Tastemade Launches Home Streaming Channel, Hires Evan Bregman as GM of Streaming

Tastemade Oct. 20 announced the launch of Tastemade Home, a new 24/7 channel designed for homeowners and renters. The channel joins Tastemade’s existing branded streaming video channels, including Tastemade Travel and Tastemade en Español.

Paired with Tastemade’s existing programming in the food and travel spaces, Tastemade Home will continue to deepen the company’s roots in the lifestyle streaming space premiering 27 global shows (more than 200 hours of content) in 2022 alone, and currently reaching more than 150 million households in more 60 countries.

Tastemade Home features original series include “Beyond the Block,” a home buying show in partnership with Realtor.com. The series features first-time homebuyers and focuses on the neighborhoods and the people in them, and it is currently in its third season with host Andrew Tyree. New series will include, “Weekend Refresh,” hosted by Tia Mowry, based on Tastemade’s successful social series, which highlights home improvement makeovers in just 48 hours.

In addition, Tastemade has brought on digital media executive, Evan Bregman, to serve as GM of Streaming. Bregman will report to Tastemade’s co-founder/CEO, Larry Fitzgibbon, and will oversee and drive the viewership and growth of the company’s streaming business.

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Prior to joining Tastemade, Bregman was VP, head of business operations at Rooster Teeth, the original gaming lifestyle brand where he oversaw the strategic operation of Rooster Teeth’s direct-to-consumer business.

Additional new and upcoming shows on Tastemade include:

  • “Dream Home Makeovers” featuring U.K. interior designer Sophie Robinson as she pushes brave homeowners just beyond their comfort zones to create eye-popping interiors that are cozy to live in and amazing to look at.
  • “The Great Garden Revolution” showcases a team of expert designers and gardeners transforming outdoor spaces while supplying ideas that viewers can use to makeover gardens of any size or shape.
  • “Gok’s Fill Your House for Free” shows how to take homes from shabby to chic on a thrifty budget. Gok Wan turns his attention from clothes to house interiors as he meets families who are desperate to give their homes a makeover but have little money to spend.
  • “The Home Team” joins Anthony Scott and Leah McLeod in their workshop as they help out homeowners with their renovations by making homemade solar lights, hardwood benches, vertical gardens, and more.

AVOD Service IMDb TV Rebranding to ‘Amazon Freevee’

IMDb TV, Amazon’s ad-supported VOD platform, is set to change its name to “Amazon Freevee” beginning April 27. The service, along with competitors Paramount Global’s Pluto TV, Crackle, Fox Entertainment’s Tubi and The Roku Channel, represents a growing niche of non-subscription streaming services growing in popularity in the U.S.

Nielsen reported last year that about 34% of U.S. households with streaming services used ad-supported platforms.

Amazon, which acquired the Internet Movie Database in 1998, changed IMDb TV’s name to “IMDb Freedive” in 2019. Growing popularity for AVOD and free ad-supported streaming TV, including launches of original programming, prompted the latest change.

“Over the past two years, we have seen tremendous growth for our AVOD service and are committed to bringing our audiences premium, free-to-consumer content,” Jennifer Salke, head of Amazon Studios, said in a statement. “We’re looking forward to building on this momentum with an increasing slate of inventive and broadly appealing originals and are excited to establish Freevee as the premier AVOD service with content audiences crave.”

Amazon also operates the longstanding Prime Video subscription streaming service, which is available as a standalone product for $9 monthly, or part of the $19.99 monthly Prime membership.

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