The number of subscription streaming video-on-demand subscribers is projected to increase by 485 million subs to reach 1.69 billion subs through 2027, according to new data from Digital TV Research. Six U.S.-based platforms — led by Netflix — will account for 988 million paying SVOD subscribers by 2027, up from 612 million in 2021.
Netflix will add 31 million subs through 2027, despite losing 4 million subs in North America.
Disney+ is projected to overtake Netflix in total subs by 2025. The platform will add 144 million subs to take its total to 274 million
Disney+ Hotstar will roll out to 13 Asian countries by 2027. These countries will supply 114 million (42%) of the global Disney+ subscriber total, but only $1.58 billion (11%) of Disney+’ revenue [$14.7 billion] by 2027.
Netflix will remain the revenue winner, with $34 billion by 2027 — similar to Disney+, HBO Max and Paramount+ combined. However, the Netflix total is only $4 billion more than 2021 as subscriber growth decelerates and average-revenue-per-subscriber is squeezed.
“Our Netflix forecasts for 2027 are 29 million lower than our February update — at 253 million,” analyst Simon Murray said in a statement. “Netflix needs to boost its content to counter its fresher and cheaper rivals.”