Restocking the Shelves, Part Three: Seeing Through Windows

One positive trend that has emerged during the pandemic, home entertainment studio executives say, is that consumers seem to be gaining a better understanding of the difference between transactional and subscription streaming and are realizing that not everything they might want to see is available on Netflix or the other big SVOD services.

“Because consumers are spending so much watching digital video at home, they are acutely aware of which titles are available on the various platforms,” says Jason Spivak, EVP of U.S. distribution at Sony Pictures Television Distribution.

Hilary Hoffman

“It has become clear that consumers sheltering at home not only have become increasingly engaged in our catalog offerings to keep entertained, but also have progressively grown to become more savvy in navigating the spectrum of formats,” says Hilary Hoffman, EVP of global marketing, Universal Pictures Home Entertainment. “As such, we have continued to invest and reward consumers to stay engaged in the category and have been working in lockstep with our digital and physical retail partners to ensure that we remain hyper-focused on delivering the broadest access and best possible in-home experience.”

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“Consumers have become much more receptive to different price points,” adds Sony Pictures Home Entertainment’s senior EVP of worldwide marketing Lexine Wong. “They realize not everything’s on Netflix, and it’s worth it to them to pay a transactional amount for something they really want to watch. They really have embraced all the ways to consume digital video.”

That includes the physical disc. “We are encouraged by the resilience,” Spivak says. “When you think of the structural impediments, stores being closed, online ordering taking longer to fulfill — consumers who love the physical disc are persevering and that business is holding up quite well.”

Studios were fortunate that two of the biggest retail sellers of DVDs and Blu-ray Discs, Walmart and Target, were able to remain open throughout the pandemic because they also sell groceries and thus were deemed “essential” businesses. Alanna Powers, SVP of brand marketing, catalog, at Paramount Home Entertainment, says studio marketers have already met with Walmart to discuss fourth-quarter plans, with a focus on catalog.

“We went through a whole planning session with the Walmart team,” Powers says.

See also: Restocking the Shelves, Part Two: Home Entertainment Marketing Shifts Into High Gear

But the biggest lift to DVD and Blu-ray Disc sales, studio marketers say, comes from e-commerce sellers such as Amazon.

“We’ve seen quite a boom in e-commerce,” Powers says. “Initially we were unsure about the supply chain and how retail would react, but we kept all our new-to-Blu-ray titles on the calendar and saw a very positive response so we’ve continued to fill the slate with additional titles.”

Indeed, in addition to monthly waves of “Paramount Presents” releases, Paramount recently has come out with a 25th anniversary edition of the Alicia Silverstone comedy Clueless and 40th anniversary editions of horror classic Friday the 13th and John Travolta’s Urban Cowboy. Clueless and Friday the 13th also are available in limited edition steelbooks.

“We’re really leaning more into the collector’s market,” Powers says. “That’s where e-commerce really shines.”

Jeff Brown

It’s not just movies, either. Warner Bros. Home Entertainment enjoyed a banner spring with TV product, says Jeff Brown, EVP and GM, Television. “The second quarter was a panacea for transactional television content, physical as well as digital,” Brown says. “Our business grew over 40%, year on year. And if you exclude ‘Game of Thrones,’ which had an extraordinary performance last year with the final season broadcast and transactional release, our business nearly doubled. This really shows peoples’ appetite for television content, and while obviously stay-at-home behavior contributed to this, there were several other opportunities we were able to capitalize on.”

One was the fact that Warner now distributes TV content from HBO and Turner digitally as well as physically.

See also: Restocking the Shelves, Part One: Home Entertainment Divisions Mine Catalog as Theatrical Slate Stalls

Another is a strong slate of product, released just in time for viewers to enjoy while encouraged by state and local governments to stay in their homes. “Our top drivers included ‘Rick and Morty,’ ‘Friends’ and ‘The Big Bang Theory,’ as well as the animated original movie titles Justice League Dark: Apokolips War, which was probably our best-performing DC animated movie since Batman: The Killing Joke and Mortal Kombat Legends: Scorpion’s Revenge,” Brown says.

The third factor behind Warner’s strong TV quarter is a series of “Entertaining the World” promotions, Brown says, with a menu of promotional actions for digital retailers such as Amazon Prime Video, iTunes, Google Play, Vudu and FandangoNow.

“We promoted shows such as ‘Fresh Prince of Bel-Air,’ ‘Two and a Half Men,’ ‘The Sopranos,’ ‘The Wire,’ and Hanna-Barbera and DC animated classics,” Brown says. “We were able to look at the total Warner-HBO-Turner TV and animation library and come up with compelling retail programs, and we coordinated this on a semi-monthly ‘wave’ basis to provide an abundance of promoted content to retailers in a timely manner.”

Editor’s Note: This is part three in a four-part series, “Restocking the Shelves: With No Theatrical Releases, Studio Home Entertainment Marketers are Getting Creative.” The complete story will be available in the July print and digital editions of ‘Media Play News.’

Scream Factory Presents ‘Friday the 13th’ Blu-ray Boxed Set Oct. 13

To mark the 40th anniversary of the original “Friday the 13th” film, Shout! Factory’s horror imprint, Scream Factory, will release The Friday the 13th Collection Deluxe Edition Oct. 13. The 16-disc Blu-ray set will include all 12 franchise films released by Paramount Pictures and New Line Cinema.

It also includes new and existing extras, a new collectible rigid slipcover with newly-commissioned art, a new 40-pg collectible essay booklet with archival still photography, and new 4K film transfers for the first four movies, with part three in its original 3D presentation. Additionally, each film comes with a dedicated Blu-ra case featuring original theatrical artwork.

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The 12 films included in the set are Friday the 13th (1980), Friday the 13th Part 2 (1981), Friday the 13th Part 3 (1982), Friday the 13th: The Final Chapter (1984), Friday the 13th Part V: A New Beginning (1985), Friday the 13th Part VI: Jason Lives (1986), Friday the 13th Part VII: The New Blood (1988), Friday the 13th Part VIII: Jason Takes Manhattan (1989), Jason Goes To Hell: The Final Friday (1993), Jason X (2001), Freddy vs. Jason (2003) and the 2009 Friday the 13th remake.

The new boxed set is limited to a run of 13,000 copies. For a limited time, fans who buy the collection through ShoutFactory.com can receive an exclusive 36×24-inch lithograph featuring new artwork from artist Devon Whitehead, and an exclusive 24×36-inch 40th Anniversary poster featuring new artwork from artist Joel Robinson.

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Among the features of each movie are:

Friday the 13th (two discs):

  • New 4K scan of the original camera negative (theatrical cut and unrated cut);
  • Audio Commentary by director Sean S. Cunningham, screenwriter Victor Miller and more (unrated cut);
  • “Fresh Cuts: New Tales from Friday the 13th”;
  • “The Man Behind the Legacy: Sean S. Cunningham”;
  • A Friday the 13th Reunion;
  • “Lost Tales from Camp Blood Part 1”;
  • Vintage Fangoria Magazine Article (BD ROM — New to the Set);
  • TV Spots (New to the Set);
  • U.S. Radio Spots (New to the Set);
  • U.K. Radio Spot (New to the Set);
  • U. S. Theatrical Trailer;
  • International Theatrical Trailer (New to the Set).

 

Friday the 13th Part 2:

  • New 4K scan of the original camera negative;
  • Amy Steel podcast interview;
  • Inside Crystal Lake Memories: The Book;
  • “Friday’s Legacy: Horror Conventions”;
  • “Lost Tales from Camp Blood Part 2”;
  • Vintage Fangoria Magazine Article (BD ROM — New to the Set);
  • Radio Spots (New to the Set);
  • TV Spots (New to the Set);
  • Theatrical Trailer.

 

Friday the 13th Part 3:

  • New 4K scan from the original film elements;
  • Contains both the 2D and a new 3D version;
  • Audio Commentary with actors Larry Zerner, Paul Kratka, Richard Brooker and Dana Kimmell;
  • “Fresh Cuts: 3D Terror”;
  • “Legacy of the Mask”;
  • “Slasher Films: Going for the Jugular”;
  • “Lost Tales from Camp Blood Part 3”;
  • Vintage Fangoria Magazine Article (BD ROM — New to the Set);
  • Radio Spots (New to the Set);
  • TV Spots (New to the Set);
  • Theatrical Trailer.

 

Friday the 13th: The Final Chapter:

  • New 4K scan from the original camera negative;
  • Audio Commentary by director Joe Zito, screenwriter Barney Cohen and editor Joel Goodman;
  • Audio Commentary by fans/filmmakers Adam Green and Joe Lynch;
  • “Lost Tales from Camp Blood Part 4”;
  • Slashed Scenes with audio commentary by director Joseph Zito;
  • “Jason’s Unlucky Day: 25 Years After Friday the 13th: The Final Chapter”;
  • The Lost Ending;
  • “The Crystal Lake Massacres Revisited Part I”;
  • Jimmy’s Dead Dance Moves;
  • Vintage Fangoria Magazine Article (BD ROM — New to the Set);
  • Radio Spots (New to the Set);
  • TV Spot (New to the Set);
  • Theatrical Trailer.

 

Friday the 13th Part V: A New Beginning:

  • New audio commentary with Melanie Kinnaman, Deborah Voorhees and Tiffany Helm;
  • Audio Commentary by director/co-screenwriter Danny Steinmann, actors John Shepherd and Shavar Ross;
  • Audio Commentary by fans/filmmakers Adam Green and Joe Lynch (New to the Set);
  • “Lost Tales of Camp Blood Part 5”;
  • “The Crystal Lake Massacres Revisited Part II”;
  • “New Beginnings: The Making of Friday the 13th Part V”;
  • Vintage Fangoria Magazine Article (BD ROM — New to the Set);
  • TV Spots (New to the Set);
  • Theatrical Trailer.

 

Friday the 13th Part VI: Jason Lives:

  • New audio Commentary with Thom Mathews, Vinny Gustaferro, Kerry Noonan, Cynthia Kania and CJ Graham;
  • Audio Commentary with writer/director Tom McLoughlin;
  • Audio Commentary With writer/director Tom McLoughlin, actor Vincent Guastaferro and editor Bruce Green;
  • Audio Commentary by fans/filmmakers Adam Green and Joe Lynch (New to the Set);
  • “Lost Tales from Camp Blood Part 6”;
  • “The Crystal Lake Massacres Revisited Part III”:
  • Jason Lives: The Making of Friday the 13th: Part VI”;
  • “Meeting Mr. Voorhees”;
  • Slashed Scenes
  • Vintage Fangoria Magazine Article (BD ROM — New to the Set);
  • TV Spots (New to the Set);
  • Theatrical Trailer.

 

Friday the 13th Part VII: The New Blood:

  • Audio Commentary with director John Carl Buechler and actor Kane Hodder;
  • Audio Commentary with director John Carl Buechler and actors Lar Park Lincoln and Kane Hodder;
  • “Jason’s Destroyer: The Making of Friday the 13th Part VII”;
  • “Mind Over Matter: The Truth About Telekinesis”;
  • “Makeover by Maddy: Need A Little Touch-Up Work, My A**”;
  • Slashed Scenes with introduction;
  • Vintage Fangoria Magazine Article (BD ROM — New to the Set);
  • TV Spot (New to the Set);
  • Theatrical Trailer.

 

Friday the 13th Part VIII: Jason Takes Manhattan:

  • Audio Commentary with director Rob Hedden;
  • Audio Commentary with actors Scott Reeves, Jensen Daggett and Kane Hodder;
  • “New York Has A New Problem: The Making of Friday the 13th Part VIII – Jason Takes Manhattan”;
  • Slashed Scenes;
  • Gag Reel;
  • Theatrical Trailer;
  • TV Spots (New to Set).

 

Jason Goes to Hell: The Final Friday (two discs):

  • New 2K scan of the original film elements (Theatrical Version);
  • New 2K scan of the original film elements with HD inserts (Unrated Version)
  • New interviews with Sean Cunningham, Noel Cunningham, Adam Marcus and Kane Hodder;
  • New audio Commentary with Adam Marcus and author Peter Bracke;
  • Audio Commentary with director Adam Marcus and screenwriter Dean Lorey;
  • Additional TV footage with new optional audio commentary with director Adam Marcus and author Peter Bracke;
  • Electronic Press Kit (New to the Set);
  • Theatrical Trailer;
  • TV Spots (New to the Set).

 

Jason X:

  • New audio commentary with Kane Hodder, writer Todd Farmer and Peter Bracke;
  • New interviews with Sean Cunningham, Noel Cunningham, Kane Hodder, Kristi Angus and Todd Farmer;
  • Audio commentary with director Jim Isaac, writer Todd Farmer and producer Noel Cunningham;
  • “The Many Lives of Jason Voorhees,” a documentary on the history of Jason;
  • “By Any Means Necessary: The Making of Jason X“ making-of/production documentary;
  • Electronic Press Kit (New to the Set);
  • Theatrical Trailer;
  • TV Spot (New to the Set).

 

Freddy vs. Jason:

  • Audio commentary by director Ronny Yu, and actors Robert Englund and Ken Kirzinger;
  • 21 deleted/alternate scenes, Including the original opening and ending with optional commentary by director Ronny Yu and executive producer Douglas Curtis;
  • Behind-the-scenes coverage of the film’s development, including screenwriting, set design, makeup, stunts and principal photography;
  • Visual effects exploration;
  • “My Summer Vacation: A Visit to Camp Hackenslash”;
  • Pre-fight press conference at Bally’s Casino in Las Vegas;
  • Original Theatrical Trailer;
  • TV Spots;
  • “How Can I Live” music video by Ill Nino.

 

Friday the 13th (2009):

  • Includes the theatrical cut and the special extended version;
  • “Hacking Back/Slashing Forward” — remembering the groundbreaking original movie;
  • Terror Trivia Track with Picture-In-Picture with comments from the cast and crew;
  • “The Rebirth of Jason Voorhees,” a look at the making of the film;
  • Additional Slashed Scenes;
  • The Best 7 Kills.

 

Bonus Disc 1:

  • New interview with composer Harry Manfredini;
  • New location featurette on Parts 1 & 2;
  • “The Friday the 13th Chronicles” — an eight-part featurette;
  • “Secrets Galore Behind the Gore” — a three-part featurette;
  • “Crystal Lake Victims Tell All!”;
  • Tales from the Cutting Room Floor;
  • “Friday the 13th” artifacts and collectibles;
  • “Jason Forever” — a Q&A with Ari Lehman, Warrington Gillette, C.J. Graham and Kane Hodder;
  • More TBA.

 

Bonus Disc 2:

  • Scream Queens: Horror Heroines Exposed (2014) — including interviews with Adrienne King and Melanie Kinnaman (78 minutes);
  • Slice and Dice: The Slasher Film Forever (2013) — including interviews with Corey Feldman and John Carl Buechler (75 minutes)
  • Trailer Reel — all 12 trailers in a row;
  • Friday the 13th (2009) TV Spots;
  • Friday the 13th (2009) Electronic Press Kit;
  • More TBA.

 

All 12 films were previously released in a boxed set by Warner in cooperation with Paramount in 2013, but with fewer extras and without the Jason Goes to Hell: The Final Friday unrated cut.

Paramount in June released a 40th anniversary Steelbook Blu-ray of the original film.