WarnerMedia Entertainment and YouTube TV Feb. 20 announced a comprehensive distribution relationship that will deliver the media company’s entertainment, sports and news network portfolio to YouTube TV’s more than 2 million online TV subscribers.
The pact expands upon the existing 2018 carriage agreement between the two companies for WarnerMedia networks TBS, TNT, truTV, CNN, HLN, Turner Classic Movies, Adult Swim and Cartoon Network to add access to the HBO and Cinemax services to the YouTube TV for the first time.
As part of a new deal, YouTube TV has also committed to distributing WarnerMedia’s HBO Max, the company’s upcoming direct-to-consumer offering debuting in May with 10,000 hours of curated content. HBO Max will offer programming for everyone in the home, bundling the entire HBO service, a slate of new original series, key third-party licensed programs and movies, and catalog fare from WarnerMedia’s library.
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“As consumers’ media consumption habits continually evolve and the landscape becomes more and more dynamic, our goal remains constant, and that is to make the portfolio of WarnerMedia networks available as widely as possible,” Rich Warren, president of WarnerMedia Distribution, said in a statement.
Both linear and on-demand HBO and Cinemax content will debut on YouTube TV this spring for the first time. Included will be HBO’s extensive array of programming, which features titles such as “Watchmen,” “Big Little Lies” and “Last Week Tonight with John Oliver,” current and returning hit dramas “Succession,” “Westworld” and “The Outsider,” comedies “Barry, “Insecure” and “Curb Your Enthusiasm,” and classics like “Game of Thrones,” “The Sopranos,” “The Wire” and “Sex and the City.”
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Upcoming HBO releases this spring include returning favorites “High Maintenance” and “My Brilliant Friend” and upcoming limited series, “The Plot Against America,” “The Undoing” and “I Know This Much Is True.”
Cinemax will offer its slate of original series including “Strike Back,” which recently began its seventh season, along with “Trackers” and “Gangs of London”. Theatrical hits debuting on the network this spring include Boy Erased, First Man and Bad Times at the El Royale.
“We are thrilled to continue our partnership with WarnerMedia to deliver their family of networks that are popular among our members, as well as introduce HBO, Cinemax and HBO Max to our growing line-up of premium content,” said Lori Conkling, global head of partnerships at YouTube TV.