Anthem Names Greg Drebin Head of Content and Marketing for AXS TV and HDNet Movies

Anthem Sports and Entertainment has named television executive Greg Drebin head of content and marketing for AXS TV and HDNet Movies.

Drebin will work alongside the newly-appointed president of AXS TV and HDNet Movies Andy Schuon, to whom he will directly report. Schuon and Drebin have a successful business partnership that spans both of their careers, having previously worked together at MTV, CBS Radio, and Universal’s International Music Feed Network, which they co-founded.

“Greg Drebin is an exceptional talent,” Schuon said in a statement. “His dynamic, strategic and innovative mind, and his industry expertise make him a natural fit for what we aim to accomplish at AXS TV and HDNet Movies. I am really looking forward to collaborating with Greg once more.”

Previously, Drebin held the role of EVP of worldwide marketing, publicity and research at Twentieth Century Fox Television Distribution (TCFTVD), overseeing global marketing, publicity, and promotional initiatives for the studio’s film and television offerings across linear, SVOD, and streaming services. At Fox, Drebin also managed the TCFTVD research division and their London based Fox Networks Group Content Distribution (FNGCD) marketing and research divisions for The Fox Network International Channels, including National Geographic’s original series and library.

Prior to joining Fox, Drebin was SVP of programming and marketing at Warner Bros. International TV Branded Services, launching and operating more than 50 channels throughout more than 35 countries including WarnerTV channels in Latin America, Asia, and the United Kingdom and Europe. At Warner Bros., he also served as head of marketing for Canada, Asia Pacific and Latin America for television and film distribution.

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Additionally, Drebin’s background includes tenures with Universal Music Group, where he was EVP of the International Music Feed Network — leading all on-air creative content, programming, marketing, and production for the channel, and a decade with MTV, where he was SVP of programming and production. He began his career in entertainment as an NBC page and production assistant where he worked on such iconic series as “Saturday Night Live,” “Late Night with David Letterman,” “NBC Nightly News” and “NFL Live.”

“AXS TV and HDNet Movies are well established networks with strong foundations in music and film.  I look forward to working with Andy again to maximize their potential across all platforms,” Drebin said in a statement.

Anthem Appoints Andy Schuon President of AXS TV and HDNet Movies

Anthem Sports & Entertainment has appointed Andy Schuon president of its AXS TV and HDNet Movies television networks.

Schuon will oversee all aspects of AXS TV and HDNet Movies. With decades of experience developing and leading some of the world’s biggest music and entertainment brands, he has been the head of programming or CEO of six cable networks — three of which he founded.

“Andy Schuon is a true trailblazer in this industry, and a driving force behind many definitive pop culture landmarks that have left an indelible impact throughout the world,” Leonard Asper, president and CEO of Anthem Sports & Entertainment, said in a statement. “His reputation as a legendary brand builder is well-earned, and his breadth of expertise will be vital in ushering in an important era for both AXS TV and HDNet Movies.”

Schuon is the co-founder of Revolt Media & TV, an independently owned music and television brand. Schuon was EVP and GM of Warner Bros. Records and EVP, head of programming and production for MTV, MTV2, and VH1, where he was the executive producer for the VMAs and MTV Movie Awards and created the first celebrity reality show “Rodman World Tour” with Dennis Rodman.

As chief digital officer and president, artist services, for Ticketmaster and Live Nation, Schuon guided strategy and management of digital assets, investments, and partnerships. He was president of programming and marketing for CBS Radio, where notably he oversaw the execution of the biggest single-client advertising deal in radio history, and spearheaded content and audience strategy for CBS Radio’s network of 185 stations across major markets including New York, Los Angeles and Chicago. He was also founder and CEO at Pressplay, later known as Napster.

“Len Asper and I have been talking about the opportunity to leverage the reach of AXS TV and HDNet Movies for some time. I was thrilled when he asked me to lead these networks, and take them to new heights and new platforms” Schuon said in a statement. “Connecting content, especially music related programming, with audiences has been my life’s work. At a time when music moves at the speed of social media, we are uniquely qualified to be the voice of record in the video presentation of music across all platforms.”

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Anthem’s portfolio includes AXS TV, a music, entertainment and sports television channel and digital media company; global film distribution company Gravitas Ventures; Fight Network, the world’s premier combat sports channel with broadcast distribution across 10-plus countries and available globally through multiple OTT platforms; TNA Wrestling, one of the world’s leading wrestling organizations; Invicta Fighting Championships, the all-women mixed martial arts promotion;  Game+, with sports wagering, Esports and gaming content; GameTV, the home of game shows and competition-based reality series; and HDNet Movies, which features theatrically released films and documentaries.

National Cable Television Cooperative Renews Distribution Deal for AXS TV and HDNet Movies

The National Cable Television Cooperative — representing more than 750 mid-sized and small independent cable and broadband operators throughout the country — April 28 announced finalizing a multiyear renewal agreement to offer AXS TV and HDNet Movies to its member companies.

AXS TV and HDNet Movies were started by Dallas Mavericks owner and “Shark Tank” star Mark Cuban, who then sold the properties to Anthem Sports & Entertainment.

AXS TV specializes in music content, concert events, documentaries and profiles. Original programs include “The Big Interview With Dan Rather,” “Rock & Roll Road Trip With Sammy Hagar,” “The Top Ten Revealed,” and  “Live From Daryl’s House” starring Daryl Hall. The network also streams combat sports content such as “Impact Wrestling” and Mixed Martial Arts competitions.

AXS TV recently launched the new “At Home & Social” initiative in support of families, small businesses, healthcare professionals and many others who have been hardest hit by the COVID-19 pandemic. The series gives artists and entertainers a platform to broadcast exclusive live performances from their homes and studios directly to their fans.

Highlights include performances by Dave Matthews, Billie Eilish, Alicia Keys, Luke Bryan and Ryan Tedder, among others associated with Verizon’s “Pay It Forward” live series, as well as the special event “At Home With Farm Aid” featuring Willie Nelson, Neil Young, John Mellencamp and Matthews, that raised more than $500,000 for family farmers.

HDNet Movies features award-winning catalog classics, blockbusters and modern favorites from the 1980s to today. The network also presents a wide variety of themed blocks featuring Oscar winners, A-List lineups, celebrity birthdays, special events hosted by notable actors, artists, and experts from across the film industry.

“This important agreement presents us with a valuable opportunity to bring AXS TV and HDNET Movies’ exclusive content to more viewers across the country,” Randy Brown, SVP of distribution for Anthem, said in a statement.

Judy Meyka, EVP, of programming, NCTC., said the cooperative was “excited” to build on the Anthem partnership.