Digital TV Research: Worldwide SVOD Subs to Reach 1.79 Billion by 2029

Worldwide subscription VOD customers will increase by 332 million between 2023 and 2029 to reach 1.79 billion, according to analysis from Digital TV Research.

The London-based firm said the market will continue to be led by six U.S.-based platforms, which will have a collective 961 million SVOD subscribers by 2029 (54% of the world’s total), up almost 27% from 758 million subs in 2023 (52% market share). These platforms — spearheaded by Netflix and Prime Video — will increase their subscriber bases by 203 million over this period, or 61% of the global 332 million additions.

“Netflix will remain the largest single platform, adding 52 million subscribers between 2023 and 2029 to take its total to 313 million,” analyst Simon Murray said in a statement. “Disney+ will remain about 120 million subscribers behind Netflix, with less investment and take-up in the Asia Pacific region.”

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Digital TV Research: Global SVOD Subscriptions to Reach 1.69 Billion by 2027 — Led by Six U.S. Streamers

The number of subscription streaming video-on-demand subscribers is projected to increase by 485 million subs to reach 1.69 billion subs through 2027, according to new data from Digital TV Research. Six U.S.-based platforms — led by Netflix — will account for 988 million paying SVOD subscribers by 2027, up from 612 million in 2021.

Netflix will add 31 million subs through 2027, despite losing 4 million subs in North America.

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Disney+ is projected to overtake Netflix in total subs by 2025. The platform will add 144 million subs to take its total to 274 million

Disney+ Hotstar will roll out to 13 Asian countries by 2027. These countries will supply 114 million (42%) of the global Disney+ subscriber total, but only $1.58 billion (11%) of Disney+’ revenue [$14.7 billion] by 2027.

Netflix will remain the revenue winner, with $34 billion by 2027 — similar to Disney+, HBO Max and Paramount+ combined. However, the Netflix total is only $4 billion more than 2021 as subscriber growth decelerates and average-revenue-per-subscriber is squeezed.

“Our Netflix forecasts for 2027 are 29 million lower than our February update — at 253 million,” analyst Simon Murray said in a statement. “Netflix needs to boost its content to counter its fresher and cheaper rivals.”

Report: Netflix’s Global User Base Tops 658 Million

Netflix ended 2021 with 222 million subscribers worldwide — tops among all subscription VOD services. But that tally is only a fraction of the streaming pioneer’s actual user base, which tops 658 million, and is projected to reach 750 million by 2025, according to new data from eMarketer.

That’s 35% of the 2 billion SVOD users in the world this year, according to the online research firm, which bases its data on the total number of people watching Netflix in a subscriber household.

In 2022, 1.88 billion people globally will stream content on a SVOD service such as Netflix, Amazon Prime Video, Disney+, HBO Max and Paramount+. That still less than 50% of the world’s internet users.

“Even China’s walled-garden providers (which have exclusive access to China’s 937.4 million digital video viewers) have been unable to accrue viewers like Netflix has,” analyst Evan Cramer-Flood wrote in the report. “China’s leading SVOD service, Tencent Video, will have just 320.6 million viewers this year.”

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