Redbox Signs Content Deal With Fremantle

Redbox Nov. 1 announced a content deal with television producer Fremantle to further accelerate the company’s free ad-supported streaming service. The pact includes access to “Buzzr,” “The Price Is Right: The Barker Era” and the “Baywatch” channel.

“Our partnership with Fremantle will add tremendous value to our free streaming service,” Chris Yates, GM of Redbox On Demand, said in a statement.

Mark Deetjen, EVP of global channels at Fremantle, heralded Redbox as an “innovator” since its inception as a kiosk vendor and current growth in the streaming space.

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“At Fremantle we’re on a journey to continue growing our audiences and deliver our great shows via partners who offer the latest content delivery methods,” said Deetjen.

The channels include:

  • Buzzr, which features more than 40,000 game show episodes, which are shown around the clock. Titles include “Match Game,” where host Gene Rayburn is the ringmaster to a mad-capped panel of celebrity guests; “Whew!,” a limited-run quiz show hosted by the late Tom Kennedy featuring a wacky bonus round known as, the “Gauntlet of Villains”; as well as famed titles “Family Feud,” “To Tell the Truth,” “Password,” “Press Your Luck,” “Blockbusters” and “Card Sharks.”
  • The Price Is Right: The Barker Era celebrates veteran game show host Bob Barker. Having spent 35 years as the host of television’s longest running game show, Barker was the recipient of 19 Daytime Emmy Awards and also received an Emmy Award for Lifetime Achievement in 1999. The channel features hundreds of episodes from the ’80s all hosted by Barker. These game show episodes have not been on television since their original air date — nearly 40 years ago.
  • The Baywatch channel features the first five seasons, with other seasons from the 11-year run of the show switching in every quarter, including “Baywatch: Hawaii.”