Rapper DMX, Eric Roberts Star in Two Films Released to Home Audiences by The Asylum, Sondheim’s Greenfield Media

Sharknado producer The Asylum is releasing two films to home audiences in partnership with Greenfield Media, the company owned by industry veteran Bill Sondheim, whose credits include top leadership posts at PolyGram Video, USA Video and Cinedigm.

The first release, available Sept. 1, is the street-race thriller Fast & Fierce: Death Race, starring hip hop superstar DMX. The jet-fighter action film Wingmen Under Siege, with Eric Roberts, follows on Nov. 3.

Bill Sondheim

Asylum will handle digital distribution; Sondheim’s companies will distribute the titles on disc through Distribution Solutions. Fast & Fierce will only be available on DVD, while Wingmen will be released on DVD and Blu-ray Disc.

“A wide DVD release is never an easy decision these days,” said Asylum partner David Rimawi. “But when Bill and the Sony alum team at Distribution Solutions were excited about the titles, we knew we had a couple of hits on our hands.”

Sondheim added, “I have had the pleasure of working with The Asylum team for many years and their product always delivers powerful stories with great casts, which results in terrific sales. I am thrilled to bring these films to the mainstream market with the assistance of Distribution Solutions.”

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Fast & Fierce: Death Race follows Jack Tyson (DMX), who is near victory in an illegal street race from Mexico to California when a desperate woman jumps into his car. She asks him to help her escape from her violent boyfriend, the same gangster who organized the race.

Wingman Under Siege revolves around cadets on a secluded U.S. Air Force training base who must protect a gene-editing bioweapon from the Russian operatives who are desperate to seize the deadly viral agent at any cost.  Roberts stars as the masterly base colonel.

New Company Headed by Bill Sondheim Slates First Digital, DVD Release

Greenfield Media has set a Dec. 3 digital and DVD release date for The Reliant, an independent faith-based film with a pro-Second Amendment rights message that stars Kevin Sorbo, best known as television’s “Hercules.”

The film is being released to home audiences after a limited theatrical run in late October. The Reliant grossed close to $500,000 and sold approximately 35,000 tickets, Greenfield says.

The film follows a young family as they struggle to survive on the outskirts of their burning town after an economic collapse – and a government seizure of guns. When they capture a thief attempting to steal from them, they discover the attack on their home was no random act of violence. “They are torn between justice and mercy, and struggle to trust in God in the crisis of their lives,” according to a news release. “The film answers the question of what will you do to protect your own family.”

The Reliant opened Oct. 24 with a one-night Fathom Events showing on 722 screens. The marketing program included a media tour by Sorbo, targeted social media ad buys and support from the NRA.

“We focused on a grass-roots push in middle American markets, which resulted in a successful Fathom event that exceeded all expectations,” said Bill Sondheim, the veteran home entertainment executive who launched Greenfield Media earlier this year.

“That enthusiasm has carried over to both the physical and the digital releases as witnessed by the film grabbing the No. 1 pre-order spot on Amazon the week after the Fathom event.”

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He said the film will be distributed to home audiences through Distribution Solutions, which is “ideally suited to maximize this mass merchant-oriented film.”

In addition to Sorbo, The Reliant starts Brian Bosworth, Mollee Gray, and Eric Roberts.

Prior to launching Greenfield Media, Sondheim most recently served as president of the entertainment group at Cinedigm Corp. Before joining Cinedigm in October 2013, Sondheim was president of entertainment and worldwide distribution for Gaiam, later Gaiam Vivendi, which was ultimately sold to Cinedigm. From 2005 to 2007, he oversaw the development of Sony Music Entertainment’s dual disc technology initiative.

Before Sony, Sondheim was president of GT Brands LLC and, before that, president of Polygram Filmed Entertainment’s video distribution entity when it appeared PolyGram was on the cusp of becoming the seventh major, through hit theatrical movies like What Dreams May Come, with Robin Williams and Cuba Gooding Jr., and The Game, with Michael Douglas and Sean Penn.