Vidgo Bows Online TV Service

Vidgo Jan.14 announced the launch of a new $39.99 online TV service featuring sports, news and entertainment content, including more than 100 premium channels such as ABC, Comedy Central, ESPN, Fox, and the NFL Network as well as a Latino package for Spanish-speaking viewers.

The OTT service is employing Harmonic’s VOS360 live-stream platform, which the company claims simplifies the scaling of third-party content over the Internet.

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“Our new streaming service gives subscribers a simple, convenient way to watch live TV anytime, on any device, ensuring that sports fans never miss important matches, fights and games on some of the most popular channels available,” CEO Shane Cannon said in a statement.

Cannon said Harmonic’s streaming software offers a range of media processing functionalities in a cloud-native environment, including live and file transcoding, packaging and origin, dynamic real-time CDN selection, targeted advertising, VOD, SVOD, time-shift viewing and network DVR.

He said the single cloud-based platform increased Vidgo’s efficiencies and accelerated its time to market.

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“New entrants to the OTT environment don’t necessarily have massive budgets, and they need to launch services fast,” said Eric Armstrong, VP of sales for North America Media at Harmonic.

Armstrong said Vidgo can more cost-effectively scale its new OTT service on the fly and stream content ranging from on-demand to premium live sports events to millions of subscribers at a lower cost … and “differentiating itself in this highly competitive arena.”