Genius Brands International has announced a new Spanish-language content service for children — ¡KC! En Español — on its streaming platform Kartoon Channel!
Kartoon Channel! also announced Oct. 5 that it is now available on Pluto TV.
With ¡KC! En Español, Kartoon Channel! expands its current platform to serve the Latino children’s community in North America. The new Spanish-language children’s program service will reside on the main Kartoon Channel! platform and function as a sub-brand of Kartoon Channel!, similar to Kartoon Classroom!, which premiered in September 2020. The offering will launch with Genius Brands’ “Rainbow Rangers,” in addition to “Thomas Edison’s Secret Lab,” “Mi Perro Chocolo,” YouTube’s “Spanish Tree TV” and “Stan Lee’s Mighty Seven.”
“Not only is this the right entertainment and cultural move for Kartoon Channel!, but it also makes good business sense too,” Jon Ollwerther, president of Kartoon Channel!, said in statement. “Today, 26% of kids in the U.S. under the age of five are of Latinx heritage, a number that is only expected to grow. Further, 83% of Latinx audiences are streamers, versus 73% of non-Latinx audiences. Finally, digital ad-spend focused on the Latinx audience in the United States has more than doubled from 2015 to 2020 and the market today is estimated at over $1.5 billion. We look forward to this becoming an important and growing contributor to the business of Kartoon Channel!”
“Following the success of our educational sub-brand Kartoon Classroom!, ¡KC! En Español was the obvious next step for us,” Michael Riley, Genius Brands International’s chief diversity officer, said in a statement. “We’re proud to announce this new offering during Hispanic Heritage Month and to better serve the Latinx community, now in English and en Español.”
Genius Brands International’s digital network Kartoon Channel! is a family entertainment destination. Kartoon Channel! delivers content across multiple platforms, including Comcast, Cox, Dish, Sling TV, Amazon Prime, Amazon Fire, Apple TV, Android TV, Android Mobile, Google Play, Xumo, Roku, Tubi, Samsung Smart TVs and LGTVs. Kartoon Channel! can also be streamed on TVs and mobiles device by downloading the app, or on desktops by visiting www.kartoonchannel.com.