‘Glass Onion’ Remained Atop Weekly Nielsen Streaming Chart Through Jan. 1

The Netflix original movie sequel Glass Onion: A Knives Out Mystery continued its weekly reign atop Nielsen’s most-streamed content on household TVs, generating nearly 2.9 billion minutes of consumption through Jan. 1, 2023.

The tally marked a 30% uptick in viewership for the Daniel Craig-starrer from the previous Christmas week total of 2.225 billion minutes.

Prime Video’s “Tom Clancy’s Jack Ryan” remained at No. 2, albeit with almost 10% fewer minutes at 1.665 billion. Netflix’s former chart topper “Wedneday” remained on the podium with 1.66 billion minutes streamed across eight episodes — more than 8% less than the prior-week period.

Notably, Paramount Network/Peacock’s “Yellowstone” finally topped 1 billion minutes of consumption across 39 episodes.

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Rank SVOD Provider Program Name No. of Episodes Minutes
Streamed (Millions)
1 Netflix Glass Onion: A Knives Out Mystery  1 2.886 billion
2 Prime Video Tom Clancy’s Jack Ryan 24 1.665 billion
3 Netflix Wednesday 8 1.660 billion
4 Netflix Emily in Paris 30 1.354 billion
5 Peacock Yellowstone 39 1.042 billion
6 Netflix The Recruit 8 953 million
7 Netflix Cocomelon 18 932 million
8 Netflix The Witcher: Blood Origin 4 912 million
9 Netflix Matilda: The Musical 1 839 million
10 Netflix Treason 5 790 million

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, HBO Max, Hulu, Netflix, and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

Nielsen: ‘Netflix’s ‘Glass Onion’ Topped Weekly Household TV Streaming Through Busy Christmas Weekend

Netflix original sequel Glass Onion: A Knives Out Mystery topped a busy streaming Christmas week, generating more than 2.2 billion minutes through Dec. 25, according to new Nielsen data tracking the most-streamed content across household TVs. The follow-up to the Lionsgate’s 2019 Knives Out, was released on Netflix Dec. 23 following a Nov. 23 theatrical release.

The movie topped the newest season of Prime Video’s “Tom Clancy’s Jack Ryan” with more than 1.8 billion minutes, and perennial chart topper, Netflix’s “Wednesday” (1.79 billion), starring Jenna Ortega as Wednesday Addams of The Addams Family lore.

Netflix, which recently re-upped its data agreement with Nielsen, again dominated the week with 60% of the most-streamed content, followed by HBO Max (20%), Prime Video and Disney+, each at 10%.

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Rank SVOD Provider Program Name No. of Episodes Minutes
Streamed (Millions)
1 Netflix Glass Onion: A Knives Out Mystery  1 2,225
2 Prime Video Tom Clancy’s Jack Ryan 24 1,834
3 Netflix Wednesday 8 1,797
4 Netflix The Recruit 8 1,695
5 Netflix Emily in Paris 30 1.389
6 Netflix Cocomelon 18 991
7 Disney+ Home Alone 1 926
8 HBO Max How the Grinch Stole Christmas (2000) 1 864
9 HBO Max Elf 1 836
10 Netflix NCIS 339 804

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, HBO Max, Hulu, Netflix, and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

‘Glass Onion,’ ‘Yellowstone Season 5’ Top Reelgood Weekly Streaming Through Jan. 4

The Netflix original sequel Glass Onion continued its charm offensive, topping weekly streaming for the week ended Jan. 4, according to new data from Reelgood, which tracks first-party data from how its 5 million users in the United States interact with movies and TV shows on the platform in real-time.

The follow-up to Lionsgate’s 2019 original Knives Out, with Daniel Craig reprising his role as eccentric Detective Benoit Blanc, has been Netflix’s No. 1 movie since debuting on the platform Dec. 23.

Glass Onion made its one-month theatrical debut on Nov. 23 as Netflix’s largest-ever box office release, generating a reported $115 million in ticket sales.

The rest of the weekly podium included Paramount Network’s season five of “Yellowstone,” and Paramount+ original series “1923,” co-starring Harrison Ford and Helen Mirren in the “Yellowstone” prequel.

Notably, the weekly chart featured 50% movies, including White Noise (Netflix), The Menu (HBO Max), Top Gun: Maverick (Paramount+) and The Banshees of Inisherin (HBO Max).

1. Glass Onion (Netflix)
2. “Yellowstone” Season 5 (Paramount Network)
3. “1923” (Paramount+)
4. White Noise (Netflix)
5. “Wednesday” (Netflix)
6. The Menu (HBO Max)
7. “Kaleidoscope” (Netflix)
8. Top Gun: Maverick (Paramount+)
9. “Treason” (Netflix)
10. The Banshees of Inisherin (HBO Max)

Netflix: ‘Glass Onion’ Third-Most-Watched Original Movie After 10 Days Release

Director Rian Johnson’s Knives Out sequel, Glass Onion, generated another 127.3 million hours viewed to rank No. 1 overall and on Netflix’s English language movie list for the week ended Jan. 1.

With Daniel Craig’s return as detective Benoit Blanc, Glass Onion entered Netflix’s “Most Popular List” with 209.4 million hours viewed after 10 days of release — making it the third-most-watched film by hours viewed (after Red Notice and Don’t Look Up). The original 2019 Knives Out continued a resurgence with 16.8 million hours viewed. 

Separately, Roald Dahl’s Matilda the Musical entered the chart in the No. 2 spot with 41 million hours viewed. Starring Academy Award winner Emma Thompson as Miss Trunchbull and Alisha Weir as Matilda, the movie was in the top 10 in 89 countries. Director Noah Baumbach’s White Noise (14.8 million hours), co-starring Adam Driver and Greta Gerwig, and gothic horror film The Invitation (12.2 million), both landed in the top 10 in their Netflix debuts. 

Among episodic programming, “Wednesday” continues to have strong legs, generating almost 104 million hours viewed — a record sixth-straight week above the century mark. All three seasons of “Emily in Paris” continue to resonate with fashionistas. Season one saw 14.6 million hours viewed, while season two added another 15.21 million hours. The current season three generated an impressive 95.3 million hours viewed.

Other popular series included “The Witcher: Blood Origin” (64.5 million hours viewed), “The Recruit” (43.4 million hours), “Harry & Meghan” (22.5 million hours), animated series “Sonic Prime” (13.4 million hours) and season two of “Firefly Lane” (12.8 million hours). New to the list was political thriller “Treason,” with 56 million hours viewed. 

Italian mystery 7 Women and a Murder topped the non-English-language movie list with almost 10 million hours viewed. Norwegian action-adventure Troll, Mexican romantic comedy A Not So Merry Christmas, Spanish mystery God’s Crooked Lines, Indonesian action-adventure The Big 4, Italian action-adventure My Name is Vendetta and German drama All Quiet on the Western Front continued their respective runs on the list.   

On the non-English-language TV list, Japanese dystopian thriller “Alice in Borderland” took the top two spots on the list with 30.2 million hours viewed (season one) and 74.3 million hours viewed (season two). It was the most hours viewed in a week for a Japanese series on Netflix.

New list entrants included Korean drama “The Glory” (25.4 million hours viewed) and Mexican dramas “Daughter From Another Mother” (22.5 million) and season three of “La Reina del Sur” (22.4 million hours viewed). Other popular Korean titles included drama “Alchemy of Souls” (Part 2) and reality dating competition “Singles Inferno,” along with Colombian dramas “The Unbroken Voice” and “Til Money Do Us Part.”

Reelgood: ‘Knives Out 2’ Topped Weekly Streaming Through Dec. 28

The Netflix original movie sequel Glass Onion: A Knives Out Mystery was the most-popular streaming title for the week ended Dec. 28, according to new data from Reelgood, which tracks first-party data from how its 5 million users in the U.S. interact with movies and TV shows on the platform in real-time. The original 2019 Knives Out produced by Lionsgate finished the week at No. 4.

Top Gun: Maverick entered the chart for the first time at No. 5 following its premiere on Paramount+. The 1988 original Die Hard and its Christmas theme starring Bruce Willis finished at No. 8, and Prime Video’s “Tom Clancy’s Jack Ryan” was No. 9.

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Top 10 Shows and Movies of the Week:

1. Glass Onion: A Knives Out Mystery (Netflix)
2. “Yellowstone” Season 5 (Paramount Network)
3. “Wednesday” (Netflix)
4. Knives Out (FuboTV)
5. Top Gun: Maverick (Paramount+)
6. “1923” (Paramount+)
7. “The White Lotus” (HBO Max)
8. Die Hard (DirecTV Stream/Starz)
9. “Tom Clancy’s Jack Ryan” (Prime Video)
10. “The Recruit” (Netflix)

Netflix: ‘Knives Out 2,’ ‘Wednesday’ Topped Weekly Streaming Through Christmas

Tim Burton’s original dark comedy series “Wednesday” continues to attract streamers, generating another 118.5 million hours of viewing in its fifth week of release on Netflix through Dec. 25. The series, starring Jenna Ortega as Wednesday Addams from “The Addams Family,”narrowly edged out the third season debut of “Emily in Paris,” with 117.6 million hours consumed.

“Wednesday” has now generated almost 1.24 billion hours of viewing, just 115 million hours (about one week) behind longtime English-language all-time front runner “Stranger Things” season four with 1.35 billion hours.

The “Emily in Paris” season three premiere was bigger than the premiere of seasons one and two, and marked the show’s return to the Top 10 chart two years after it debuted.

Separately, Glass Onion: A Knives Out Mystery, sequel to Lionsgate’s 2019 box office hit Knives Out, finished the Christmas weekend as Netflix’s No. 1 English-language movie streamed globally with 82.1 million view hours across 93 countries. 

Other popular English-language movies streamed over the holiday included The Volcano: Rescue From Whakaari with 25.1 million hours in its second week availability; and Guillermo del Toro’s Pinocchio with another 19.1 million hours in its third week of release.

In addition to perennial favorites, The Christmas Chronicles (9.8 million hours), The Christmas Chronicles 2 (7.2 million), I Believe in Santa (10 million) and Falling for Christmas (7.9 million), Netflix streamers consumed 10.9 million hours of A Bad Moms Christmas in its streaming debut.

Christmas-Themed Movies and a ‘Glass Onion’ Topped Winter Holiday Weekend Streaming, TVOD

Christmas-themed movies — original and classic — resonated with consumers over the winter holiday weekend, while Netflix’s high-priced sequel, Glass Onion: A Knives Out Mystery, was the top streamed movie on the world’s largest SVOD platform.

Universal Pictures Home Entertainment’s Violent Night, which features a grumpy Santa Claus (David Harbour) ruining a band of home invading criminals’ plans, was the No. 1 movie for sale and rental on Vudu, iTunes and Google Play — while finishing fifth at the extended (through Dec. 26) theatrical weekend box office with another $3.5 million in ticket sales.

The duel distribution model underscores Universal’s strategy of releasing theatrical titles into digital retail channels after just 17 days if the title’s combined box office revenue is below $50 million. Through Dec. 26, the movie’s ticket sales had approached $42 million.

Of the top 40 movies tracked across iTunes, Vudu, Google Play and Netflix top 10 charts over the holiday weekend, 55% (22) were Christmas themed.

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Classic titles that resonated the highest among digital consumers were Universal’s The Grinch and How the Grinch Stole Christmas, and Warner Bros. Home Entertainment’s Elf, Christmas Vacation and The Polar Express.

Notably, the 1988 original Die Hard movie, starring Bruce Willis as a divorced New York policeman visiting his ex-wife at a high-rise Christmas Eve party, ranked No. 2 on iTunes and No. 4 on Google Play.

Top-streaming winter holiday movies on Netflix included original The Christmas Chronicles (2018), starring Kurt Russell as an adventurous Saint Nick, and the 2020 sequel, The Christmas Chronicles 2, which co-starred Russell’s longtime partner Goldie Hawn.

Other popular Christmas-themed movies on Netflix include 2017 theatrical release A Bad Moms Christmas (STX Entertainment), and 1954’s White Christmas, starring Danny Kaye and Bing Crosby.

Netflix Leaving Hundreds of Millions of Dollars on the Table With ‘Knives Out’ Sequel Release Strategy

NEWS ANALYSIS — Netflix made waves this year when it announced it would release a handful of original movies with limited exclusive theatrical windows. It was a major move (or concession) for the world’s largest subscription service that has steadfastly turned a cold shoulder to theatrical exhibitors in favor of a “streaming first” mindset.

Netflix’s first major exclusive theatrical release was the Nov. 23 debut of Glass Onion: A Knives Out Mystery, the expensive follow-up to the 2019 box office hit Knives Out, also featuring Daniel Craig as the awkwardly accented detective Benoit Blanc, and elevating Ana de Armas into a global star.

After spending a reported $450 million securing the rights to the sequel and a third movie, it seemed logical Netflix would release the movie in theaters exclusively to recoup some of that spending. But Netflix continues to ignore conventional norms.

Glass Onion was released in less than 700 screens across AMC Theatres, Regal and Cinemark over the Thanksgiving weekend resulting in an estimated $13 million box office. Netflix has not officially released any theatrical financials. While the tally was almost big enough to supplant Disney’s disappointing animated debut of Strange World ($18.8 million), the movie could have likely won the holiday box office outright given a wider release of 4,000 screens.

“Most likely, they did around 25% of what they could have done, so maybe a $60 million opening weekend,” Michael Pachter, media analyst with Wedbush Securities in Los Angeles, wrote in an email.

When asked on the fiscal call about the company’s revised approach to movie distribution, Netflix co-CEO and chief content officer Ted Sarandos quickly reiterated his opinion on theatrical windows. Namely, that Netflix makes movies for its subscribers and prefers they watch them on Netflix.

“I’ll tell you, we’re in the business of entertaining our members with movies on Netflix,” Sarandos said. “So that’s where we focus all of our energy and most of our spend.”

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That leaves Pachter scratching his head.

“Realistically, they probably focused on more urban theater locations where the film would have broader appeal, and likely, some fans drove a ways to get to the theaters,” Pachter wrote. “That extrapolates to $200 million to  $250 million over a normal run in the U.S., double that for global, so $400 million to $500 million total.”

That’s a lot of onions.

‘Black Panther 2’ Adds $64 Million Thanksgiving Weekend Box Office Revenue; Netflix’s ‘Knives Out’ Sequel Quietly Posts Strong Debut

Too bad Netflix doesn’t embrace the theatrical window instead of merely tolerating it. The streamer’s first major box office release, Glass Onion: A Knives Out Mystery, the expensive sequel to Lionsgate’s 2018 original Knives Out, reportedly generated upwards of $15 million across less than 700 screens over the five-day Thanksgiving weekend through Nov. 27.

Had the film, again starring Daniel Craig in the lead role of master detective Benoit Blanc, opened across 4,000 screens, it could have possibly won the weekend outright. But opening the movie at all exclusively in theaters was a major concession for Netflix and its co-CEO/chief content officer Ted Sarandos, who reiterated the service’s priority to its SVOD subscribers on the company’s Oct. 18 fiscal call.

“We’re in the business of entertaining our members with Netflix movies on Netflix. So that’s where we focus all of our energy and most of our spends,” Sarandos said at the time.

Netflix, which reportedly paid Knives Out director Rian Johnson $460 million for the sequel and third film’s release rights, bows Glass Onion on the platform Dec. 23.

As expected, Disney/Marvel Studios’ Black Panther sequel, Black Panther: Wakanda Forever, topped the weekend box office for the third time with an estimated $64 million in ticket sales. The follow-up to the 2018 original starring the late Chadwick Boseman has now topped $600 million in global ticket sales through three weekends.

Separately, Disney Animation’s Strange World debuted with an underwhelming $18.6 million in North American ticket sales, and $27.8 million globally. The tally is below Disney’s estimates of around $30 million, which when paired with low critical praise suggests a short theatrical run. That’s likely not a major concern for Disney, which is riding high with Black Panther 2 and the highly anticipated Avatar sequel release next month, Avatar: The Way of Water, on Dec. 16.

Netflix’s ‘Glass Onion: A Knives Out Mystery’ Throws Intrigue on Thanksgiving Weekend Box Office

Disney/Marvel Studios’ Black Panther: Wakanda Forever is expected again to dominate the Nov. 27 weekend box office through the Thanksgiving holiday. Wakanda Forever is projected to add more than $58 million and narrow the gap to the No. 2 grossing movie of the year: Disney/Marvel’s Dr. Strange in the Multiverse of Madness. 

Separately, Glass Onion: A Knives Out Mystery, the sequel to the popular 2019 Knives Out, and the first ever Netflix movie to debut across all three major U.S. theatrical chains — AMC, Regal and Cinemark — including additional select theaters worldwide, offers some intrigue.

The movie again is headlined by Daniel Craig with a new supporting cast featuring Edward Norton, Janelle Monáe, Kathryn Hahn, Leslie Odom Jr., Jessica Henwick, Madelyn Cline with Kate Hudson and Dave Bautista.

The original movie (distributed by Lionsgate) generated almost $313 million in revenue, including a $26.7 million North American debut. Those numbers are not expected for Glass Onion since the movie is screening in a reportedly low 700 theaters nationwide. Netflix, which continues to maintain a streaming-first distribution strategy, will begin streaming the sequel beginning Dec. 23. Still, a strong box office (estimated at $15 million over five days) could generate Netflix significant incremental revenue as well strong momentum and press ahead of the streaming window.

Meanwhile, Disney’s animated Strange World is projected to finish No. 2 over the holiday weekend with more than $19 million in ticket sales across about 4,000 screens. The movie is largest animated big screen movie in theaters since Warner Bros. Pictures Animation’s DC League of Super-Pets in JulyThe movie is projected to generate upwards of $35 million over the extended weekend.

The other release features Sony/Columbia Pictures’ interracial fighter-pilot-themed drama, Devotion, with $10 million in projected ticket sales. The movie is based on Jesse Brown, the first Black aviator in U.S. Navy history, and his enduring friendship with fellow fighter pilot Tom Hudner.