Jason Kilar: ‘The Batman’ Movie Streaming on HBO Max April 19, 2022

The Batman, Warner Bros. Pictures’ reboot of the venerable superhero franchise featuring Robert Pattinson as the newest caped crusader, is set to begin streaming on HBO Max on April 19, 2022. The Matt Reeves-directed movie hits theaters on March 4.

The release dates were reiterated by WarnerMedia CEO Jason Kilar in a recent Vox’s Recode podcast — the executive’s second Q&A session in 2021.

With WarnerMedia’s controversial 2021 day-and-date theatrical/Max distribution strategy in its final days, the media company is looking to implement an industry-standard 45-day exclusive theatrical window for its box office slate in 2022. That includes pending DC’s Black Adam, The Flash, and separately, Elvis, among others.

“I feel really, really good knowing that [those movies], and a whole host of other movies, are literally going to be showing up on day 46 on Max in a variety of territories all over the world,” Kilar said. “That is a very, very big change that I don’t think people appreciate, and I feel really good about it.”

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Indeed, HBO traditionally does not have access to theatrical titles for at least eight months after their box office runs.

Kilar, who is likely to exit his position at WarnerMedia after its sale to Discovery passes regulatory approval sometime next year, said the concurrent release strategy has helped drive Max subscriptions — while at times undermining a non-blockbuster film’s box office potential. Warner’s last weekend box office winner was Godzilla vs. Kong on March 31.

“Think about when movies [used to show] up on HBO,” Kilar said. “That is a huge change from where things were in 2018, 2017, 2016.”

‘Squid Game,’ ‘Black Widow’ Top Whip Media’s 2021 TV Time Charts; App Bows Personalized Rankings

Netflix’s Korean hit “Squid Game” and Disney’s Black Widow were the top show and top movie tracked by the TV Time app for 2021.

“Squid Game,” which started streaming Sept. 17, follows a group of desperate and cash-strapped people competing in a blood-thirsty survival game.

The Marvel Universe-based Black Widow, starring Scarlett Johansson, debuted simultaneously in movie theaters and on Disney+ via Premier Access for $29.99 July 9 (causing a legal scuffle with the star, which was eventually settled). It became available at no additional cost to Disney+ subscribers Oct. 6.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with more than 19 million global users. The top shows chart was based on the number of episode views by global TV Time users. The movie rankings were based on the number of movie views by global TV Time users.

Disney+ and Netflix dominated the top 10 shows chart. Disney+ shows took five of the top spots: “WandaVision” (No. 2), “Loki” (No. 4), “The Falcon and The Winter Soldier” (No. 5), “What if…?” (No. 8) and “Hawkeye” (No. 10). Netflix took the other five. In addition to “Squid Game,” Netflix’s other top 10 placers were “Lupin” (No. 3), “Fate: The Winx Saga” (No. 6), “Ginny & Georgia” (No. 7) and “Shadow and Bone” (No. 9).

In addition to Disney+, Netflix and HBO Max streaming services placed movies among the top 10. The silver on the movies chart went to Disney+’s Cruella, starring Emma Stone and featuring the villain from “101 Dalmatians” franchise. It debuted simultaneously in theaters and on Disney+ via Premier Access May 28 and became available on Disney+ at no additional charge Aug. 27. Coming in at No. 3 was Netflix’s teen romantic comedy To All the Boys: Always and Forever, the third installment in the series of films that started streaming Feb. 12.

TV Time Rewind

TV Time has also launched personalized rankings for users tracking their viewing habits, such as favorite TV shows, movies, TV and film characters, genres, and more. The “TV Time Rewind” feature, available in both the TV Time app for iOS and Android in global markets, provides users a customized year-end experience that can be viewed within the TV Time app or viewed on the web. 

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Top 2021 Shows:

  1. “Squid Game” — Netflix
  2. “WandaVision” — Disney+
  3. “Lupin” — Netflix
  4. “Loki” — Disney+
  5. “The Falcon and The Winter Soldier” — Disney+
  6. “Fate: The Winx Saga” — Netflix
  7. “Ginny & Georgia” — Netflix
  8. “What if…?” — Disney +
  9. “Shadow and Bone” — Netflix
  10. “Hawkeye” — Disney+

 

Top 2021 Movies:

  1. Black Widow — Disney
  2. Cruella — Disney
  3. To All the Boys: Always and Forever — Netflix
  4. Luca — Disney
  5. Raya and the Last Dragon — Disney
  6. Shang-Chi and the Legend of the Ten Rings — Disney
  7. The Suicide Squad — HBO Max
  8. Zack Snyder’s Justice League — HBO Max
  9. Dune: Part One — HBO Max
  10. The Kissing Booth 3 — Netflix

HBO Max Bows 2022 Film, TV Slate Marketing Video

HBO Max Dec. 22 released a new campaign introducing the streamer’s content line-up for 2022, featuring original programming, Warner Bros. films made exclusively for Max, and new content from the DC and Wizarding World franchises, among other content.

New Max Original series include “Peacemaker,” starring John Cena as the vainglorious character Peacemaker from The Suicide Squad, and “Harry Potter 20th Anniversary: Return to Hogwarts,” a capstone event of the holiday season celebrating the anniversary of the franchise’s first film Harry Potter and the Sorcerer’s Stone along with Daniel Radcliffe, Rupert Grint, Emma Watson and other cast members.

New HBO Originals in the line-up include “Winning Time: The Rise of the Lakers Dynasty,” a fast-break series chronicling the professional and personal lives of the 1980s Los Angeles Lakers, and “House of the Dragon,” telling the story of House Targaryen 200 years before the events of “Game of Thrones.”

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There’s also sneak footage from anticipated titles, including new Max Original series “Pretty Little Liars: Original Sin,” “Julia,” “Love & Death,” and HBO Originals “The Time Traveler’s Wife,” “The White House Plumbers,” and “We Own This City.”

First looks include returning HBO Originals “Westworld,” “His Dark Materials,” and “The Nevers,” and Max Originals “The Flight Attendant” and “Raised by Wolves.”

Additionally, the spot introduces Warner Bros. Streaming Exclusives, a collaboration that includes a number of films made exclusively for Max. They include House Party, Father of The Bride, Kimi, The Fallout, Scoob: Holiday Haunt and Moonshot — all set to debut throughout 2022.

Netflix Leads Parks List of 2021 Top 10 U.S. SVOD Services

Netflix topped the list of Parks Associates’ 2021 top 10 U.S. paid subscription over-the-top (OTT) video services.

The list is based on estimated numbers of subscribers through September 2021 from the firm’s OTT Video Market Tracker.

The 2021 list shows the first change in the top three services since the firm started tracking the providers in 2015. Disney+ has moved into the top three, moving ahead of Hulu in number of subscribers. HBO Max moved into the top five, while Paramount+ (rebranded from CBS All Access) jumped to number seven on the list. New entrant Discovery+ is right behind at 11.

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Parks Associates’ 2021 Top 10 U.S. Subscription OTT Video Services (SVOD):

  1. Netflix
  2. Prime Video
  3. Disney+
  4. Hulu
  5. HBO Max
  6. ESPN+
  7. Paramount+
  8. Apple TV+
  9. Starz
  10. Showtime 

 

The research firm reports that, based on quarterly surveys of 10,000 U.S. broadband households, more than 80% of broadband households have at least one OTT service and that the churn rate for OTT services is 44%, with consumers adopting multiple subscriptions and experimenting with different services.

“While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 rankings, its position reaffirms the collective power of the Disney Bundle triumvirate: Hulu, Disney+ and ESPN+,” Paul Erickson, director of research of Parks Associates, said in a statement. “ViacomCBS’s successful rebrand and content-fueled reformulation of CBS All Access into Paramount+ have allowed it to leapfrog Apple TV+ into seventh place behind ESPN+, and time will tell if the service will break into the top five.”

“Broadband providers added an estimated 6.4 million residential customers to date in 2021, showing rapid growth,” Kristen Hanich, director of research at Parks Associates, said in a statement. “The importance of bundling pay-TV with home broadband is diminishing though — our Home Services Dashboard finds that only 38% of U.S. broadband households bundle pay-TV with their home internet service, a significant decline from past levels.”

The role of online TV continues to grow, with consumers embracing OTT services offered by familiar providers, according to Parks.

“In Q3 2021, 19% of U.S. broadband households reported subscribing to a vMVPD service, nearly double from the previous year,” Eric Sorensen, contributing senior analyst at Parks Associates, said in a statement. “By 2024, the U.S. vMVPD subscriber base will increase to more than 23 million households. All players will continue vying for the leading positions.” 

Doc ‘Beanie Mania’ Debuting on HBO Max Dec. 23

The Max Original feature Beanie Mania, a documentary film about the 1990s Beanie Babies craze, will debut Dec. 23 on HBO Max. 
 
The documentary chronicles the success of the Beanie Babies, the stuffed toys created by Ty Warner that inspired a collecting craze in the late ’90s, and looks at how a children’s toy spawned an unprecedented investment bubble and a frenzy of American greed. Beanie Mania features interviews with passionate collectors, notable influencers and company insiders.
 
The documentary is executive produced by Angie Day, Sunshine Jackson, Matt Robins, Gillian Pachter and Tom Fulford and is directed by Yemisi Brookes.

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HBO Max No. 3 SVOD in Spain Since Launching in October

Just a month after launch, HBO Max is reportedly the No. 3 streaming service in Spain, according to published data from Smartme Analytics.

WarnerMedia in late October launched HBO Max in Sweden, Denmark, Norway, Finland, Spain and Andorra as part of a broader European rollout in 2022.

One month later, Max already has nearly 5% market penetration. The successor to HBO España, Max passed Disney+, which has 4.3% market penetration. Disney+ launched in Europe in March 2020. 

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Assisting Max’s rollout will be a 50% price cut on the standard €8.99 ($10.40) monthly fee through Nov. 30 for the lifetime of the subscription, unless canceled.

Spain’s SVOD market leader continues to be Netflix with 20.7% market share, followed by Amazon Prime Video with 8.7% share.

Samba TV: Netflix’s ‘Tiger King 2’ Debut Tracked 1.3 Million U.S. Households

The premiere of the second season of Netflix’s “Tiger King: Murder, Mayhem and Madness,” showcasing the dysfunctional world of big cat collectors, generated more than 1.3 million U.S. households following its Nov. 17 debut, according to new data from Samba TV.

The data firm, which tracks more than 46 million opted-in televisions globally, including 28 million in the United States, said the episode topped the launch of Warner Bros. Pictures’ King Richard, the Will Smith-starring biopic about the father of tennis superstars Venus and Serena Williams.

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The movie tracked 707,000 U.S. households on HBO Max while simultaneously screening in theaters, where it sold $5.4 million worth of tickets domestically, $7.8 million worldwide.

Samba said the U.S. “Tiger King 2” audience skewed slightly female (+2%), younger (44 years and younger), and white (+9%). The King Richard audience skewed female (+7%) and black (+54%).

Finally, 116,000 U.S. households streamed the first episode of “The Real Housewives Ultimate Girls Trip” on Peacock, with 102,000 households streaming episode two. The third episode was streamed by 92,000 homes, with 100,000 households streaming episode four. The audiences skewed female and white.

‘Ron’s Gone Wrong’ Headed to Both Disney+ and HBO Max Dec. 15

Diensy-owned 20th Century Studios’ animated theatrical comedy Ron’s Gone Wrong is set to stream on both Disney+ and WarnerMedia’s HBO Max, in addition to digital retail channels, beginning Dec. 15. The action adventure, featuring the voices of Jack Dylan Grazer, Zach Galifianakis, Ed Helms and Olivia Colman, generated $22 million domestically, $57.5 million worldwide.

As previously announced, the movie, about a socially awkward middle-schooler who receives a malfunctioning, digitally connected device that’s supposed to be his “best friend out of the box,” will be available a week earlier on DVD and Blu-ray Disc, beginning Dec. 7. It will be available for digital purchase starting Dec. 15, the same day it debuts on the subscription platforms.

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The unusual co-existing streaming access on both Disney+ and HBO Max is part of WarnerMedia’s amended Pay 1 distribution deal through 2022 with the former 20th Century Fox Studios (now 20th Century Studios) and existing Searchlight Pictures Disney acquired for $71 million in 2017.

Netflix (Again) Dominates Weekly Nielsen Streaming Ratings as WarnerMedia Seeks Alternate Data Source

Netflix original series, movies and licensed content again dominated Nielsen’s weekly streaming Top 10 through Oct. 24 — spearheaded by series “You,” “Squid Game” and “Maid,” which collectively generated more than 4.8 billion minutes across 49 episodes.

Disney+ and Netflix evenly split the top-streamed movies, with the former’s Black Widow (269 million minutes) and Hocus Pocus (237 million) edging out the SVOD pioneer’s The Forgotten Battle (216 million) and Going in Style (210 million), respectively.

While Netflix has dominated the Nielsen chart since it launched last year, the streamer this week announced it would be releasing its own weekly charts every Tuesday. The move comes as some distributors have questioned Nielsen’s data, and WarnerMedia went so far as to remove itself (i.e. HBO Max) from Nielsen as its plans to launch a proprietary measurement service.

Nielsen currently tracks Disney+, Hulu, Amazon Prime Video, Apple TV+ and Netflix.

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“We’re doing this because we believe that there has got to be a better alternative in measurement solutions, and we have a responsibility to our investments, to our clients and partners, and to counting the value of our audience,” Andrea Zapata, head of research, data and insights at WarnerMedia, said in a statement.

The company’s displeasure with Nielsen dates back to at least last Christmas when it had Nielsen re-issue weekly streaming charts to account for Warner Bros. Pictures’ Wonder Woman 1984 concurrent Christmas Day release in theaters and on HBO Max.

Regardless, Max content has rarely cracked the Nielsen charts, which prompted Netflix’s Reed Hastings in a June tweet to chide WarnerMedia CEO Jason Kilar about joining the party.

Kilar responded that WarnerMedia episodic programing dominated Nielsen’s linear broadcast ratings, underscoring the fact that broadcast TV still dominates the majority of viewership attention.

“Proud to serve customers in whatever way they choose [to consume],” Kilar responded.

Top combined TV show (original, licensed) and movie:

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

 

Top movie:

Rank
 

SVOD Provider

 

Program Name

 

Number

 

Minutes Streamed
(Millions)

1 Disney+ Black Widow 1 269
2 Disney+ Hocus Pocus 1 237
3 Netflix The Forgotten Battle 1 216
4 Netflix Going In Style 1 210
5 Netflix Night Teeth (2021) 1 188
6 Disney+ The Nightmare Before Christmas 1 168
7 Disney+ Luca (2021) 1 150
8 Disney+ Moana 1 134
9 Netflix Titanic (1997) 1 117
10 Netflix My Little Pony: A New Generation 1 109

AT&T CFO: HBO Max Becoming ‘Top Two’ SVOD Competitor in Europe

HBO Max only began rolling out its subscription streaming video platform in Europe in September, with additional markets in Sweden, Denmark, Norway, Finland, Spain and Andorra launched last month. The venerable brand is apparently resonating with European consumers.

Speaking Nov. 18 at the Morgan Stanley European Technology, Media & Telecom Conference in Dallas, AT&T CFO Pascal Desroches said Max has generated so much interest that it now rates highly in a SVOD market that includes Netflix, Disney+ and Amazon Prime Video, among others. Desroches said that trends are in line with AT&T’s expectations.

AT&T CFO Pascal Desroches

“In fact, while it is still early, the initial data suggests that in most international markets Max is rising to become a top two direct-to-consumer provider in terms of subscribers and revenue,” Desroches said.

Given this, the executive said he feels good about Max’s global positioning and remains confident in its longer-term global expansion. AT&T now expects HBO and HBO Max to track between 120 million and 150 million subscribers worldwide by the end of 2025.

Strong numbers as AT&T attempts to finalize a minority ownership/majority control asset sale to WarnerMedia to Discovery Inc. Desroches said he continues to expect the transaction to close by mid-2022.