Fox Joining Streaming Video Market Targeting African-Americans

Fox Television Stations Jan. 13 announced it is launching an ad-supported video service targeting African-Americans viewers called Fox Soul.

The service, which “aims to celebrate black culture and highlight the real topics that affect the everyday lives of the African-American community through frank and insightful dialogue with local and national influencers,” joins a niche market that includes AMC Networks’ Urban Movie Channel and ViacomCBS’ BET+.

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Programming includes originals with Fox TV shows. Series include “On the 7 with Dr. Sean,” “The Mike and Donny Show,” “The Tammi Mac Late Show,” “Out Loud with Claudia Jordan,” “Fit and Fab with Elise Neal,” and “One on One with Keyshia Cole”. Fox TV shows include “Later with Leon,” “The Q,” “Dish Nation,” “The Isiah Factor: Uncensored and Street Soldiers with Lisa Evers”.

“We are proud to debut this African-American focused channel, created by and for the members of the black community,” James DuBose, head of programming for Fox Soul, said in a statement. “We intend to inform, inspire, and empower our viewers by meeting their needs for authentic conversations on topics relevant to our lives.”

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