ViacomCBS continues to expand distribution of its core brands around the world — this time with a new linear and on-demand access to BET, Comedy Central, Paramount Pictures, Nickelodeon and MTV on French telecom/broadband provider Orange.
Nick Junior, Nickelodeon, Nickelodeon +1 and Nickelodeon Teen join Orange on July 9th, with MTV, MTV Hits and J-One coming aboard on Aug. 20.
“This distribution renewal marks an important step for both our partnership with Orange and brand presence in France, as we now distribute the full ViacomCBS channel portfolio throughout the French market,” Raffaele Annecchino, president of ViacomCBS Europe, Middle East, Africa and Asia, said in a statement. “We look forward to building on this important relationship and offer all French audiences the best of our content.”
With a track record of driving growth from both on-screen and off-screen activities in the markets for which he currently has responsibility, Annecchino was brought on board ViacomCBS’s international expansion focusing on developing scale in the company’s operations in EMEAA, in addition to continuing to be responsible for VCNI’s mobile strategy.
In March, Annecchino helped ViacomCBS and Comcast-owned Sky ink a distribution deal for select content offered in Germany, Switzerland and Austria. Under terms of the deal, Sky’s satellite customers in the countries now have access to Nickelodeon, Nick Jr. and Nick Toons.