‘Shogun’ Scores Record-Breaking Debut Across Hulu and Disney+ With 9 Million Views

FX’s 10-episode limited series “Shogun”— based on James Clavell’s best-selling novel — generated 9 million views globally for the premiere episode across Hulu, Disney+ and Star+, based on six days of streaming — making it the No. 1 scripted general entertainment series premiere globally, according to Disney.

Domestically, the show is the No. 1 FX premiere on Hulu, just ahead of “The Bear” season two, driven by viewership from Hulu on Disney+. Internationally, “Shogun” is No. 1 across all series releases, ahead of “The Kardashians” season one.

The first three episodes of “Shogun” are now streaming, and new episodes will debut every Tuesday through April 23. The next episode, “The Eightfold Fence,” will begin streaming March 12, on Hulu in the United States, Star+ and Disney+ in Latin America, and Disney+ in all other territories, and will air at 10 p.m. ET/PT on FX.

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Whip Media Research: ‘Shogun’ Looking to Have Record FX Original Debut

“Shogun” is likely the biggest FX original debut in recent history, and among the largest new series to hit Hulu since 2019, according to new audience anticipation research from Whip Media.

The 10-episodes series, which is set to premiere on Hulu and FX Feb. 27 with two episodes, is outpacing such acclaimed Hulu originals as “Only Murders in the Building,” according to Whip.

“Shogun,” a historical drama based on the book by James Clavell, follows the story of an English sailor shipwrecked in Japan.

Whip Media monitors viewing intent via its free TV and movie viewership tracking app TV Time, with more than 25 million global users.

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Disney Making First Two Episodes of ‘Star Wars: Andor’ Available on Hulu, ABC, FX and Freeform

To help market the final episode of the Disney+ original series “Star Wars: Andor,” Disney is making the first two episodes of the show available across its television and streaming units, including Hulu, FX, ABC and Freeform, beginning Nov. 23. Episode 12 of the series begins streaming on Disney+ on Nov. 23. The series began streaming Aug. 31.

The first two episodes, “Kassa” and “That Would Be Me,” will be made available on the following schedule over the Thanksgiving holiday, with Hulu offering an extended streaming window:

ABC:  Nov. 23, 9-10:30 p.m. ET/PT

FX:  Nov. 24, 9-10:30 p.m. ET/PT

Freeform:  Nov. 25, 9-10:30 p.m. ET/PT 

Hulu:  Available Nov. 23-Dec. 7 

The “Andor” series — set five years before the events of 2016 theatrical release Rogue One: A Star Wars Story — focuses on Cassian Andor and his journey toward becoming a rebel hero. The tale is set against the backdrop of a burgeoning rebellion against a ruthless Empire, where people and planets are drawn into a conflict that will have far-reaching effects across the galaxy. It’s an era filled with danger, deception and intrigue, and one that will test the courage and resolve of a reluctant hero determined to make a difference.

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Diego Luna returns as Andor and is joined by cast members Genevieve O’Reilly, Stellan Skarsgård, Adria Arjona, Denise Gough, Kyle Soller, Fiona Shaw, Forest Whitaker and Andy Serkis. The executive producers are Kathleen Kennedy, Tony Gilroy, Sanne Wohlenberg, Diego Luna and Michelle Rejwan. Tony Gilroy is also the creator and showrunner.

JustWatch: Hulu/FX’s ‘The Patient’ Tops Prime Video’s ‘Lord of the Rings’ Prequel Debut in Weekly Streaming

Hulu/FX original series “The Patient” held off the premiere of Prime Video’s vaunted “The Lords of the Rings: The Rings of Power” to claim the No. 1 streaming spot for the week ended Sept. 4, according to new data from JustWatch. AMC+’s “Better Call Saul” filled out the last podium spot. HBO Max’s highly touted “House of the Dragon” saw viewer decline, with the second episode falling to No. 4 from the No. 1 spot last week.

Among movies, Paramount Home Entertainment’s transactional VOD release of Top Gun: Maverick continues to generate consumers in its second week of retail access. The sequel to the 1986 original Top Gun, also starring Tom Cruise, topped all streamed movies. The title held off Universal Pictures Home entertainment’s sci-fi thriller Nope, and Warner Bros. Pictures’ biopic Elvis. The original Top Gun finished No. 8 for the week.

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Disney Dropping ‘FX on Hulu’ Branding

Disney Dec. 6 announced it would drop the “FX on Hulu” marketing tag launched two years ago to elevate the streamer’s content mojo. Now Disney will simply employ the FX moniker — acquired in the studio’s 20th Century Fox asset purchase — on related content across its streaming platforms, except Disney+.

Hulu subscribers have reportedly streamed more than 1 billion combined hours of FX’s edgier content since 2020. FX catalog shows include “American Horror Story,” “Archer,” “Atlanta,” “It’s Always Sunny in Philadelphia,” “What We Do in the Shadows,” “Sons of Anarchy,” “Justified,” “Fosse/Verdon” and “Fargo,” “You Are the Worst”and “The Shield,” among others.

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“FX’s award-winning adult programming is vital to our services both domestically and internationally, and we want to shine a brighter light on the brand,” Rebecca Campbell, chairman of international and direct-to-consumer, said in a statement.

John Landgraf, chairman of FX, said the switch aims to underscore the brand’s status and significance as a standalone brand.

“We are confident that the FX brand, wherever the consumer finds it, will continue to deliver the highest-quality programs any service has to offer,” he said.

‘A Teacher,’ ‘The Queen’s Gambit’ Top TV Time Charts

FX’s “A Teacher” was the top rising show and Netflix’s “The Queen’s Gambit” was again the top binge program on the TV Time charts for the week ended Nov. 15.

“A Teacher,” available on Hulu beginning Nov. 10, is a drama series examining the complexities and consequences of an illicit sexual affair between a young teacher (Kate Mara) and her student (Nick Robinson).

“The Queen’s Gambit,” which debuted on Netflix Oct.  23, is a coming-of-age story following a young Beth Harmon (Anya Taylor-Joy), abandoned and entrusted to a Kentucky orphanage in the late 1950s, who discovers an astonishing talent for chess while developing an addiction to tranquilizers provided by the state as a sedative for the children.

TV Time is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by more than 1 million consumers every day, according to the service. The weekly “Binge Report” ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in the app in a given day. The “Shows on the Rise” chart is calculated by determining the week-over-week growth in episodes watched for a given program. The network displayed is the network where the show first aired (e.g. “Friends” on NBC).

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Top Binge Shows Week Ended Nov. 15 by Share of Binges:

  1. “The Queen’s Gambit” (Netflix) — 2.78%
  2. “Dash & Lily” (Netflix) — 2.49
  3. “Grey’s Anatomy” (ABC) — 2.04%
  4. “How to Get Away With Murder” (ABC) — 1.87%
  5. “Modern Family” (ABC) — 1.82%
  6. “The Office” (NBC) — 1.47%
  7. “Friends” (NBC) — 1.43%
  8. “One Piece” (Fuji TV) — 1.38%
  9. “Supernatural” (The CW) — 1.09%
  10. “Lucifer” (Netflix) — 1.05%


Top “Shows on the Rise” Week Ended Nov. 15 by Rise Ratio:

  1. “A Teacher” (FX) — 99.9%
  2. “Balthazar” (TF1) — 92.2%
  3. “His Dark Materials” (BBC One) — 79.9%
  4. “Uomini e donne” (Canale 5) — 73.4%
  5. “NCIS: New Orleans” (CBS) — 68.9%
  6. “Manifest” (NBC) — 65.5%
  7. “S.W.A.T.” (CBS) — 64.5%
  8. “Undercover” (een) — 59.5%
  9. “NCIS: Los Angeles” (CBS) — 56.9%
  10. “Station 19” (ABC) — 52.5%

Hulu and FX to Launch ‘The New York Times Presents’ Doc Series

FX and Hulu have partnered to launch the documentary series “The New York Times Presents.”

From the team behind “The Weekly,” which premiered on FX in June 2019, the series will explore breaking news, investigations and character-driven stories featuring reporting from journalists at the paper.

“The New York Times Presents” will feature 10 standalone documentaries that will air on FX and on Hulu on Fridays at 10 p.m., with one episode per month. They include “They Get Brave” on July 10, following doctors and nurses who documented their lives in New York City as the coronavirus hit, and “This Is Dominic Fike: The Next Big Thing?” on Aug. 7, about the making of a pop star in 2020, following a young musician is plucked from obscurity and given a $4 million record deal.

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The series will also feature a documentary about the killing of Breonna Taylor by police in Louisville, Ky., exploring her life and investigating the circumstances of her death.

“The New York Times Presents” is produced by The New York Times and Left/Right, a Red Arrow Studios company. Executive producers are Ken Druckerman, Banks Tarver, Mary Robertson, Jason Stallman, Sam Dolnick and Stephanie Preiss.

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The series is from the team behind the documentary series “The Weekly,” a collection of 30 half-hour documentaries and the paper’s first major foray into television news, currently available on Hulu. “The Weekly” won an Overseas Press Club award for its story on two American bicyclists killed by Isis in central Asia. Its reporting on how a predatory lending scheme had corrupted the taxi industry in New York and elsewhere was part of a body of work that was awarded the Pulitzer Prize.

FX on Hulu Debuts

Viewers March 2 were given access to FX on Hulu, bringing together more than 40 of FX Network’s series, new original FX linear series, and FX originals that are streaming exclusively on Hulu.

Series recently added to FX on Hulu include “Nip/Tuck,” “Justified,” “Damages,” “Rescue Me,” “Thief” and “Terriers.”

March 5 Alex Garland’s (Ex MachinaAnnihilation) first television series “Devs”will be the first original series to make its debut exclusively on FX on Hulu. The limited series follows a young software engineer, Lily Chan, who investigates the secretive development division of her employer, a cutting-edge tech company based in Silicon Valley, which she believes is behind the murder of her boyfriend.

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Additional FX originals, available only on FX on Hulu, include the limited series “Mrs. America” starring Cate Blanchett (April 15), “A Teacher” starring Kate Mara (summer) and the drama series “The Old Man” starring Jeff Bridges (fall).

The FX on Hulu hub will also include streaming premieres of the new comedies “Dave” (FXX) and “Breeders” (FX), season four of “Better Things” (FX), and a new season of the comedy “Cake” (FXX). Each show will air first on their respective FX linear channel, then be available to stream the next day on FX on Hulu.

Hulu subscribers can access the hub within the Hulu app or on the Web at hulu.com/hub/fx_on_hulu.

‘FX on Hulu’ Bowing March 2

When Disney last year announced it would transition FX Networks programming to Hulu, including edgier original content, the strategy was considered a shrewd competitive move designed to elevate the SVOD platform’s status against perennial frontrunner Netflix.

Speaking Jan. 9 at the Television Critics Association’s winter press tour in Pasadena, Calif., John Landgraf, chairman of FX Networks and FX Productions shed new light on the move, including when 1,600 episodes of FX programming would begin arriving on Hulu: March 2.

Cate Blanchett

Original programs, which will debut over the course of several weeks, include miniseries “Devs,” “Mrs. America” with Cate Blanchett playing anti-feminist Phyliss Schlafly, “A Teacher” (Kate Mara) and “The Old Man,” starring Oscar winner Jeff Bridges.

“We see this as a transformative opportunity for the FX brand,” Landgraf said.

While most existing FX (and FXX) programming will appear on Hulu, notable exception includes “American Crime Story,” which remains on Netflix due to a prior licensing agreement.”

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“Nearly the entire FX brand will be available in one place,” Landgraf said.

The executive said FX had peaked with about 85 million pay-TV households and considers the collaboration with Hulu’s 30 million households a positive. Working together with Hulu CEO Randy Freer, “FX on Hulu” will debut original shows the day after their TV broadcast.

New comedies on “FX on Hulu,” include “Breeders,” bowing March 2, and “Dave,” debuting March 4.

“Both our brands together will make Hulu a stronger platform than either could alone,” Landgraf said. “I think [the combination is] going to make the FX brand even more valuable.”

Disney Stops Running Netflix Ads on its Networks

The streaming video wars are heating up.

With Disney set to launch a branded $6.99 subscription streaming video service (Disney+) on Nov. 12, it has reportedly begun circling the wagons around its media brands — denying Netflix ads from airing on select entertainment networks.

Netflix, in a shrewd marketing move, had apparently upped running ad-spots specifically on Disney networks.

Impacted properties include ABC (notably the Oscars), FX, Freedom and National Geographic. Disney will still accept Netflix advertising on ESPN since the SVOD pioneer does not stream live sports.

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In a statement first reported by The Wall Street Journal, Disney said that as the “direct-to-consumer business has evolved, with many more entrants looking to advertise in traditional television, and across our portfolio networks … [it has] “reevaluated our strategy to reflect the comprehensive business relationships have with many of these companies, as direct-to-consumer is one element.”

While rival media/tech companies also ready proprietary streaming services, it is unknown if their marketing has been impacted by Disney’s move.

But then they aren’t Netflix, which with more than 150 million subscribers worldwide, dominates the SVOD ecosystem.

In 2017, Disney began pulling back original movies (i.e. Star Wars, Pixar) and select Marvel programming from Netflix as it began assembling Disney+. The move was noteworthy considering the two companies in 2015 inked a landmark distribution deal making Netflix the exclusive pay-TV distributor for Disney movies.

In a related move, Disney CEO Bob Iger removed himself from the board of Apple as the tech giant readies a reboot of its Apple TV platform to include subscription streaming video and original content.