Tubi Streaming Hours Topped 5 Billion in 2022, Monthly Viewership Up to 64 Million

Fresh off its high-profile Super Bowl LVII commercials, Fox Corporation’s free ad-supported streaming platform Tubi Feb. 14  disclosed it ended 2022 with 5 billion hours consumed and monthly viewership reaching 64 million — up from 61 million viewers in the previous-year period.

Fox acquired San Francisco-based Tubi in 2020 for $440 million as part of an alternative approach to the streaming wars dominated by subscription-based SVOD behemoths Netflix, Disney+, HBO Max, Paramount+ and Peacock.

“As [SVOD] costs continue to rise, nearly one in three streamers plan to reduce spending on streaming services this year,” Mark Rotblat, chief revenue officer of Tubi, said in a statement.

Tubi believes those cost-cutting SVOD subscribers will move to AVOD and FAST platforms.

Tubi said total viewing time on the platform in 2022 jumped 44% over 2021, with viewership of younger diverse audiences up more than 50%. More than 36% of Tubi streamers are between the ages of 18 and 34, accessing more than 50,000 titles from 455 content partners as well as a growing curated FAST offering watched by 20% of AVOD streamers in the past 12 months.

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In a report citing multiple data points collected in 2022, Tubi found that linear pay-TV cord-cutting continues, with 75% of survey respondents contending that AVOD streaming is a practical alternative to cable and satellite TV.

With Netflix clamping down on password sharing among its subscribers, Tubi believes the practice will inflate subscriber churn as 35% of streamers access other people’s accounts and 45% of streamers want to stream without having an account.

Tubi found that 51% of streamers are satisfied with six minutes of standard video ads per hour, instead of split screen, interactive or QR code ads.

As advertisers evaluate the state of streaming TV, more ad dollars are being dedicated to AVOD, FAST and ad-supported SVOD. About 80% of marketers now regard advertising on streaming television as “highly valuable.” The report suggests that the growth in monthly active users, the presence of otherwise hard to reach young and multicultural streamers, and the ability to reach hard to find audiences are  key drivers for AVOD ad spend.

“With consumers turning to AVOD to complement the select SVOD services they choose to keep, Tubi offers a brand-safe environment for advertisers looking to tap into an incremental, young, diverse, and highly engaged streaming audience,” Rotblat said.

Tubi Inks Korean Content Deal With CJ ENM

Tubi Dec. 12 announced it has entered a content deal with South Korean distributor CJ ENM. The partnership will launch with more than 75 Korean films, dramas and K-Pop series, totaling 500 hours of content, to be added as a branded curation to Tubi’s robust non-English content offering beginning this month. Titles include “Squad 38,” “Reply 1994,” “Hogu’s Love,” “The Chronicles of Evil,” “A Werewolf Boy,” “Hindsight”  and eight seasons of “M Countdown,” with additional titles to be added in 2023.

As one of Tubi’s fastest-growing categories for non-English content, Korean programming viewership has grown over 25% year-over-year on the platform, according to Fox Entertainment.

“Our partnership with CJ ENM comes at an optimal time for Tubi as we scale and enhance our focus on foreign language content,” Adam Lewinson, chief content officer for Tubi, said in a statement. “Korean-language titles have been an increasingly popular destination for Tubi viewers and we’re excited to kick off this collaboration with a leader in the Korean content space.”

Additional movies from CJ ENM to be made available beginning this month include Hwang Jin Yi, The Accidental Detective, Murder, Take One, Parallel Life, Seondal: The Man Who Sells the River, Howling, Deranged, Perfect Number, Blood and Ties, Killer Toon, Tough as Iron, Helpless, Time Renegades, Heart Blackened, The Advocate: A Missing Body, Finding Mr. Destiny, Glove, Penny Pinchers, The Servant, Over My Dead Body, The Map Against the World, Remember You, Good Morning President, Castaway on the Moon, Arahan, Going by the Book, Salut D’Amour, The Sound of a Flower, White, Spellbound, Sunny and Ode to My Father.

“We plan to continue to seek opportunities to increase the accessibility of our content to global audiences to meet the growing demand of K-content,” said Sebastian Kim, director of content sales and acquisitions at CJ ENM.

Additional series to be made available beginning this month include “Cheese in the Trap,” “The K2,” “Squad 38,” “Marriage, Not Dating,” “Hidden Identity,” “The Three Musketeers,” “Ten 1,” “Emergency Couple,” “Shut Up and Let’s Go,” “Bring It On, Ghost,” “Misaeng-Incomplete Life,” “Voice1,” “Another Miss Oh,” “Second 20’s,” “Gabdong,” “High School King of Savvy,” “The Liar His Lover,” “My Shy Boss,” “Let’s Eat!” 1 and 2, “Oh My Ghost,” “Plus Nine Boys,” “Memory,” “Nine,” “In Need of Romance,” “My First Time,” “Signal,” “Monstar,” “Reply 1997” and “Super Daddy Yeol.”

Tubi Secures Streaming Rights to STX Thriller ‘Bed Rest’

Tubi has acquired the exclusive U.S. streaming rights to the STX supernatural thriller Bed Rest. Starring Melissa Barrera (In the Heights, Scream), the film is written by Lori Evans Taylor, who also makes her directing debut.

After years of struggling to start a family, Julie Rivers (Barrera) is pregnant again and moving into a new home with her husband as they embrace a fresh start. Upon being ordered to mandatory bed rest, Julie begins to slowly unravel as she suffers through the monotony and anxiety of her new constraints. Soon, terrifying ghostly experiences in the home begin to close in on Julie, stirring up her past demons and causing others to question her mental stability. Trapped and forced to face her past, and the supernatural, Julie fights to protect herself and her unborn baby.

“Melissa is absolutely captivating … and we can’t wait for audiences to see her incredible portrayal of this isolated character working through her grief while facing frightening supernatural elements,” Adam Lewinson, chief content officer of Tubi, said in a statement.

“Tubi has been an excellent partner and we are excited to be collaborating once again on a new, original movie that will leave their viewers who are looking for creeps and supernatural twists and scares truly satisfied,” said David Spiegelman, president of domestic TV and digital distribution for STXfilms.

Taylor recently completed the script for Final Destination 6, which is currently in pre-production. She is also currently working on the script I Am Still Alive, starring and produced by Ben Affleck. Her previous credits include Lucky Dog and Welcome Home, among others.

Tubi Reaches 200 Live Content Channels

Tubi, Fox Entertainment’s free ad-supported streaming TV platform, Oct. 10 announced it has reached 200 live content channels since launching in 2014. Newly added channels include local E. W. Scripps Company news stations and entertainment channels from Lionsgate, FilmRise and Cinedigm, among others. Tubi’s milestone comes on the heels of its recently launched exclusive “FIFA World Cup” soccer FAST channel, “Gordon Ramsay,” “ION,” “The Masked Singer,” “Vice,” “TMZ,” “Game Show Central” and “Tubi Originals,” among other channels.

Tubi, which Fox acquired for $440 million in 2020, now features more than 100 local news station feeds across nearly 60 designated market areas in the U.S.

“In just two short years, our FAST channel offering has evolved into a robust and popular pipeline of viewing options across news, sports and entertainment,” Adam Lewinson, chief content officer at Tubi, said in a statement. “We’re excited to continue delivering a best-in-class streaming experience that combines our massive on-demand library with a large ‘lean-back’ curation of linear channels.”

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Tubi Entertainment FAST Channels include Tubi Originals, Gordon Ramsay, Vice, The Masked Singer, Baywatch, Game Show Central, TMZ, Supermarket Sweep, Dick Van Dyke, People TV, Bob Ross, Anger Management, Are We There Yet?, 21 Jump Street, Buzzr, Hi-YAH, The Johnny Carson Show, The Carol Burnett Show and DUST. Newly added channels include FilmRise Black TV, FilmRise Comedy, FilmRiseHorror, FilmRiseTrue Crime and FilmRise Sci-Fi channels, as well as Maverick Black Cinema.

News channels include Fox owned-and-operated television stations in top designated market areas, including New York, Los Angeles, Chicago and Dallas alongside stations from Tegna, CMG, NBC and ABC. Newly added Scripps channels include local stations in Indianapolis, Baltimore, Tulsa, Omaha, Tucson, Fort Myers, Buffalo and Las Vegas.

Sports FAST channels include Fox Sports, Fox Sports en Español, NFL Channel, MLB Channel, PAC-12 Insider, USA TODAY SportsWire and, most recently, FIFA World Cup.

Lifestyle FAST channels include Fox Soul, Jamie Oliver, Tastemade, Tastemade en Español, Places and Spaces, The Biggest Loser, Pattrn and, most recently, America’s Test Kitchen.

Fox Entertainment CEO Charlie Collier Departs for Roku to Become President of Media

Charlie Collier, CEO of Fox Entertainment, is leaving the media company to become president of media at Roku, beginning next month. The hire is part of three executive moves announced by Roku, which include Mustafa Ozgen and Gidon Katz being elevated from their current SVP roles. Ozgen will now serve as president of devices, and Katz will now serve as president of consumer experience. Collier, Ozgen, and Katz will report to Anthony Wood, Roku founder and CEO.

Collier, who has been CEO of Fox Entertainment, which includes ad-supported streaming service Tubi, since 2018, will be tasked (from New York) with reinforcing Roku’s image and commitment to advertisers, content partners, and consumers across its market-leading streaming video platform, which includes ad sales and Roku’s ad platform business as well as content for Roku’s owned and operated channels, and The Roku Channel.

At Fox, Collier oversaw the Fox network, Fox Alternative Entertainment and Fox Entertainment Studios. He also has helped lead several other business transformation initiatives, notably the acquisition of Tubi, the founding of Studio Ramsay Global, the launch of Blockchain Creative Labs, and the acquisitions of Bento Box Entertainment, the animation company behind “Bob’s Burgers,” and indie studio MarVista Entertainment.

Previously, he held senior roles at AMC Network, Court TV, Oxygen, and A&E Networks. During his tenure at Fox and AMC, both networks experienced increases in key business metrics, including ad revenue and ratings, Emmy Award-winning programming, and expansion of their digital platforms.

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Reporting to Collier will be Alison Levin, VP of ad revenue and marketing Solutions; Louqman Parampath, VP of ad product; Mirjam Laux, VP of international advertising and content; and Rob Holmes, VP of programming.

“There is a tremendous opportunity to further accelerate and evolve Roku’s business as the streaming platform built for advertising, and Charlie is the ideal person to help us capitalize on the moment,” Wood said in a statement. “He is a proven leader who brings vast experience, a history of evolving businesses, strong creative instincts, talent relationships, and a track record of driving revenue and growth. He will play an integral role in helping us achieve even greater success as a next-generation media company.”

Collier will also collaborate on commercial strategy with Tedd Cittadine, VP of content partnerships, who continues to lead Roku’s relationships with third-party apps and streaming services, and Gil Fuchsberg, SVP of corporate development and strategic partnerships, to whom Cittadine will continue to report.

Tubi Greenlights Adult Animated Comedy ‘Breaking Bear’

Tubi, Fox Entertainment’s ad-supported VOD platform, Aug. 15 announced that it has greenlighted the adult animated series “Breaking Bear,” parodying the tropes of mobster dramas, comically combining elements of Yogi Bear with “The Sopranos.”

The series follows the escapades of three bear siblings who decide they have to start selling drugs in order to raise money and save their home after gas companies start fracking next to their cave. The bears soon enlist other forest animals in a scheme that will pit them against oil companies, The Russian Mafia, local Hell’s Angels and polar bears who hate anything that isn’t white.

“When Cartel Entertainment [“Creepshow,” “Twelve Forever,” and “Day of the Dead”] pitched the series with cartoon animals as mobsters, I knew it was an offer I couldn’t refuse,” Adam Lewinson, chief content officer at Tubi, said in a statement. “This is the perfect project to expand our adult animation offering after the stellar success of ‘The Freak Brothers.'”

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Tubi continues to expand its adult animation collection, with both library and original animated content for the platform. In May, three new made-for-Tubi movies from Fox’s animation house, Bento Box Entertainment, were announced as Tubi Originals, including: Pastacolypse, from “Aqua Teen Hunger Force” co-creator Matthew Maiellaro; Millennial Hunter, from comedian and actor Sam Taggart; and Big Bruh from writer, stand-up comic and Duncanville co-producer Jerron Horton.

Tubi’s adult animation offering also includes library titles such as “Mike Tyson Mysteries,” “The PJs,” “SuperMansion,” “Brickleberry,” “Kevin Smith: Smodimations,” “Alien News Desk,” “Nerdland” and more.

“Breaking Bear” is executive produced by Tom DeLonge (“Poet Anderson: The Dream Walker”), Stan Spry (“Creepshow,” “Day of the Dead”), Jeff Holland (“Creepshow,” “Day of the Dead”), Bradford Bricken (“Twelve Forever”), and Eric Woods (“Creepshow,” “Harland Manor”). Julien Nitzberg also serves as an executive producer and showrunner.

Fox: Tubi Ups Q3 Revenue, Costs; Fox Nation Sees SVOD Sub Growth

Fox Corp. continues to put much of its digital future on the shoulders of ad-supported Tubi and subscription streaming service Fox Nation — with positive results.

The media giant May 10 reported that television segment advertising revenue increased $54 million to $969 million, from $915 million in the previous-year period, primarily due to continued growth at Tubi, which Fox acquired in 2020 for $440 million.

Additional factors positively affecting ad revenue included continued strength in pricing at the Fox Network, and the impact of the additional week to the NFL regular season, partially offset by the absence of the rotating NFL Divisional playoff game in the current year quarter and softer entertainment ratings at the Fox Network.

At the same time, operating segment income plummeted almost 75% to $35 million, compared with the $135 million in the prior year quarter due to higher expenses. The increase in expenses primarily reflects increased digital investment at Tubi and higher programming rights amortization and production costs at Fox Sports, as well as an approximately $30 million write-down of certain scripted programming at Fox Entertainment.

“Our topline growth in the quarter was propelled by pricing strength in both distribution and advertising revenue across our leadership brands, complemented by the powerful momentum we continue to see at Tubi,” Fox CEO Lachlan Murdoch said in a statement.

Meanwhile, Fox Nation, the company’s branded politically themed subscription streaming service, helped the company’s cable segment increase “other” revenue 22.5% to $140 million, from $120 million in the prior-year period. Fox attributed the increase in part to the timing of sports sublicensing revenue, which were impacted by COVID-19 in the prior year quarter, and higher Fox Nation subscription revenue.

Fox has not revealed Fox Nation subscriber data since launching the $5.99 monthly SVOD in 2018.

Tubi Expands Nielsen Relationship for Ad Ratings

Tubi April 29 announced that it is working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through the latter’s digital ad ratings product. As part of this integration, measurement of Tubi will expand coverage of streaming devices, including computer, mobile and connected TV (CTV) inventory served on specific CTV devices.

This aims to give advertisers a more comprehensive view of ad performance on Tubi, inclusive of co-viewing.

Tubi’s contends the integration with Nielsen will advance advertiser need for third-party measurement in the fast-growing ad-supported OTT space, with measurement and transaction in line with traditional TV audiences. Tubi’s expanded relationship with Nielsen will include co-viewing measurement and allow for buying target audiences across its library of more than 40,000 movies and television series.

“As a movie and television streaming service with 80% of our viewers watching on TV screens, we’re excited about the proposed integration of Nielsen Digital Ad Ratings measurement across our device partners,” Mark Rotblat, chief revenue officer at Tubi, said in a statement. “This upcoming device coverage replaces slim proxies with comprehensive and stable currency-grade measurement, allowing our advertisers to transact on audiences in a way that is apples-to-apples with traditional TV.”

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With the proposed Nielsen DAR integration on Tubi, brands can now leverage deeper contextual insights and align brand objectives with the thousands of movies and television titles audiences consume. Additionally, advertisers will be able to better understand the demographic and interest-based attributes of an audience.

“In this increasingly fragmented media landscape, the need for independent measurement is more critical than ever, as is providing more transparency to advertisers,” said Ameneh Atai, GM of digital audience measurement at Nielsen.

Fox Acquires Animated ‘Gumby’ Rights Across Linear TV, AVOD

Fox Entertainment Feb. 10 announced it has acquired the animated character Gumby, and all his friends, from the estate of Joseph Clokey, son of Gumby creator Art Clokey. Financial terms of the deal were not disclosed.

The acquisition expands on Fox’s long-term strategy of building a select, curated library of owned content and intellectual property to showcase across its linear, AVOD, i.e., Tubi, blockchain-based and other platforms.

Fox obtained all rights to the enduring franchise, including film, television and streaming, consumer products, licensing, publishing and all other categories. In addition, the media company acquired the full library of “Gumby” animated series, specials, movies and content, which will expand Tubi’s current offerings of the franchise.

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This well-known IP complements other recent acquisitions and partnerships, including Tubi, Bento Box Entertainment, Studio Ramsay Global, TMZ, MarVista Entertainment and start-up company Blockchain Creative Labs, as well as Fox Alternative Entertainment and the newly formed Fox Entertainment Studios.

“Competition for globally recognized intellectual property is fierce,” Fox Entertainment CEO Charlie Collier said in a statement. Uncovering this gem, with its built-in awareness and affinity adds meaningful value and creative possibilities to the IP itself and to multiple divisions of our company.”

Internal teams are already hard at work both showcasing the classic “Gumby” series on Tubi and reimagining the franchise for broadcast, streaming and beyond.

Tubi Inks Film Distribution Deal With Village Roadshow

Fox Entertainment’s free ad-supported streaming service, Tubi, Dec. 14 announced a film distribution deal with Village Roadshow Entertainment Group to produce multiple films from Village Roadshow’s newly announced “Black Noir Cinema” initiative.

Upcoming feature films and Tubi Originals Cinnamon and Murder City will be produced by Village Roadshow, alongside NBA MVP and cross-over talent Kevin Garnett and his Content Cartel (“Uncut Gems”), and iconic director and producer Oz Scott (“Black Lightning,” “S.W.A.T.”).

Since its launch in 1986, Village Roadshow has produced more than 100 movies, including co-productions with Warner Bros. Pictures for “The Matrix,” “Sherlock Holmes,” “Happy Feet” and “Oceans” franchises, The Lego Movie and Joker. Village Roadshow’s titles have achieved 34 No. 1 U.S. box office openings, 50 Oscar nominations, 19 wins and six Golden Globe Awards.

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“Fox Entertainment has a longstanding history of diversity in the stories we tell and characters we showcase, and we’re honored to build on that legacy by welcoming independent film giant Village Roadshow to create this dynamic, new content for our growing Tubi audience,” Michael Thorn, president of entertainment at Fox Entertainment, said in a statement. “Collaborating with Village Roadshow; our friend and colleague, Steve Mosko; and talent of Kevin and Oz’s caliber further elevates Tubi’s expanding portfolio of premium original programming.”

One of the first original films from the deal, Cinnamon, follows a struggling small-town gas station attendant with big dreams, whose life is sent into a tailspin after a fatal crime in this intersecting crime thriller. The film is in pre-production with casting underway and is scheduled to begin shooting early next year in Atlanta.

Separately, Mike Colter (“Evil”), headlines Murder City, a contemporary crime story following a disgraced former cop who finds himself working for a ruthless female kingpin to pay off his estranged father’s debt and protect his family.

“As we continue to grow Tubi’s original content offerings, we remain focused on spotlighting emerging talent and celebrating fresh, authentic storytelling that reflects diverse experiences and perspectives to better serve our current audience, nearly half of which is comprised of viewers who self-identify as multicultural,” said Adam Lewinson, Tubi’s chief content officer.