NBCUniversal International Expands Realty TV Streamer ‘Hayu’ to Germany, Austria

Hayu, NBCUniversal’s foray into reality TV program subscription streaming video, has expanded its Euro footprint beyond 14 countries to include Germany and Austria.

The €4.99 ($5.93) app is available via Amazon Prime Channels to Prime members following a free 14-day trial.

Launched in 2016 outside the U.S., hayu offers more than 5,000 episodes of U.S. and British reality TV shows, including “Keeping Up with the Kardashians,” and spin-off, “Life of Kylie,” in addition to “The Real Housewives” and “Million Dollar Listing” franchises, among others.

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The shows – the majority of which debut on the service the same day as they premier in the U.S. – include on-demand access to catalog episodes from more than 150 shows such as “Vanderpump Rules,” “Top Chef,” “Shahs of Sunset,” and “Bad Girls Club,” among others.

“We are thrilled to launch hayu – and its world-renowned reality TV content – in Germany and Austria,” Hendrik McDermott, managing director of hayu, said in a statement.

 

NBC Universal Expands ‘hayu’ Streaming Service in Asia

NBC Universal has expanded its subscription video-on-demand (SVOD) reality service “hayu” to the Philippines, Singapore and Hong Kong.

Launched in 2016 in the United Kingdom, Ireland and Australia, hayu features reality TV content, including “Keeping Up with the Kardashians” and its spin-offs along with “The Real Housewives,” “Million Dollar Listing” and “Top Chef” franchises, “I Am Cait,” “Made in Chelsea,” “Flipping Out,” “Shahs of Sunset,” “The Millionaire Matchmaker,” “RuPaul’s Drag Race” (UK and Ireland) and “Don’t Tell the Bride” (UK and Ireland), among others.

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The service expanded to Norway, Sweden, Finland and Denmark in 2017, and to Canada last year.

“Our direct-to-consumer launches in [Asia] — along with improved functionality on the platform — are two key milestones for hayu,” Hendrik McDermott, SVP, branded on-demand, NBC Universal International, said in a statement.  “Now available in 14 markets, hayu has distinguished itself as the must-have, all-reality service — built upon the foundation of NBC Universal’s expertise producing top-quality reality programming and the best third-party content.”