CES 2020 Concludes Its Run With More Than 20,000 Product Debuts

LAS VEGAS — CES 2020 concluded its four-day run Jan. 10 after seeing more than 20,000 product debuts, most of them in the technology sector.

Over 4,400 exhibiting companies launched their latest products to 170,000 attendees across more than 2.9 million square feet of exhibit space. The focus, as it’s been in recent years, was on innovation, with large show floor areas devoted to smart cities, smart homes and automobiles, both connected and autonomous.

“CES 2020 inspired and connected every major industry across the globe,” Gary Shapiro, president and CEO of the Consumer Technology Association (CTA), owner and producer of CES, said in a statement. “The innovation unveiled at CES 2020 will reshape industries, create jobs, fuel the global economy and improve lives around the world.”

The show’s legacy consumer electronics, meanwhile, dominated the huge central hall, where large CE manufacturers like Samsung, Sony, Panasonic, LG Electronics and TCL set up massive displays exhibiting their latest 8K TVs. TV makers are lining up behind either QLED or OLED. QLED stands for “Quantum Dot LED,” which uses a backlight. When light reflects on the quantum dots, they emit light. OLED, which stands for “Organic Light Emitting Diodes,” doesn’t require a back light. QLED TVs offer a greater range of colors and can reach higher levels of brightness without losing saturation, but due to their LCD chips, they cannot reach absolute black.

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Artificial Intelligence (AI) was dominant throughout the show floor and will be a “key ingredient technology” over the next decade, CTA says. Companies debuting their latest AI solutions included Brunswick, Doosan, John Deere and Kyocera.

5G, the next-generation wireless technology that began its global rollout in 2018, also generated a buzz at CES 2020. Delivering data 20 times faster than 4G, the technology also has lower latency — meaning much less of a delay when requesting data — and massive capacity that will allow it to handle not only current devices, but also emerging technologies such as autonomous cars and connected home products.

5G deployment and adoption is spreading more rapidly than expected, according to the June 2019 edition of the Ericsson Mobility Report. By 2024, 45% of the world’s population will have 5G coverage, according to the report, a number that could surge to 65% as spectrum sharing technology allows for 5G deployments on LTE frequency bands.

CES 2020 also saw the launch of innovative technologies not connected to entertainment or communications. Digital health technologies were a major theme, with advancements in digital therapeutics, wearables and remote patient monitoring as digital health addresses issues like opioid dependence, mental illness and chronic disease. The Health & Wellness category saw an increase of nearly 25% with more than 135 exhibiting companies at CES 2020.

The Smart Cities exhibit area expanded by nearly 25% over 2019, the CTA says, with companies and organizations including the Department of Transportation, Hitachi and Siemens highlighting products designed to bring cities fully into the digital age.

CES 2020 was also a key startup event, with more than 1,200 companies from 46 countries featured within Eureka Park, offering disruptive innovations, attracting investors and big-name brands. Technologies unveiled within Eureka Park include the Oval Home smart sensor that analyzes temperature, light, humidity and movement in the home; Yoganotch, which applies motion capture technology to help users improve poses; and Caregiver Smart Solutions with sensors that track movement and patterns to provide caregivers reassurance and patients with more independence at home.

CES 2020 also featured an expanded automotive section, split between connected cars and the latest advances in autonomous driving. The north hall featured exhibits from nine leading car manufacturers, including Audi, BMW, Daimler (Mercedes), FCA, Ford, Honda, Hyundai, Nissan and Toyota, and more than 150 vehicle tech exhibitors.

CES 2020 also brought together content creators, Hollywood, the advertising and music industries, media and leading CMOs to explore the future of brand marketing and entertainment, including streaming services, through the return of C Space. The 2020 program featured more than 60 exhibitors, including AT&T Services, Comcast, Google, HP , Hulu, iHeart, NBC Universal, Pandora, Reddit, Roku, Sirius XM, Snap, Twitch, Turner, Univision and WWE.

The CES stage featured more than 1,100 speakers representing major global industries, including keynotes from Samsung president and CEO of Consumer Electronics Division Hyun-Suk Kim; Daimler chairman Ola Källenius; Delta Air Lines CEO Ed Bastian; NBCUniversal chairman of Advertising and Partnerships Linda Yaccarino; Quibi CEO Meg Whitman and founder Jeffrey Katzenberg; U.S. Secretary of Transportation Elaine L. Chao; Salesforce chairman and co-CEO Marc Benioff; Unilever CEO Alan Jope; and presidential advisor Ivanka Trump.

Ivanka Trump Named CES Keynote Speaker

Just before Christmas, Ivanka Trump, advisor to her father, President Donald Trump, was quietly named one of several keynote speakers at the upcoming CES Jan. 7-12, 2020, in Las Vegas.

Ms. Trump will take the keynote stage with Gary Shapiro, CEO of CTA, on Jan. 7 at 2 p.m. PT in the Venetian’s Palazzo Ballroom. They will discuss employer-led strategies to reskill workers, create apprenticeships and develop K-12 STEM education programs.

Ivanka Trump

“CES has consistently proven to be one of the most influential technology events in the world and I am excited to join this year for a substantive discussion on the how the government is working with private sector leaders to ensure American students and workers are equipped to thrive in the modern, digital economy,” Trump said in a statement.

In her White House role, Trump reportedly focuses on the economic empowerment of women and their families, skills-training and workforce development. Her work includes serving as co-chair of the National Council for the American Worker with U.S. Secretary of Commerce Wilbur Ross, which helps shape administration efforts to develop a competitive workforce for the future, according to a PR statement.

“As a business leader and entrepreneur, Ivanka Trump is an advocate for creating family-sustaining jobs through workforce development, education and skills training,” said Shapiro.

Trump joins other CES keynote speakers, including Samsung CEO of Consumer Electronics Division Hyun-Suk Kim; Daimler Chairman Ola Källenius; Delta Air Lines CEO Ed Bastian; NBC Universal Chairman of Advertising and Partnerships Linda Yaccarino, Quibi CEO Meg Whitman and founder Jeffrey Katzenberg, Salesforce Chairman and co-CEO Marc Benioff and Unilever CEO Alan Jope.

Befitting her father’s tumultuous presidency, Ivanka has been criticized for myriad — often partisan issues — not the least of which is her limited tech background.

“It would be better if the background of the keynote speaker actually fit the industry it is serving and inspirational rather than talking heads and political,” Cindy Chin, CEO of the consultancy CLC Advisors, told The Guardian. 

Regardless, Shapiro said Trump was more than welcome at the world’s largest consumer electronics show to share “her vision for technology’s role in creating and enabling the workforce of the future.”

Best Buy, Roku, Apple Shares Rebound Following Tariff Delay

Shares of Best Buy, Roku, Apple and other consumer electronics retailers/manufactures rebounded after President Trump delayed until Dec. 15 a proposed new 10% tariff on cellphones, laptop computers, video game consoles and other goods manufactured in China.

The tariff on $300 billion worth of products, which Trump announced Aug. 1 as part of ongoing trade tensions with the world’s No. 2 economic power, would have been on top of an existing 25% tariff Trump previously imposed on $250 billion worth of other Chinese goods.

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The delay came after intense lobbying efforts in the nation’s capital convinced administration officials the new tariff could have serious implications to the U.S. economy entering the fourth quarter.

“Just in case they might have an impact on people … what we’ve done is we’ve delayed it so they won’t be relevant for the Christmas shopping season,” Trump told reporters on Aug. 13.

The news was welcomed by Wall Street, which saw shares of Best Buy, Apple and Roku rise 6.5%, 4% and 1%, respectively.

Roku is one of the largest manufacturer of Internet-connected televisions, with many originating from China.

But to the Consumer Technology Association trade group, delaying proposed tariffs only prolongs market uncertainty and impacts consumers 401(K) pension or retirement accounts, among other issues.

“Retaliatory tariffs are bad economic policy in the short and long term,” Gary Shapiro, CEO of the CTA, said in a statement. “The administration’s legally dubious trade war is compromising America’s global leadership.”

Previously-announced tariffs starting Sep. 1 will affect $52 billion in consumer technology products, and the tariffs starting Dec. 15 will affect $115 billion in products. Since July 2018, Section 301 tariffs on China have cost the consumer tech industry over $10 billion, including $1 billion on 5G-related products, according to the CTA.

“Tariffs are taxes,” Shapiro said. “The Chinese government doesn’t pay for them – Americans bear the burden. And next month, we’ll begin to pay more for some of our favorite tech devices – including TVs, smart speakers and desktop computers. The administration should permanently remove these harmful tariffs and find another way to hold China accountable for its unfair trading practices.”