Vizio Official HDTV and Sound Bar Partner for ‘Marvel’s Avengers’ Game

Vizio announced the launch of a partnership with Square Enix and Crystal Dynamics as the official HDTV and sound bar partner for the Marvel’s Avengers video game.

From the new line of IQ 4K HDR processors to Vizio’s ProGaming Engine, every new Vizio 4K TV is designed to optimize the gaming experience, according to Vizio.

The Vizio 2021 collection has started hitting retail shelves over the past four weeks and will continue to roll out through the fall.

“Today’s gamers want to enhance their playing experience,” Bill Baxter, chief technology officer at Vizio, said in a statement. “When they combine a new Vizio 4K TV and new 5.1 sound bar they increase their ability to win and raise their gaming position. We have created an entirely new lineup of 4K TVs with a dedicated gaming engine and immersive 5.1 sound bars that offer a best-in-class gaming experience. We’re excited to be the official HDTV and Sound Bar partner for the new Marvel’s Avengers game and to give gamers every advantage as they play the highly anticipated game upon its release.”

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“Video games are our passion,” Karl Stewart, head of worldwide strategic partnerships at Square Enix, said in a statement. “Now more than ever they are essential to bringing friends and family together. That’s why we are truly excited to work with Vizio and give gamers the perfect way to experience our game with Vizio as the official HDTV and sound bar for Marvel’s Avengers when it launches on Sept. 4.”

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Vizio delivers Quantum Color, Full Array LED with up to 3,000 nits of peak brightness, according to the company. The company is further enhancing its 4K TVs with next-gen gaming performance. Vizio V-Series 4K TVs include the new V-Gaming Engine, which utilizes Auto Low Latency Mode (ALLM) and Auto Game Mode to optimize performance upon identifying the game signal. Step-up models such as the M-Series, P-Series Quantum, P-Series Quantum X, and all new OLED include a ProGaming Engine, which offers support for variable refresh rate (VRR) and support for 4K at 120fps. Utilizing 64-bit image processing and offering HDMI 2.1 connectivity along with eARC passthrough, utilizing Vizio’s IQ Ultra and IQ Active processors adjust contrast at the level of individual pixels. The 1GHz CPU smooths contours and gradients in real time for more natural-looking graphics while accurately upscaling HD content to 4K resolution, according to Vizio. The Elevate Sound Bar features DTS:X and rotating speakers that blast sound overhead.

“We want Marvel’s Avengers to be a completely immersive gaming experience and VIZIO’s high performance takes everything to an entirely different level,” Crystal Dynamics creative director Shaun Escayg said in a statement. “The all-new Vizio ProGaming Engine in their TVs will make you feel like you’re a superhero.”

Marvel’s Avengers is a third-person action-adventure game combining a single-player campaign with online co-op action. Players must reassemble, rebuild, and customize their heroes’ roster to play an original Avengers single-player campaign, then enter the Avengers Initiative to battle solo or online alongside friends and continue the expanding story around the globe. They can also customize Earth’s Mightiest Heroes and master their unique powers to defend the world from escalating threats for years to come.

Marvel’s Avengers will bow for the PlayStation 4 computer entertainment system, Xbox One, Stadia, and PC on Sept. 4, and will be available on PlayStation 5 and Xbox Series X when the consoles launch in holiday 2020. The game is currently rated ‘T’ (Teen) by the ESRB.

ESA Report: More Than 200 Million Americans Play Video Games

Three-quarters of Americans have at least one gamer in their household and 214 million Americans play video games, according to the Entertainment Software Association’s (ESA) “2020 Essential Facts About the Video Game Industry” report.

Almost two-thirds of U.S. adults (64%) and 70% of those under 18 regularly play video games.

Almost three-quarters (73%) in the survey own a game console, 43% own a hand-held system, 29% own a virtual reality device and 25% own a mobile VR device.

About two-thirds (65%) of video gamers play with others, according to the report, and the average age of a gamer is 35 to 44 years old. Still, many players over 65 years old (46% of men and 63% of women over 65) have been playing video games for 10 years or less.

More than half of parents (55%) say they play games with their children at least once a week, and 92% pay attention to the games their child plays.

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Game playing is good for health, according to the report, with 79% of gamers saying games provide relaxation and stress relief, and 87% of male gamers ages 55 to 64 and 82% of women gamers ages 55 to 64 believing games provide mental stimulation.

GameStop Fiscal Woes Continue

As expected, GameStop Dec. 10 reported a third-quarter (ended Nov. 2) net loss of $83.4 million, which was an improvement of sorts from a net loss of $488.6 million during the previous-year period.

The narrowed loss is hardly a bright spot since the nation’s largest video game retailer reported significant declines in every business segment except collectibles.

Global sales decreased 25.7% to $1.4 billion, driven by a consolidated comparable store sales crease of 23.2%. New hardware sales decreased 45.8%, reflecting anticipated next generation console launches in 2020. New software sales decreased 32.6%, with growth in Nintendo Switch software titles more than offset by weaker title launches across other consoles in the quarter compared to last year.

Accessories sales decreased 13.4%, pre-owned sales declined 13.3% with declines in hardware and software. Collectibles sales increased 4.3%, with continued growth in both domestic and international stores.

Yet, collectibles, which includes memorabilia, T-shirts, action figures,  associated merchandise and has been the chain’s lone growth area, saw revenue grow just 4.3% — down from 14% last year.

“Our third quarter results continue to reflect the prevailing industry trends, most notably the unprecedented decline in new hardware sales seen across the market as the current generation of gaming consoles reach the end of their lifecycle and consumers delay their spending in anticipation of new hardware releases,” CEO George Sherman said in a statement.

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With console makers set to introduce new and innovative gaming consoles in late 2020, the gaming industry has been on life support as gamers cut spending. In addition, the industry — similar to other packaged media — is migrating toward digital distribution.

“We anticipate this trend to continue until the fourth quarter [next year],” Sherman said.

Regardless, the CEO said GameStop remains on track to achieve $200 million annualized operating profit improvement goal by 2021.

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“We believe our strategic initiatives will enable to us to achieve our long-term growth and profit objectives as we fully leverage our unique leadership position and brand in the video game space,” he said.

Wall Street wasn’t impressed. GameStop shares fell 15% in aftermarket trading.