Nielsen: Netflix’s ‘The Witcher,’ ‘Emily in Paris’ Dominated Christmas Week Streaming

Nielsen said a record 183 billion viewing minutes were streamed on household televisions in the U.S. during Christmas week 2021 — led by Netflix’s “The Witcher” and second-season debut of “Emily in Paris.”

“The Witcher,” which stars Henry Cavill in the fantasy series, saw viewership increase 25% to 2.7 billion minutes — in its second week of release. The new season of “Emily in Paris,” starring Lily Collins, scored big with female streamers (78% audience share), generating 939 million minutes to edge out the season finale of “Hawkeye,” also with 939 million minutes.

“The big news [that week] was a lot of new content introduced,” Brian Fuhrer, SVP of product strategy at Nielsen, said on the videocast. “It looks like ‘Emily’ and ‘Hawkeye’ tied, but unrounded, ‘Emily’ did just beat ‘Hawkeye’ for No. 2.”

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Notably, Fuhrer said the season-ending episode of “Hawkeye,” which features Jeremy Renner and Hailee Steinfeld in the Marvel Cinematic Universe series, was the most-watched for the Disney+ program.

“It built steam, built buzz over the last two or three episodes,” Fuhrer said.

The same trend applied to Amazon Prime Video’s “The Wheel of Time,” which saw its weekly viewing minutes increase more than 30% to 638 million minutes for the season-ending eighth episode.

Among feature films, Prime Video’s Being the Ricardos topped all movies with 604 million minutes streamed watching Nicole Kidman and Javier Bardem play Lucille Ball and Dezi Arnaz in the former TV stars’ complicated business/personal relationship.

“Seventy percent of the audience was over 50, with 37% of that percentile over the age of 65,” Fuhrer said, adding that Prime Video content tends to trend toward older demos.

Being the Ricardos was definitely red meat for that group,” he said.

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

Hawkeye

STREAMING REVIEW:

Disney+;
Action;
Not rated.
Stars Jeremy Renner, Hailee Steinfeld, Tony Dalton, Fra Fee, Brian d’Arcy James, Aleks Paunovic, Piotr Adamczyk, Linda Cardellini, Simon Callow, Vera Farmiga, Alaqua Cox, Zahn McClarnon, Florence Pugh, Vincent D’Onofrio.

With 2021 bringing both a Black Widow movie and a six-episode limited series about Hawkeye, each of the original six Avengers of the Marvel Cinematic Universe have finally received their own solo project.

Given how much the stories of Black Widow and Hawkeye are intertwined, it makes sense for the movie and show to arrive within months of each other, as the show carries on a pretty important story thread from the film.

Hawkeye picks up several months after the events of Avengers: Endgame, as the world has more or less returned to normal following the final battle to defeat Thanos. The archer Hawkeye, aka Clint Barton (Jeremy Renner), is vacationing with his family in New York just before Christmas. But his past comes back to haunt him when a black market auction gets a hold of the outfit he wore as Ronin, the persona he adopted to hunt down criminals who survived Thanos snapping half the population away when Clint’s family did not.

Caught up in the plot is Kate Bishop (Hailee Steinfeld), a world-class archer in her own right who worships Clint and hopes to become an Avenger like him some day (and is known as the second Hawkeye in the comics). The local mafia comes to believe Kate is Ronin and responsible for attacking them, so they start to hunt her down, forcing Clint to protect.

It turns out Kate’s mother (Vera Farmiga), CEO of a security firm, has her own connection to the local crime lords, which embroils Clint and Kate in a murder mystery that only complicates his efforts to get back to his family by Christmas.

Hawkeye takes a couple of episodes to find its footing, but by part three has all the pieces in place for a solid action-adventure, fueled by the tremendous chemistry between Renner and Steinfeld, as well as a strong supporting cast and a few notable guest stars from other Marvel properties.

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Nielsen: Netflix’s Stranglehold on Weekly Ratings Took a Hit Through Nov. 28

Netflix has dominated Nielsen’s weekly top 10 streaming chart since it launched in September. For the week of Nov. 22-28, the streamer’s run of the charts came to an end. Netflix saw just six of the top 10 original and total streamed programs during the Thanksgiving/Black Friday week.

Brian Fuhrer, SVP of content for Nielsen, contends the drop-off had as much to do with linear-TV’s strong programming options, i.e., college/NFL football, as it did competitive streaming shows.

“This is the first week we’ve seen Netflix have ‘only’ 60% of the chart, and that’s due to the success of both Disney+ and Amazon Prime Video,” Fuhrer said in a podcast.

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Specifically, streamers tuned into the first two episodes of new Disney+ series “Hawkeye,” in addition to the fourth episode of Prime Video’s “Wheel of Time,” co-starring Oscar-nominee Rosamund Pike.

“There was really strong reaction to the first two [Hawkeye] episodes, which skewed male and 35-54 years old,” Fuhrer said.

The executive gave a shout out to Disney+ for streaming Peter Jackson’s miniseries “The Beatles: Get Back,” which tracked more than 503 million minutes across three episodes for No. 7 spot among original shows. About 54% of the audience was older than 55.

“That’s really smart by Disney to expand the [Disney+] base of users and work in older demo, which typically stream the least,” Fuhrer said.

*Squid game includes viewing to English and Korean versions.
Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

‘Wheel of Time’ Tops Parrot’s Digital Originals Charts for Third Week

Amazon Prime Video’s “The Wheel of Time” remained No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended Dec. 17, its third week in the top spot. Based on a series of fantasy novels, the show had 43.4 times the demand of an average series during the week after a 4.57% gain in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “The Wheel of Time” was No. 5 on the list of overall TV shows.

The Disney+ Marvel series “Hawkeye” rose to No. 2 on the digital originals list. It had a 0.5% rise in demand expressions to give it 39.9 times average demand. “Hawkeye” was No. 9 on the list of overall TV shows.

Netflix’s animated fantasy series “Arcane” climbed a spot to No. 3 on the digital originals charts. The “League of Legends” prequel had an 1.8% drop in demand expressions to give it 37.4 times the demand of an average show.

Netflix’s fantasy series “The Witcher” rose six spots to No. 4 on the digital originals chart, up 28.37% in demand expressions to give it 36.4 times average demand. The show’s second season bowed Dec. 17.

The Disney+ “Star Wars” series “The Mandalorian” remained No. 5 on the digital originals chart. It had a 0.6% drop in demand expressions to give it 35.8 times the demand of an average series.

Netflix’s “Karate Kid” sequel series “Cobra Kai” saw a 23.9% increase in demand expressions during the week as the Dec. 31 premiere of season four approaches. Marketing efforts included a new trailer. “Cobra Kai” climbed back into the top 10, up three spots to No. 8, with 33 times average demand.

Strangely, despite the social media buzz and mass-media attention surrounding its controversial first episode, the HBO Max “Sex and the City” relaunch “And Just Like That …” was nowhere to be found on Parrot’s demand charts.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 73.6 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘Wheel of Time’ Rises to No. 1 on Parrot’s Digital Originals Charts

Amazon Prime Video’s “The Wheel of Time” climbed to No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended Dec. 3. Based on a series of fantasy novels, the show had 43 times the demand of an average series during the week after a 4.8% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “The Wheel of Time” was No. 6 on the list of overall TV shows.

Netflix’s animated fantasy series “Arcane” slipped to No. 2 on the digital originals charts after a couple weeks in the top spot. The “League of Legends” prequel had an 15.6% drop in demand expressions to give it 42.8 times the demand of an average show. “Arcane” was No. 7 on the list of overall TV shows.

The Disney+ Marvel series “Hawkeye” rose seven spots to No. 3. It had a 62.8% rise in demand expressions to give it 41.3 times average demand.

Netflix’s perennially popular “Stranger Things” slipped to No. 4 on the digital originals chart, taking 37.4 times average demand after a 0.8% drop in demand expressions.

The Disney+ “Star Wars” series “The Mandalorian” slid a spot to No. 5 on the digital originals chart. It had a 1.8% jump in demand expressions to give it 36.7 times the demand of an average series.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “South Park,” with 84.9 times average demand. The Comedy Central series got a boost after the Nov. 25 release of “South Park: Post COVID” TV movie on Paramount+, though Parrot didn’t distinguish between which demand was for the cable series and which was for the digital original Paramount+ movies.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

JustWatch: ‘Yellowstone’ Tops ‘Hawkeye’ Among Top Weekly Streamed TV Shows

Streaming access to Paramount Network’s original series “Yellowstone” easily distanced the newest Disney+ Marvel series “Hawkeye,” according to new weekly data (through Nov. 28) from JustWatch, which tracks more than 20 million users’ monthly streaming decisions across 54 countries.

Catalog movies The Grinch, Elf and Planes, Trains and Automobiles led the top 10 streamed movies — ahead of Sony Pictures’ recent release Venom: Let There Be Carnage.

But it is the fourth season, as well as growing buzz surrounding Kevin Costner-led “Yellowstone,” that continues to resonate among streamers. The series has been the top-streamed TV show since debuting the newest season in early November.

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Meanwhile, “Hawkeye,” co-starring Jeremy Renner and Hailee Steinfeld, has been hyped as Marvel Cinematic Universe’s buzziest Disney+ series launch in 2021 — or since “Loki.” And it still lagged behind Amazon Prime Video’s “The Wheel of Time” and Netflix’s “Cowboy Bebop.”

 

 

 

 

Samba TV: Netflix’s ‘Bruised’ Topped Weekend (Nov. 28) Streaming

The Netflix original movie Bruised led all streaming content through Nov. 28 — including the premiere episode of “Hawkeye” on Disney+ — according to new data from Samba TV, which tracks more than 46 million opted-in televisions globally, including 28 million in the United States.

In the film directed by Oscar-winner Halle Berry, a disgraced MMA fighter finds redemption in the cage and the courage to face her demons when the son she had given up as an infant unexpectedly reenters her life.

The movie tracked 1.7 million U.S. households in its first five days of release (Nov. 23 – 28). The U.S. audience skewed female (+11%), younger (44 and below), black (+88%) and Hispanic (+29%). Of the top 25 largest designated market areas, Raleigh, N.C., over-indexed the most (+33%), followed by Atlanta (+28%) and Chicago (+26%).
 
 
About 1.5 million U.S. households streamed the first episode of “Hawkeye,” the fifth television series in the Marvel Cinematic Universe produced by Marvel Studio, and starring Jeremy Renner and Hailee Steinfeld. Another 1.3 million U.S. homes streamed the second episode.
 
The U.S. audience of the first episode skewed slightly female (+4%) and slightly white (+1%). Of the top 25 largest DMAs, Portland, Ore., over-indexed the most (+34%), followed by Seattle (+31%) and Philadelphia (+21%).
 
Other top-streaming shows included Netflix’s A Castle for Christmas, which generated 743,000 U.S. homes during its first three days of release. Of the top 25 largest DMAs, Portland over-indexed the most (+42%), followed by Sacramento, Calif., (+33%) and Tampa (+28%).
 
Finally, 580,000 U.S. households streamed “Harry Potter: Hogwarts Tournament of Houses.” The audience skewed slightly female (+2%) and white (+12%). Of the top 25 largest DMAs, Pittsburgh over-indexed the most (+75%), followed by Orlando (+63%) and St. Louis (+47%).
 

Marvel’s ‘Hawkeye’ Series to Premiere on Disney+ Nov. 24

Marvel Studios’ “Hawkeye,” the next Marvel Cinematic Universe original series, will premiere on the Disney+ streaming service Nov. 24. New episodes will become available on subsequent Wednesdays according to a Sept. 13 announcement from Disney+, which also bowed a trailer and promotional poster for the show.

The six-episode series stars Academy Award nominees Jeremy Renner, reprising his role as Clint Barton, a.k.a. Hawkeye the archer from the Avengers, and Hailee Steinfeld as Kate Bishop.

Set during the holiday season, the show finds Hawkeye trying to get back to his family for Christmas when a presence from his past threatens to derail his plans. He finds an unlikely ally in Kate, a 22-year-old archer with dreams of becoming a superhero.

The cast also includes Vera Farmiga, Fra Fee, Tony Dalton, Zahn McClarnon, Brian d’Arcy James, with Alaqua Cox as Maya Lopez/Echo. In addition, Florence Pugh is expected to appear as Yelena Belova, continuing her story arc from Black Widow.

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