Giant Interactive Celebrates 15th Anniversary With Push Into Digital Delivery, Distribution

Digital studio Giant Interactive is celebrating its 15th birthday with an ambitious diversification agenda into digital delivery, digital distribution and post-production.

Launched in May 2005 by Jeff Stabenau and David Anthony as a DVD authoring company, Giant Interactive quickly evolved into a digital services company focused on technology and emerging formats to fuel consumer content consumption and distribution.

Giant Interactive has grown into a major player in the entertainment technology market, from its managed and custom-created OTT platforms and apps, to video processing and content aggregation, and to its digital platform delivery services and DVD, Blu-ray Disc and 4K Ultra HD Blu-ray Disc authoring.

The company also has a longstanding relationship with the Academy of Motion Picture Arts and Sciences (AMPAS), initially creating DVD screeners of Oscar contenders and then building a digital screening site.

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Jeff Stabenau

Today, with offices in New York City and Los Angeles and a total staff of 75, Giant Interactive is celebrating not only its birthday but also the expansion of its digital studio in Los Angeles that allows for increased quality control, file preparation and transcoding services that are crucial to streaming services. Giant has announced new strategic hires of seasoned media executives, including former Deluxe executives Greg Lea, now Giant’s VP of strategic partnerships, and Paula Kahlenberg, senior account director.

Giant has also forged several new business partnerships with companies such as Roku, for which Giant serves as an aggregator for the Roku Channel and content manager for Roku app channels, and the Whip Media Group, for whom Giant manages content delivery and fulfillment for Whip business partners.

Giant intends to build more sophisticated digital streaming capabilities to further its relationship with such high-profile customers as ViacomCBS, Paramount Pictures and Acorn TV.

“Fifteen years ago, Giant Interactive was founded with the goal of helping content creators propel entertainment content around the world regardless of the technology or platform,” Stabenau says. “Our recipe for success is living and breathing our connection to our customers with their evolving needs and delivering the highest quality services and the most innovative technology.”

Giant maintains close technical relationships delivering digital content to FandangoNow, Amazon Prime Video, Redbox on Demand, Tubi TV, iTunes and other leading digital platforms across TVOD, SVOD and AVOD.

The company also has developed distribution services including sales, marketing and promotion to support Giant’s customers as the independent film marketplace has matured. Giant Pictures, an independent film distribution division, was launched in 2017 and today has deals with more than 35 of the higher-end OTT platforms including Apple TV+, Netflix, Roku, Peacock, Prime Video/IMDb TV, Pluto TV, Tubi and Kanopy. In some cases, Giant is also acting as a preferred aggregator for the AVOD platforms. Giant Pictures clients include UTA, Endeavor, CAA, Participant Media, Tribeca Film Festival, Sundance Institute, Vulcan Productions, The Redford Institute and Impact Partners.

“With the rapid growth of digital media consumption continuing to rise, our supply chain products and our customers’ evolving needs, we realized a natural opportunity to expand our business,” Stabenau said. “We developed Giant Pictures in this time of digital growth to serve our customers and remain on the forefront of product innovation and digital distribution of content on a global scale.”