Hello Lab Originals, a joint venture between AT&T and Otter Media’s Fullscreen Media, Aug. 8 announced a slate of three original series streaming on the Internet.
Geared toward millennial and teen audiences, each series includes multiple points of story engagement, in addition to the scripted series, such as social media, companion vlogs and a podcast.
“Starter Pack” premieres Aug. 20 on Facebook Watch telling the story of a graduate of a prestigious art school turning her talent to an unexpected medium.
“Guilty Party” returns to YouTube Oct. 2 for the second series with a new storyline. Last season’s weekly vlogs return, joined by a new podcast series “Suspect”, where viewers can further immerse themselves in the world of true crime.
“The Bright Fight” centers around promoting online positivity and social responsibility. Digital media creators Scotty Sire, Nabela Noor and the Dobre Brothers use their reach to raise awareness for causes, including environmentalism, body positivity and cyber bullying. Content premieres on the digital creator’s social channels Oct. 16.
“With each of these shows, we’re talking about the realities of the connected generation’s daily life through humor, drama and empowering content,” Valerie Vargas, SVP, advertising and creative services, AT&T, said in a statement. “We hope viewers find a community within each of these shows that speaks to them and encourage each other to spread positivity and make constructive change in their own world.”
Maude Standish, VP of programming at Fullscreen, said the show’s content is increasing driven by viewer data seeking to avoid replicating content already on the Web.
“It’s important to remember that this kind of entertainment is a magic spell cast by us and completed by the audience,” said Standish. “They are critical to the success of all our programs.”