Amazon Prime Video’s NFL Deal Ends; League Coy on Successor

Amazon Prime Video has streamed NFL Thursday Night Football for the past two seasons. Whether that groundbreaking deal is renewed remains up in the air, according to media reports.

Prime Video, unlike Netflix or Hulu, has embraced live sports recently signing exclusive rights to English Premier League soccer. The New York Yankees reportedly are in discussions with Amazon to become the first MLB team to stream games directly to viewers who don’t have a pay-TV subscription.

The NFL is concerned whether Amazon can handle the capacity required to stream games to millions of viewers simultaneously — an interesting concern considering ESPN’s challenges streaming the Clemson, LSU college football national championship game on Jan. 13.

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“What Amazon’s doing over the next few weeks in the U.K. with their Premier League package will be very interesting to watch,” Brian Rolapp, EVP of media with the NFL, told a confab last month, as reported by Sports Business Daily. “They’re getting some pretty high ‘concurrents’ there.”

Rolapp said the NFL doubted any streaming service had the capacity to handle 25 million people simultaneously streaming a single game, much less in high-definition.

“It’s not just technical capacity the league is looking for. Production and promotion are just as important, he said. “In order to hold an NFL package, you’re … going to have to be able to distribute it at a high level of quality — no fan is going to accept less than HD, high-res all the time. You’re going to have to sell it from an advertising standpoint and market it. So we need to see that from any partner, and be satisfied with that before we entrust any game package to them.”

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Regardless, it’s likely money will play as important consideration going forward. Both DAZN and YouTube TV have expressed interest in football, with the latter a sponsor and distributor of Major League Baseball post-season games and World Series.

DAZN, of course, inked an exclusive deal with Mexican fighter Canelo Alvarez worth a reported $365 million.

Rolapp told the confab the NFL remains primarily interested in reaching viewers and fans across multiple distribution channels.

“We will not sacrifice reach for something less valuable, including a higher rights fee,” he said. “We will maximize our reach. We think we can get both, but the reach is really important.”

 

Shuttering PlayStation Vue Directing Subs to YouTube TV

Shuttering online TV service PlayStation Vue is directing its 500,000 subscribers to Google’s YouTube TV. The online service, which launched in 2015, had been entertaining bidders for its subs with Google the apparent winner. Since launching in 2017, YouTube TV has more than 1 million subs paying $40 monthly for service.

In an email to Vue subscribers, Sony said all active members would be able to use the service, including DVR functionality and video-on-demand until Jan. 30, 2020. Sony also suggested subs consider YouTube TV, which included a link and free trial period.

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Sony also included a link explaining why it decided in October to walk away from online TV. Citing “the highly competitive Pay TV industry, with expensive content and network deals,” Sony said consumer migration from pay-TV to digital distribution has been “slower to change than we expected.”

“Because of this, we have decided to remain focused on our core video gaming business,” Sony wrote in a blog.

The company said PlayStation users could continue to access movie and TV content through the PlayStation Store on PS4 and via its Movies Anywhere partnerships.

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“With 100 million PlayStation 4s in the market today, our community continues to grow and thrive,” the company wrote. “We will continue to deliver the best entertainment experiences across the network, along with other key gaming services, including PlayStation Now and PlayStation Plus.”