VET Tv Unveils New Look, Grunt Style Collaboration

San Diego-based SVOD channel VET Tv (Veteran Television) has unveiled a new look for its website,, and a new collaboration with lifestyle and apparel brand Grunt Style.

VET Tv ($4.99 a month) sets out to re-create, parody and celebrate the military experience for those who served using dark and irreverent comedy to facilitate social connection among post-9/11 veterans.

“When we first started the company in 2017, we used a boilerplate website, but we knew we eventually wanted to improve the customer experience to show the breadth of what it means to be in the VET Tv community. So we made it happen,” VET Tv CEO John Acevedo said in a statement.

VET Tv has also announced a new “Two Companies One Mission” partnership with the veteran-owned and operated lifestyle and apparel brand Grunt Style. Grunt Style will put its marketing and financial support behind both VET Tv and the nonprofit foundation Irreverent Warriors, which was started by VET Tv founder Donny O’Malley and brings veterans together using humor and camaraderie to improve mental health and prevent veteran suicide. VET Tv recently produced a new “Tun Tavern” video series for Grunt Style’s audience.

“This marks the beginning of a collaboration among three veteran-owned brands that use comedy to support the veteran community — one through apparel, one through entertainment and one through nationwide events,” Acevedo stated.

The new VET Tv site is designed to be easier to navigate than its predecessor with a simpler form-submission experience.

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The site is also offering a free VET Tv T-shirt for new annual subscribers. First-time visitors will have a chance to participate in VET Tv’s new “Kill/Save” interactive pop-up experience. It takes participants through an actual military exercise where, “You’re sighted in, but your squad mate gets hit. What will you do, and will you make the right choice?” The Kill/Save activation is one of many new features on the website.

The VET Tv shop (, which showcases the brand’s apparel, includes the new MOS Collection and the 2020 Salty Santa Series.