Genius Brands and POW! Entertainment Forming Stan Lee Universe Joint Venture

Genius Brands International and Stan Lee’s POW! Entertainment are forming a joint venture to create Stan Lee Universe, drawing from more than 100 original Stan Lee creations from which it will develop and license approximately seven properties per year.

Stan Lee Universe will assume worldwide rights to the name, physical likeness, physical signature, live-action and animated motion picture, television, online, digital, publishing, comic book, merchandising and licensing rights to Stan Lee and his IP creations post-Marvel Entertainment and not committed elsewhere.

Genius Brands will be the managing and controlling partner of the joint venture.

“In all of Hollywood, there is no greater prize,” Andy Heyward, chairman and CEO of Genius Brands, said in a statement. “This is the Holy Grail. Stan Lee Universe is a once in a lifetime asset drawn from over 100 original, heretofore unexploited properties, created by the most successful creator of intellectual property of our time.”

The late Stan Lee created comic book characters including Spider-Man, Iron Man, Black Panther, The Incredible Hulk, X-Men, Thor, Captain America, Silver Surfer, Ant-Man, Nick Fury and Guardians of the Galaxy. Lee was the editor and creative force behind Marvel Comics, which was sold to the Walt Disney Company for $4.4 billion and resulted in a string of hit films, including The Avengers.

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“Having worked with Stan and been a close friend for almost 30 years, nothing could make me prouder than for Genius Brands to become the guardian of both his brand and body of work,” added Heyward. “I have no doubt that the greatest characters, the greatest stories, and the greatest hits from the mind of Stan Lee have yet to be told. As big as Spider-Man, Black Panther, X-Men and the Avengers are today, tomorrow it will be Stan Lee’s Tomorrow Men, his Stringbean, his Black Fury and Virus.”

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“The spinoff opportunities for Kartoon Channel! alone are mindboggling, including a dedicated Stan Lee Universe program block,added David Neuman, former president of Walt Disney Television and chief content officer of Genius Brands’ new Kartoon Channel!.

Genius Brands will be creating a dedicated business and creative unit specific to Stan Lee Universe, Heyward said.

“For the millions of Stan Lee fans, we look forward to taking this unique asset and faithfully bringing the characters to the movie screens, to comic books, to toys and licensed products worldwide,” he said.

Kids’ Series ‘Stan Lee’s Superhero Kindergarten’ With Arnold Schwarzenegger Coming to Amazon Prime, Alibaba’s Youku

Genius Brands’ children’s animated series “Stan Lee’s Superhero Kindergarten,” featuring Arnold Schwarzenegger, will premiere in spring 2021 on Amazon Prime.

Alibaba Group will also launch the series in China on its video streaming platform for kids Youku.

“With Amazon Prime in the U.S. and Alibaba in China, we are very excited to launch on these two premiere platforms in the two largest territories in the world,” said Genius Brands’ chairman and CEO Andy Heyward in a statement.

“Years ago, Stan Lee and I spoke of such a project, and I’m excited to finally bring great storytelling to kids around the world, which will also promote lessons of health, exercise, fitness and anti-bullying,” said Schwarzenegger in a statement.

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“Stan Lee’s Superhero Kindergarten” is an action-adventure comedy series targeting kids 4-7 and is co-produced by Alibaba Group, Stan Lee’s POW! Entertainment and Schwarzenegger’s Oak Productions. In addition to his likeness, Schwarzenegger lends his voice as the lead character in the series. Co-creator of Deadpool, Fabian Nicieza, who has sold more than 100 million comics worldwide, is scripting the series.

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In “Stan Lee’s Superhero Kindergarten,” five years ago, a tremendous superhero battle blanketed the small town of Greenvale in cosmic radiation. Shortly thereafter, a previously ordinary, diverse group of boys and girls are showing the most unusual superpowers. Their superpowers, however, rather than coming from Kryptonite, or a radioactive spider, come from items in their kindergarten classroom — white glue, wooden blocks, crayons, silly putty, etc. A kindergarten teacher Arnold Armstrong (Schwarzenegger) arrives in Greenvale to train these super-kids. He knows what it is like to control superpowers, because he used to be Captain Courage, the hero whose final battle resulted in the previously unknown powers of the kids. Their new instructor teaches the kids how to become the heroes of tomorrow.

“This is a series of action, comedy, and fun, based on the genius and imagination of the great creative icon, Stan Lee, and with the important lessons of health, exercise, nutrition, and anti-bullying,” according to the Genius press release. “Just as he appeared as a cameo in all of the Marvel movies, Stan himself will be an animated cameo in each episode, with a digitized recreation of his voice as well.”

“We are gathering steam with our latest tentpole series, ‘Stan Lee’s Superhero Kindergarten,’ and are thrilled to have two of the top digital streaming partners worldwide, Amazon and Alibaba, on board as launch partners, reaching a potential global audience of hundreds of millions, as well as the talents of Arnold and the genius that was Stan,” added Heyward. “In an ever-changing children’s media landscape and current viewing patterns of children around the globe, our strategy is to offer this dynamic series where kids predominantly go to find their entertainment now. We know we have a hit on our hands and cannot wait to share it with kids everywhere.”