Samsung TV Plus, the free ad-supported streaming television platform, has inked a carriage agreement with the Hallmark Movies & More. The channel featuring romance and relationship-themed content is available for free to connected Samsung television owners.
Hallmark Movies & More offers movies, series and specials from Hallmark’s expansive library. In June, the service will feature 14 movies, including For Better or For Worse; How to Train Your Husband; Meddling Mom; The Memory Book; and Kiss at Pine Lake, among others.
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The network also features its own annual holiday programming franchise, “Miracles of Christmas.”
The deal follows the promotion of Michael Grover to VP of brand marketing at Hallmark subsidiary Crown Media. Grover is charged with developing and executing consumer marketing initiatives, including paid advertising for the network’s linear channels and SVOD service, promotional partnerships, experiential activations, and synergy initiatives.
Prior to joining Crown Media, Grover served as a content marketing manager at Hulu, developing strategies for original and documentary programming. Previously, he held marketing roles at Discovery Communications and Turner Broadcasting.
Samsung TV Plus features more than 160 channels covering news, sports and entertainment. It’s available on 2016-21 Samsung Smart TVs and select mobile devices.
When Calls the Heart: The Greatest Blessing, a television special from the sixth season of the romantic frontier adventure, debuts on DVD from Shout! Factory on March 5.
The TV series from author Janette Oke, “When Calls the Heart,” stars Erin Krakow (“Army Wives”), Jack Wagner (“Melrose Place”) and Lori Loughlin (“Full House,” “90210”). In the TV special, when a group of orphans become stranded in Hope Valley for Christmas, their caretakers — sisters who have a mysterious backstory — lead Bill (Wagner) to investigate the circumstances of their arrival. He discovers the sisters and their orphanage are in jeopardy, so Abigail (Loughlin) and the other residents rally to make it a Christmas to remember for the orphans. Elizabeth (Krakow), who is preparing for the birth of her child, organizes her students to engage in selfless gift-giving.
Move over Hallmark and Lifetime. Netflix, which is streaming original winter holiday-themed romantic comedy The Princess Switch, starring Vanessa Hudgens (Spring Breakers), upped public awareness of the title Nov. 23 by releasing a YouTube video featuring the High School Musical star sharing her holiday traditions and behind-the-scenes moments.
The movie, which finds a duchess switching places with an ordinary woman (both played by Hudgens) from Chicago and they each fall in love with each other’s beaus — co-stars British actor/musician Sam Palladio (“Nashville”). It was filmed in Romania.