Netflix has launched Golden, a new social media channel dedicated to celebrating the pan-Asian diaspora.
The new @NetflixGolden channels are on Instagram and Twitter and will celebrate Netflix’s pan-Asian talent both in front of and behind the camera.
The channels will also feature new episodes from the social series “Spill the Boba Tea,” a collaboration with Wong Fu Productions, where co-founder Philip Wang will chat with Netflix stars while crafting unique boba tea drinks based on the stars’ lives. The new episode featuring “Emily in Paris” star Ashley Park, debuts Jan. 27 on the @NetflixGolden Instagram channel.
Golden joins Netflix’s other audience-focused and genre channels including Strong Black Lead, Netflix Film, Con Todo, Geeked, Netflix Is a Joke and Most. The name Golden, was inspired by the phrase “Real gold will always shine” and that all Asian stories are golden, and if given the opportunity, they will shine, according to Lucie Zhang, manager of Netflix Golden.
“As a first-generation Chinese-American growing up in the Midwest, I rarely saw individuals who looked like me in American media, but also felt disconnected from the stars I saw in the Chinese soap dramas my mom binged,” Zhang said in a blog post. “For me, being a part of the diaspora means existing in between cultures — and often feeling like you don’t belong fully in either. With Golden, we want to give the Asian diaspora community a way to feel more connected to each other’s cultures and their own by celebrating Asian talent, storytelling and artistry on Netflix.”