Discovery+ Streaming Service Acquires Euro Bicycle Racing Rights

Discovery has secured the exclusive global rights to show the Giro d’Italia (Tour of Italy bicycle race) until at least 2025, in a move that further strengthens its live cycling coverage.

The long-term deal with RCS Sport via IMG means Discovery retains its Giro’s multi-platform rights, providing live coverage of every stage from the year’s first Grand Tour on Eurosport via Discovery+, Discovery’s new $6 monthly streaming product, and through the Global Cycling Network (GCN) streaming service.

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A range of UCI World Tour events and one-day Classics held in Italy are also part of the agreement, including the Strade Bianche Men and Women Elite, Tirreno-Adriatico, Milan-Torino, Gran Piemonte, the Giro di Sicilia, Milan-San Remo and Il Lombardia. The first UCI World Tour event of the 2021 season, the UAE Tour, is also included on an exclusive basis.

“Through our partnership between Eurosport and GCN, and increasingly in 2021 through Discovery+, we will continue to harness our deep cycling expertise and unrivalled global scale to unlock the power of the sport for all to enjoy,” Andrew Georgiou, president of Eurosport and Global Sports Rights & Sports Marketing Solutions, said in a statement.

The Discovery brands will continue to showcase bike racing throughout 2021 with 300 days of live men’s and women’s events on offer, including 16 days of action from the delayed 2020 Tokyo Olympic Games.

The news follows Eurosport’s announcement that it will screen multiple UCI events in 2021, including the UCI Road World Championship, UCI Track Cycling World Championship, UCI Mountain Biking World Championship, BMX World Championship, Urban Cycling World Championship, Cyclo-Cross World Championship as well as the conclusion of the Cyclo-Cross World Cup.

All events within the multiyear RCS Sport deal include:

  • UCI World Tour — UAE Tour (seven stages in February)
  • UCI World Tour — Giro d’Italia (21 stages in May)
  • UCI World Tour — Strade Bianche Men (one day in March)
  • UCI Women’s World Tour — Strade Bianche Women Elite (one day in March)
  • UCI World Tour — Tirreno–Adriatico (seven stages in March)
  • UCI World Tour — Milan–San Remo (one day in March)
  • UCI Europe Tour — Milan-Torino (one day in October)
  • UCI World Tour — Il Lombardia (one day in October)
  • UCI Europe Tour — Gran Piemonte (one day in October)
  • UCI Europe Tour — Giro Di Sicilia (four stages in April)