FYE Offering Garbage Pail Kids Licensed Merchandise, Cereal and Candy

FYE is offering an exclusive line of branded cereal, chocolate bars, energy drinks, licensed apparel and collectibles from Topps’ Garbage Pail Kids franchise at FYE stores and fye.com, according to a release from the retailer.

“As long-time Garbage Pail Kids fans, we are excited to be bringing this pop-culture classic to our customers in new and innovative ways,” said Jodie Evans, FYE’s SVP of entertainment merchandising and marketing in a statement.

FYE stores will be adorned with custom window signage by Garbage Pail Kids artist Joe Simko, according to the release. “To further the interactive experience, we’ll be hosting Joe at a variety of live events to autograph cereal boxes, provide GPK sketches and engage with fans,” Evans said.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“GPK’s irreverent brand essence combined with our ability to blend food with art has created products that truly brings fun and entertainment back to retail,” said Tim Lopes, FYE’s DMM of consumables, in a statement.

The exclusive GPK Cereal, featuring custom art by Simko, contains two Topps GPK trading cards in a box (four cards to collect in all).

The iconic Adam Bomb character is featured throughout the line, including with a Cherry Bomb energy drink and popping candy-infused cherry-flavored chocolate bar. Leaky Lindsay also has her own chocolate bar with a slimy green gooey center.

“When Topps first published the Garbage Pail Kids cards and stickers in the 80’s and 90’s, it spawned a worldwide collecting phenomenon,” said Ira Friedman, Topps VP of global licensing, in a statement. “Today, many of those young fans are nostalgically reliving childhood memories and re-connecting with the brand. They are our biggest supporters and they’re enthusiastically helping us usher in a new generation of GPK enthusiasts.”

Trans World Entertainment Eyes Q4 Retail Rebound, Digital Decline

In a reversal of industry trends, Trans World Entertainment Corp. March 28 reported a 2.8% increase in fourth-quarter (ended Feb. 2) same-store sales in its f.y.e. (For Your Entertainment) mall-based packaged media retail stores.

At the same time, Etailz.com, the online retail subsidiary TWMC acquired in 2016 for $75 million, reported a $62 million loss from operations, which involved a $57 million impairment charge related to company restructuring and 30% workforce reduction – including some senior management.

“This [2.8%] marked the second consecutive quarter of positive [f.y.e.] comp sales,” CEO Mike Feurer said in a statement. “Our customers continue to respond positively to the changes in our merchandise assortment and presentation that were made to counter declining mall traffic and the ongoing declines in physical media.”

Indeed, f.y.e., which operates more than 200 stores nationwide, has been pushing trend items, including collectibles, action figures, posters, T-shirts and related merchandise.

Regardless, store revenue dropped 15% to $78.8 million from $92.4 million from the previous-year period. Operating loss narrowed to $1 million from a loss of $2.4 million during the previous-year period.

Fiscal-year store revenue declined 14% to $231.2 million from $268.3 million during the previous-year period.

Meanwhile, Spokane, Wash.-based Etailz, which helps third parties monetize online sales through platforms such as Amazon, Walmart.com and eBay, posted revenue of $48.6 million, down almost 9% from revenue of $53 million last year.

For the year, revenue increased 7% to $186.9 million from $174.4 million.

“In response to the decline in operating results, we’ve engaged outside support and initiated certain strategic changes to create operational efficiencies directed towards improving [Etailz’s] performance and cash flow,” said Feurer. “We remain confident in the underlying opportunity afforded by etailz as a top marketplace retailer and service provider.”

Trans World Entertainment shares closed up 5.5% at 47 cents per share on March 27.



FYE Chain Bows Exclusive Collector’s Edition of ‘Night of the Living Dead’ for Film’s 50th

Trans World Entertainment-owned retail chain FYE, for your entertainment, is celebrating the 50th anniversary of George A. Romero’s Night of the Living Dead with an exclusive collector’s edition.

The set features the “Criterion Collection” two-disc Blu-ray featuring the original premiere version of the film, restored and remastered in 4K Ultra HD from the original camera negative and supervised by Romero with the support of the Museum of Modern Art and the Film Foundation. It includes new and archival footage, interviews, and commentary from the original cast and creators.

The collection also features a limited edition, 250-page graphic novel based on the film with covers by Stephen R. Bissette, art by Richard Bonk, and exclusive photos and interviews with the original 1968 cast and filmmakers.

Also included are the original eight 1968 lobby cards from the release of the film, remastered with gold foil lettering, specially re-designed to celebrate the anniversary. Also, the chain has randomly inserted 250 of the boxes with an additional lobby card autographed by Johnny of “They’re coming to get you, Barbra” fame, played by actor Russell Streiner.

There is also an exclusive poster of the character Karen Cooper, played by Kyra Schon, and a special edition commemorative ticket specially designed with gold foil to commemorate the 50th Anniversary.

Collectors can pick up a copy on FYE.com or at any FYE location.

The newly restored and remastered version of Night of the Living Dead is returning to movie theaters nationwide Oct. 24-25 presented by Fathom Events, Image Ten and Living Dead Media, in association with Janus Films and the “Criterion Collection.”

F.Y.E. Q2 Fiscal Performance Undermined by Fidget Spinners

Trans World Entertainment Corp. Aug. 30 said its f.y.e. (For Your Entertainment) entertainment retail chain posted a second-quarter (ended Aug. 4) operating loss of $6.6 million, which was up 22% from an operating loss of $5.4 million during the previous-year period.

Revenue for one of the last nationwide chains primarily selling packaged media topped $50.5 million – down almost 15% from $58.9 million last year.

For the fiscal year through Aug.4, f.y.e. has upped its operating loss 22% to $12 million compared to an operating loss of $9.8 million last year. Revenue is down 15% to $104.6 million from $123.9 million.

Trans World attributed the Q2 decline in part to a 10.4% decline in total stores in operation (241 vs. 269) and a 6.7% decline in comparable store sales compared to the same quarter last year.

CEO Mike Feurer had another culprit for the revenue decline: fidget spinners. Toy gadgets comprised of a ball bearing in the center of a multi-lobed (typically two or three) flat structure made from metal or plastic designed to spin along its axis with little effort. Fidget spinners became popular in April 2017.

“Our sales results were impacted by tough comparisons due to the performance of fidget spinners, which represented 4% of sales in the second quarter of last year,” Feurer said in a statement.

Regardless, Feurer said efforts to change f.y.e.’s merchandise “point of view” from DVD, Blu-ray Disc movies, TV shows, video games and music CDs to “unique, relevant, collaborative and exclusive merchandise” has begun to yield results as sales improved Q2 throughout the quarter with July comp sales down just 0.7%.

Meanwhile, eTailz.com, the e-commerce platform Trans World Entertainment acquired in 2016 for $75 million, posted an operating loss of $2.7 million, compared to operating income of $98,000 last year. Revenue increased 18.6% to $51.6 million from $43.5 million.