High-profile marketing around the World Series and Super Bowl is apparently paying off for Google’s proprietary online TV service, YouTube TV.
Google announced that the online TV service now has more than 2 million subscribers since launching in 2016. The tally puts the platform just behind Dish Network’s pioneering Sling TV with 2.68 million subs and Hulu with Live TV, reportedly at 2.7 million subs.
YouTube (excluding $1.2 billion in ad-revenue from YouTube TV) generated more than $15 billion in advertising revenue in 2019 — up from $11 billion in 2018.
The tallies pale in comparison to overall revenue for Google parent Alphabet Inc.
“In 2019 we again delivered strong revenue growth, with revenue of $162 billion, up 18% year over year and up 20% on a constant currency basis,” CFO Ruth Porat said in a statement.