorporating HDR10+ in its upcoming new release slate.

“Panasonic is happy to announce that through the deployment of a firmware update, the majority of our 2018 4K models are now HDR10+ certified meaning that our viewers will be able to enjoy content even closer to the intentions of the filmmakers,” said Toshiharu Tsutsui, director of Panasonic’s TV Business Division, in a statement.

“We are thrilled that the majority of our 2018 lineup will be fully certified for HDR10+,” said Bill Mandel, VP of Industry Relations at Samsung Research America, in a statement. “We are collaborating with other HDR10+ adopters globally who are making tools, developing their own SoCs and/or TV line-ups to be HDR10+ compliant to provide consumers broad access to a great HDR experience.”

“We are so excited to be a part of this promising new technology standard that is HDR10+,” said Denver Mishima, head of Standards & Compliance Division of Allion Japan Inc, in a statement. “As a third-party Authorized Test Center, Allion always strives to provide value proposition to prestigious organizations such as HDR10+ Technologies and its adopters. Providing adopters a better testing and certification experience is our mission and commitment in this venture.”

“TTA is pleased again to be working with the display and media industries to launch the newest HDR technology with HDR10+ LLC adopters,” said Park Yongbum, VP of TTA. “We are looking forward to providing testing and certification services for this latest logo program.”

More on the certification requirements and application process can be found here.

Companies adopting HDR10+ are listed on the website.

Companies can learn more about the HDR10+ license and logo program, including final specifications and adopter agreements here.