The annual National Association of Broadcasters (NAB) show, scheduled for April in Las Vegas, has moved from “postponed” into the “canceled” category.
In a March 20 email NAB president and CEO Gordon Smith announced that rather than rescheduling the big TV show for later this year, “NAB would be unveiling a new digital offering called NAB Show Express, and enhancing NAB Show New York later this year.”
“The COVID-19 pandemic has created a truly unprecedented situation around the world,” Smith wrote. “We believe it is our responsibility to help stop the spread of COVID-19, and put the health and safety of our show community first.”
Noting that “the landscape has continued to shift dramatically,” with sports leagues and school districts shutting down and business closures sweeping the nation, “it is impossible to hold a rescheduled 2020 NAB Show this year. We will instead proceed with a two-pronged approach to deliver as much value as possible under these circumstances to our exhibitors, partners, and the broadcast industry as a whole.”
First, Smith writes, “we are exploring a number of ways to bring the industry together online, both in the short and long term.”
NAB Show Express, launching in April 2020, “will provide a conduit for our exhibitors to share product information, announcements and demos, as well as deliver educational content from the original selection of programming slated for the live show in Las Vegas, and create opportunities for the community to interact virtually,” Smith writes.
Second, he continues, “we will be enhancing NAB Show New York with new programs, partners, and experiences. We have already had numerous conversations with show partners about expanding their participation, and have heard from numerous exhibitors interested in enhancing their presence at this fall’s show. NAB Show New York represents the best opportunity for companies to announce and showcase their latest innovations and comes at a perfect time for the industry to gather face-to-face to restart, refocus, and reengage as we move forward together.”
NAB Show New York is scheduled to be held Oct. 20 and 21.