Tubi Launches on Roku Platform in Mexico

Roku Dec. 14 announced that Fox Entertainment’s ad-supported streaming video service Tubi is now available on the Roku platform in Mexico. The app is available for free from the Roku Channel Store. Users can access thousands of movies and TV shows for free via the app on their Roku device.

“Tubi is an important AVOD channel that is already very popular on the Roku platform in the U.S. and we are excited to bring their extensive entertainment library to users in Mexico,” Yulia Poltorak, director of international content distribution at Roku, said in a statement.

Andrea Clarke-Hall, head of global business development at Tubi, said partnership with Roku in Mexico is instrumental in its mission marketing a free alternative to SVOD.

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“We’re excited to expand our footprint with one of the leading streaming brands, in concert with our content partner TV Azteca, with Roku users now able to enjoy an immense library featuring some of the world’s beloved Spanish-language titles,” Clarke-Hall said.

Tubi, which Fox acquired earlier this year for $440 million, offers movies and television shows — all localized in Spanish-language, from Latin America and the U.S., including film Consciencia, starring Rubén Zamora (Atrapada, Vuelve Temprano), Bárbara de Regil (Rosario Tijeras, Tiempos Felices), and Carla Nieto (Sin Origen, Cuéntame). Roku users will also have access to genres and collections, including “Hollywood Favorites,” “Family Entertainment,” and “The Best of TV Azteca” that includes Exatlón MexicoMasterChefLo que La Gente CuenteMontecristo, Mientras Haya Vida, Bellezas Indomables and Amor en Custodia.

Tubi Adding Fox, Third-Party News Channels to AVOD Platform

Tubi, a division of Fox Entertainment, Oct. 8 announced it has launched “News on Tubi” in the United States, featuring free access to live and VOD content from Fox Television Stations, NewsNow from Fox, Fox Soul, Bloomberg TV, NBC News NOW, PeopleTV, CBC, WeatherNation, Cheddar, Altice USA’s News 12 New York, fubo Sports Network, and the Black News Channel.

Fox Entertainment acquired Tubi earlier this year for $440 million in an effort to jumpstart content distribution in the growing ad-supported VOD market, which includes the Roku Channel, IMDb TV, Pluto TV, Samsung TV and Peacock, among others.

Tubi is available on Android, Amazon Fire TV, and the Roku platform.

News on Tubi offers access to 17 feeds from Fox owned and operated television stations in designated market areas that include New York, Los Angeles, Chicago and Dallas.

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“We will continue to evolve ‘News on Tubi’ to offer more choices, while also diversifying other content choices to serve our young, diverse, and growing userbase,” CEO Farhad Massoudi said in a statement.

The platform will expand to offer stations from Hearst Television, as well as news from two of the largest local station groups in the country — covering 24 of the top 25 markets. Later in October, News on Tubi will become the first major streaming home for Euronews World live in the United States, launch the 24-hour Spanish-language news stream from Estrella Media’s Estrella News network, and offer streaming news from USA Today.

Fox Television Stations offered include:

    • New York (WNYW-TV)
    • Los Angeles (KTTV-TV)
    • Chicago (WFLD-TV)
    • Philadelphia (WTXF-TV)
    • Dallas (KDFW-TV)
    • San Francisco (KTVU-TV)
    • Washington DC (WTTG-TV)
    • Houston (KRIV-TV)
    • Atlanta (WAGA-TV)
    • Phoenix (KSAZ-TV)
    • Tampa (WTVT-TV)
    • Seattle (KCPQ-TV)
    • Detroit (WJBK-TV)
    • Minneapolis (KMSP-TV)
    • Orlando (WOFL-TV)
    • Milwaukee (WITI-TV)
    • Austin (KTBC-TV)


Other channels added include:

  • NewsNow from Fox,  with breaking news, live events, and stories taking place across the nation;
  • Fox Soul, a live and interactive streaming channel dedicated to the African-American viewer celebrating Black culture and dealing with topics that impact the everyday lives of the Black community;
  • Black News Channel, which claims to be the nation’s only 24/7 culturally specific news network that reflects the Black community’s diverse viewpoints;
  • NBC News Now, the 24/7 streaming service from NBCNews featuring reporting, storytelling and live, breaking news from the global resources of NBC News;
  • WeatherNation, which offers local, regional, or national live weather news;
  • CBC, with breaking news from Canada and around the world, from Canada’s public broadcaster;
  • PeopleTV, the celebrity news and entertainment network powered by the People and Entertainment Weekly newsrooms;
  • Bloomberg TV, a 24-hour global business and financial news network covering market trends, investment, international relations, technology, and more;
  • Cheddar, the digital-first news network, providing quick updates on trending stories in tech, innovation, business, politics, media, entertainment and culture;
  • News 12 New York, the hyperlocal news service dedicated to bringing residents of the Bronx, Brooklyn, Connecticut, the Hudson Valley, Long Island, New Jersey, and Westchester local news, traffic, weather, sports, and more; and
  • fubo Sports Network, the live TV network featuring sports stories on and off the field.


Later this month, Tubi will offer:

  • USA Today News;
  • Euronews,  providing news with a European perspective to a worldwide audience;
  • Estrella News, a 24/7 Spanish-language multiplatform news channel, delivering relevant and breaking news stories and reports for Hispanics; and
  • Hearst Television. which owns and operates 33 television stations serving 26 media markets reaching over 21 million U.S. television households from which Tubi will initially offer Pittsburgh (WTAE-TV ABC) and Manchester, NH (WMUR-TV ABC).

Tubi Says Monthly AVOD Consumption Up 104%; Launches Spanish-Language Platform

Tubi, a division of Fox Entertainment, Sept. 16 announced a record 33 million monthly users in August, up 65% from the previous-year period. Since April and coronavirus pandemic, Tubi has averaged 200 million hours per month — an average monthly increase of 104% year-over-year.

Internationally, Tubi saw record increases in all countries where it operates. Year-over-year viewership rose 95% in Canada, and 242% in Australia. The company launched operations in Mexico this past June and has seen 900% growth.

“Tubi’s surge in viewership is a testament to 2020 becoming the year of AVOD,” CEO Farhad Massoudi said in a statement. “As we further grow our offering and capitalize on our partnership across Fox’s IP, we continue to develop a unique value proposition for many of today’s households seeking cost-free premium entertainment.”

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Separately, the service announced the launch of Tubi en Español, a dedicated Spanish-language destination within the Tubi app, on Roku devices in the U.S. Presented by Metro by T-Mobile and offering more than 1,000 titles and more than 3,000 hours of content, Tubi en Español features titles such as Biutiful, El Callejón De Los Milagros, El Violín, Ma Ma, Juana La Virgen, MasterChef Colombia, and MasterChef México. Tubi en Español complements Tubi’s overall library of more than 23,000 catalog movies and television shows.

‘Joy of Painting’ Coming to AVOD Service Tubi Via Cinedigm’s Docurama Channel

Fox Entertainment’s AVOD service Tubi (www.tubi.tv) bring 30 seasons of cult show “The Joy of Painting,” featuring the Bob Ross, to its library on the Docurama channel from Cinedigm.

More than 30 seasons and nearly 400 episodes will stream on Tubi by the end of July.

“Bob Ross and his unforgettable style make ‘The Joy of Painting’ the epitome of comfort TV,” said Adam Lewinson, chief content officer of Tubi, in a statement. “Tubi is proud to be a streaming home for this timeless and beloved series.”

“’The Joy of Painting’ has never been more popular, as evidenced by the ever-growing following and tremendous view count that Ross has garnered on social media platforms,” said Erick Opeka, president of Cinedigm Digital Networks, in a statement. “We are thrilled to be working with Tubi to introduce new audiences to this iconic program.”

In 1983 along with his partners Annette and Walt Kowalski, Ross launched the show on public television. From 1983 through 1994, Bob recorded more than 400 episodes and “The Joy of Painting” became one of the most popular and well-known shows on public television. His passion for teaching and inspiring others lives on today through the thousands of instructors who teach his method around the world. For many fans, Ross is the “King of ASMR,” the audio sensory meridian response that keeps people tuned in and watching his every move. He can also be found today at the forefront of an exciting and inspirational wellness movement.

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With total view time reaching a milestone 200 million hours of content streamed in April, Tubi has more 20,000 movies and television shows from nearly every major Hollywood studio.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at http://www.tubi.tv/.

Tubi TV Integrates With Fox Media Down Under

Since Fox Corp. acquired Tubi TV earlier this year for $440 million, it has aggressively sought to meld the ad-supported VOD platform with its programing and management.

Tubi July 1 announced it has entered an exclusive ad sales partnership with Australian media company Foxtel Group. As part of this collaboration, Foxtel Media will serve as the sole ad sales representative in Australia for Tubi through 2022.

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Headquartered in San Francisco, Tubi streams movies and TV shows from nearly every major Hollywood studio. The service has more than 200 million monthly views and is available in the U.S., Canada, Australia, and Mexico.

For Foxtel Media, which is owned by Rupert Murdoch’s News Corp., Tubi adds a key free-to-the-viewer ad-supported component to its portfolio of live sports, lifestyle, entertainment content and news. In an advertising world that is increasingly powered by data targeting capabilities, Foxtel Media now straddles the fence marketing between free and subscription-based content distributors.

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“Our collaboration with Foxtel Media delivers an optimally localized relationship and trusted team for advertisers in Australia,” Tubi CEO Farhad Massoudi said in a statement.

Mark Frain, CEO of Foxtel Media, says the technology behind Tubi has enabled the AVOD to rapidly build viewership across Australia and Mexico.

“We have the opportunity to connect brands and advertisers to Tubi’s outstanding proposition in this market,” Frain said.

Tubi is available in Australia on Telstra, Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, and on streaming media devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4, and soon on Chinese Hisense TVs globally.