Future Today: Streaming Video a Family Affair

The proliferation of streaming video services and devices linking the internet to the television is bringing the American family back together on the couch, according to new data from Future Today.

The Menlo Park, Calif.-based research firm contends that 94% of parents have upped their time streaming video together with family members in 2021. That data also underscores a prime marketing opportunity for advertisers, according to Vikrant Mathur, co-founder of Future Today.

“There is a misperception that the explosion in screens has created siloed TV viewing, with families watching from different devices and rooms,” Mathur said in a statement. “In reality, parents with younger children, in particular, are co-viewing more than ever. Co-viewing experiences help these families connect, while also allowing parents to more closely monitor media consumption for their children.”

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The analyst cited data that suggests ad-supported VOD viewership and connected televisions (CTV) are projected to represent 60% of all over-the-top video consumption by the end of the year.

“With co-viewing of streaming content more prominent, CTV and OTT can dramatically enhance campaign value for marketers, helping them reach the entire home on the largest screen,” Mathur said.

Cinedigm Touts Cloud-Based Tech for Pending Chinese AVOD Channel

Cinedigm April 11 gave a shout out to a cloud-based technology company it is in the process of acquiring.

The home entertainment distributor recently entered into an agreement to acquire Future Today for $45 million in cash, and $15 million in common stock. The transaction is expected to close in the second quarter of 2019.

Cinedigm said it would use Future Today’s cloud-based technology and ad-based monetization platform for the June launch of its Chinese-themed ad-supported VOD channel Bambu.

Future Today owns and operates more than 700 content channels with more than 60 million app installs, and managing 200,000-plus film, television and digital content assets Cinedigm claims receive 85 million video views per month.

Using their advertising technology and sales capabilities, Cinedigm says Future Today will play a crucial role in the monetization of Bambu, which includes television, set-top boxes, mobile apps and online services.

With a primary focus on millennial and Gen Z viewers, Bambu offers curated programming spanning far beyond stereotypical martial arts dramas, instead putting the spotlight on actioners, serials, romantic comedies, sci-fi, horror and fantasy, as well as music, reality series and educational programming ranging from instructional Chinese language courses to culinary shows.

Movies include Jackie Chan in the 2017 fantasy Namiya, Ziyi Zhang in the 2013 spy farce My Lucky Star, sci-fi mystery Battle of Memories, supernatural rom-com Beautiful Accident, road trip comedy Breakup Buddies, the noir-inspired crime drama Cock and Bull, cat-and-mouse thriller The Devotion of Suspect Xand father-and-son drama Lost and Love, among others.

TV shows include “Journey to the West,” the most-watched television show in Chinese history; current hit “Diamond Lover,” and the acclaimed documentary series “A Bite of China,” among others.

“[Future Today’s] long-established and highly successful advertising and sales strategies are a truly invaluable resource that will play a vital role in further expanding [Bambu’s],” Erick Opeka, president of Cinedigm Digital Networks, said in a statement.

Cinedigm Acquiring AVOD Platform ‘Future Today’ for $60 Million

Cinedigm March 15 announced it has entered into a definitive agreement to acquire Future Today, one of the largest ad-supported VOD networks, for $45 million in cash and $15 million in Cinedigm common stock.

The acquisition increases Cinedigm’s over-the-top video footprint to over 7.6 million monthly active users and 67 million total app installs.

The Los Angeles-based home entertainment distributor said Future Today, which owns and operates more than 700 content channels with more than 60 million app installs, and manages more than 200,000 film, television and digital content assets,generated about $23.9 million in revenue in 2018.

Future Today brands include Fawesome.tv, focused on general entertainment movies & television shows, and HappyKids.tv, providing age-specific edutainment in the connected TV market.

Alok Ranjan and Vikrant Mathur, co-founders of Future Today, will continue to lead the subsidiary as co-presidents, entering into long-term employment agreements with Cinedigm upon the deal closing.

“Building our stake in the rapidly surging AVOD business is a top priority for Cinedigm, and the acquisition instantaneously transforms our company into the world’s largest provider of premium [ad-supported] content,” Chris McGurk, chairman/CEO of Cinedigm said in a statement.

Future Today’s cloud-based technology and ad-based monetization platform manages OTT services for more than 350 content owners, producers, distributors and major media companies helping them launch and monetize connected TV channels across all devices.

“Alok and Vikrant have built Future Today into one of the most respected and fastest growing companies monetizing video content today,” said Erick Opeka, president of Cinedigm Digital Networks. “Their entrepreneurial spirit and deep knowledge of the video ad space, combined with Cinedigm’s content and relationships, will be a formidable and compelling combination in the rapidly growing AVOD segment.”

The transaction is expected to close in the second calendar quarter of 2019 and is subject to customary closing conditions.