Fox Planning Major ‘Deadpool 2’ Blu-ray Push at Comic-Con

This year’s San Diego Comic-Con will feature a huge Deadpool 2 presence to promote the home video release of the superhero comedy — which will be available through digital retailers Aug. 7 and on Blu-ray, DVD and 4K Ultra HD Blu-ray Aug. 21 from 20th Century Fox Home Entertainment.

Fox, which is releasing an extended “Super Duper $@%!#& Cut” of the film, will promote Deadpool 2 with a Hall H panel at 5:15 p.m. June 21, and a world premiere screening of the”Super Duper Cut” at 9:30 p.m. June 21 at the Horton Grand Theatre in San Diego.

In addition, Fox will set up Booth 3529 for the July 18-22 run of the show as “Deadpool’s Super Dance Party,” featuring an animatronic band and a different Comic-Con exclusive T-shirt given to the first 1,200 attendees each day Thursday through Sunday.

Booths 4229 and 3529 will also be giving out trucker hats with preorders for the Deadpool 2 Blu-ray, and fans can win a set of 18 Fox catalog Blu-rays with limited edition box art photobombed by Deadpool. The special covers will be available to purchase at Walmart stores begenning Aug. 7.

Finally, Fox and Walmart’s Vudu have decorated a suite at the San Diego Hard Rock Hotel to look like Deadpool’s apartment and is holding a sweepstakes for one Comic-Con attendee to stay in “Deadpool’s Dream Suite” on the Saturday evening of the convention. Those planning to be at Comic-Con can enter to win at from July 11-19, and the winner will be announced at Comic-Con July 20. An additional 15 winners will be allowed to tour the attraction.

After Comic-Con, Vudu will host a giveaway of select loot from the suite, with signups at the sweepstakes site beginning July 20.