Tubi: 70% of Americans Now Streaming More Video on TV Than When Pandemic Began

Tubi, the ad-supported VOD platform owned by Fox Entertainment, May 14 released new data on consumer streaming behavior pointing to streaming video’s continued growth one year after the COVID-19 pandemic began impacting the United States in March 2020.

In Tubi’s audience report The Stream, 70% of survey respondents reported watching three hours more TV content daily than they did in March 2020.

Tubi recently announced a record-setting total view time (TVT) of 798 million hours during the first quarter this year, up 54% year-over-year, and a platform-best 276 million hours of TVT in March. The AVOD service saw 2.5 billion hours streamed in 2020.

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The report also found that nearly half (49%) of respondents are searching for ways to pay less for their streaming services in 2021 than they did in 2020, with many turning to AVOD as a solution to cure subscription fatigue. Nearly a third (32%) of people in the study plan on canceling a subscription streaming service (SVOD) they currently use, with one in three (33%) citing cost as their reason to cancel a subscription.

With half (50%) of those in the study turning to free ad-supported streaming services over the past year, 29% among this group did so as a way to cut costs, while 39% did so as a way to supplement their subscription services. The study revealed that consumers crave variety, with 40% of those surveyed noting that a large library of movies and TV shows is important to them in a streaming service, followed by the service being free or affordable (38%).

While more than half of those surveyed (55%) used streaming as an escape from their daily lives, many were also watching more news to keep up with the current events in 2020, with 55% also watching more news now than they were prior to the beginning of the pandemic. Respondents watched local news the most (53%) followed by national news (45%).

“We’re speaking directly to this demographic in the coming year with a larger library that will soon feature original content, sports programming and an expanded news offering, particularly as viewers look to scale back their subscription costs without sacrificing quality content at their fingertips,” Natalie Bastian,VP of marketing at Tubi, said in a statement.

Tubi Enters Anime Deal With Shout! Factory

Tubi, Fox Entertainment’s FAST streaming service, April 7 announced a content deal with Shout! Factory to bring a collection of anime films to its viewers. Titles include In This Corner of the World and Eleven Arts Anime Studio’s Millennium Actress, as well as Liz and the Blue Bird and Penguin Highway, among others. These films will be available in subtitled and dubbed versions beginning April 8, with In This Corner of the World coming to in 2022.

“Tubi has a significant audience of anime lovers,” CCO Adam Lewinson said in a statement. The platform has more than 30,000 movies and television shows from over 250 content partners, including every major studio.

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Melissa Boag, SVP of Family Entertainment at Shout! Factory, said the agreement helps expand the home entertainment distributor’s portfolio of content across new channels. Notably, Shout! Factory was one of the first distributors to launch a branded AVOD platform, dubbed Shout! TV in 2015.

“We’re excited to collaborate with Tubi,” Boag said.

Titles coming to Tubi include:

  • Millennium Actress

Winner of Tokyo Anime Award and nominated for multiple Annie awards, this gorgeous new restoration is what many believe to be Satoshi Kon’s (Perfect BluePaprika) greatest work. When the legendary Ginei Studios shuts down, filmmaker Genya Tachibana and his assistant are tasked with interviewing its reclusive star, Chiyoko Fujiwara, who had retired from the spotlight 30 years prior. As Chiyoko recounts her career, Genya and his crew are literally pulled into her memories where they witness her chance encounter with a mysterious man on the run from the police. Despite never knowing his name or his face, Chiyoko relentlessly pursues that man in a seamless blend of reality and memory that only Satoshi Kon could deliver. The film also garnered the Grand Prize in the Japan Agency of Cultural Affairs Media Arts Festival.

  • Liz and the Blue Bird

Directed by Naoko Yamada, students and best friends Mizore Yoroizuka and Nozomi Kasaki prepare to play a complex musical duet, “Liz and the Blue Bird,” for oboe and flute. Though they play beautifully together and have been friends since childhood, Mizore and Nozomi find that with graduation looming and the duet proving difficult, their friendship begins to buckle under the pressure. Interspersed with their story is the fantasy tale of Liz, drawn like a storybook, contrasting with the crisp realism of the school. These two distinct styles weave with stirring music to tell an intimate coming-of-age story. The film was nominated for Best Film at the Crunchyroll Awards.

  • Maquia: When the Promised Flower Blooms

Though only 15, Maquia knows she will live for centuries without aging past adolescence. She belongs to the Iorph, a clan of ageless beings just like her. Maquia’s elders warn her not to fall in love with anyone outside their realm. But fate pushes Maquia out into the mortal world one night when an invading territory separates her from the clan. There she discovers an orphaned baby, Arial, and takes him in as her own child. From this point, Maquia will suffer extreme heartbreak in the name of motherhood, as she watches Arial grow and seeks to reconnect with her lost Iorph friends, all torn apart by the cruel world of Mesate.

  • Penguin Highway

Budding genius Aoyama is only in the 4th grade, but already lives his life like a scientist. When penguins start appearing in his sleepy suburb, hundreds of miles from the sea, Aoyama vows to solve the mystery. When he discovers that the arrival of the penguins is somehow related to a mysterious young woman from his dentist’s office, they team up for an unforgettable summer adventure! The film was nominated for Best Animated Film at the Japanese Academy Awards.

  • The Wonderland

On the day before her birthday, young Akane meets the mysterious alchemist Hippocrates who brings her through a basement and into a fantastical world full of magic and color. Though things seem peaceful on the surface, he reveals this world is in danger and as the destined Goddess of the Green Wind, it is Akane’s responsibility to bring back the rain and save this world from the terror known as Zan Gu. Joining Akane on her journey is Pipo, an alchemist in training, and her adventurous Aunt Chii. The only problem? Akane just wants to go home. The film is directed by Keiichi Hara.

  • Sound! Euphonium: The Movie – Welcome To The Kitauji High School Concert Band. Sound! Euphonium: The Movie – May The Melody Reach You. Sound! Euphonium: The Movie – Our Promise: A Brand New Day

Based on the manga and television series, the Sound! Euphonium movies follow Kumiko, a young girl at Kitauji High School who plays euphonium in her school’s orchestra. Follow the band on their mission to reach Nationals while juggling romance and adolescence.

  • Haikara-San: Here Comes Miss Modern Parts 1 & 2

Adapted from Waki Yamato’s popular manga, Kazuhiro Furuhashi’s Haikara-San is a heartfelt, and sometimes comical, tale of love surviving through the perils of war and separation.

  • Donten: Laughing Under the Clouds Gaiden

It’s been a year since brothers and shrine guardians, Tenka, Soramaru, and Chutaro, have defeated the legendary giant snake that threatened to destroy humanity. However, their lives are thrown into upheaval when they discover a plot to revive the evil serpent.

  • In This Corner of the World

Based on the award-winning manga by Fumiyo Kouno and brought to life by acclaimed filmmaker Sunao Katabuchi (Mai Mai Miracle) and producer Taro Maki, In This Corner of The World tells the emotional story of Suzu, a young girl from Hiroshima, who’s just become a bride in the nearby city of Kure during World War II. Living with her husband’s family, Suzu has to adjust to her new life, which is made especially difficult by regular air raids. But life must go on, and Suzu — through the help of her new family and neighbors — begins to discover the joys of everyday life in Kure. Much is gained in Kure, but with war, many things cherished are also lost. In This Corner of The World is brought to life, in stunning animation, by acclaimed filmmaker Sunao Katabuchi (Mai Mai Miracle) and producer Taro Maki. The film was also nominated for Best Film at the Annie awards, among several other wins and nominations.

Tubi to Bow Sundance Film Festival Selection ‘Beast Beast’ Feb. 12

Fox Entertainment’s AVOD platform continues to push original content with the Feb. 8 announcement that it will debut on Feb. 12 the 2020 Sundance Film Festival selection Beast Beast, written and directed by Danny Madden, based on his short-film Krista, and executive produced by Alec Baldwin.

The movie, also the 2020 Audience Award and Georgia Film Award winner at the Atlanta Film Festival, chronicles the lives and trauma surrounding three people living in a southern town.

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“We’re proud to support talented filmmakers like the Beast Beast team as we expand our growing indie library with premium titles and help these incredible films reach broader audiences,” CCO Adam Lewinson said in a statement.

Beast Beast is set in a quiet southern town, where popular and charismatic theater kid Krista (Shirley Chen) finds herself increasingly drawn to Nito (Jose Angeles), the new student in her high school who catches her attention with his impressive skating videos. The two share an easy rapport and quickly grow close. Unbeknownst to her, their lives and that of her gun-loving neighbor, Adam (Will Madden), will soon become intertwined — until they reach a breaking point. The movie also stars Courtney Dietz (Queen America) and Daniel Rashid (Being Frank).

Beast Beast captures what it means to come of age in an era marked by technology and social media, where violent clashes awaken dormant passions and teenagers are faced with growing up all too quickly.

Beast Beast was an official selection at SXSW and also received the Grand Jury Prize at Champs-Elysees Film Festival’s U.S. In Progress. Produced in association with Baldwin’s company, Persona Entertainment, the film is also executive produced by Casey Bader and Jim Cummings with Benjamin Wiessner, Matt Miller and Tara Ansley serving as producers. Kristian Zuniga serves as Director of Photography.

Tubi recently announced record monthly active users (MAU) of 33 million in August, an increase of 65% year-over-year. With total view time surpassing 200 million hours of content streamed each month since April, Tubi has more than 30,000 movies and TV shows from more than 250 content partners, including nearly every major studio.

Tubi Launches on Roku Platform in Mexico

Roku Dec. 14 announced that Fox Entertainment’s ad-supported streaming video service Tubi is now available on the Roku platform in Mexico. The app is available for free from the Roku Channel Store. Users can access thousands of movies and TV shows for free via the app on their Roku device.

“Tubi is an important AVOD channel that is already very popular on the Roku platform in the U.S. and we are excited to bring their extensive entertainment library to users in Mexico,” Yulia Poltorak, director of international content distribution at Roku, said in a statement.

Andrea Clarke-Hall, head of global business development at Tubi, said partnership with Roku in Mexico is instrumental in its mission marketing a free alternative to SVOD.

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“We’re excited to expand our footprint with one of the leading streaming brands, in concert with our content partner TV Azteca, with Roku users now able to enjoy an immense library featuring some of the world’s beloved Spanish-language titles,” Clarke-Hall said.

Tubi, which Fox acquired earlier this year for $440 million, offers movies and television shows — all localized in Spanish-language, from Latin America and the U.S., including film Consciencia, starring Rubén Zamora (Atrapada, Vuelve Temprano), Bárbara de Regil (Rosario Tijeras, Tiempos Felices), and Carla Nieto (Sin Origen, Cuéntame). Roku users will also have access to genres and collections, including “Hollywood Favorites,” “Family Entertainment,” and “The Best of TV Azteca” that includes Exatlón MexicoMasterChefLo que La Gente CuenteMontecristo, Mientras Haya Vida, Bellezas Indomables and Amor en Custodia.

Tubi Adding Fox, Third-Party News Channels to AVOD Platform

Tubi, a division of Fox Entertainment, Oct. 8 announced it has launched “News on Tubi” in the United States, featuring free access to live and VOD content from Fox Television Stations, NewsNow from Fox, Fox Soul, Bloomberg TV, NBC News NOW, PeopleTV, CBC, WeatherNation, Cheddar, Altice USA’s News 12 New York, fubo Sports Network, and the Black News Channel.

Fox Entertainment acquired Tubi earlier this year for $440 million in an effort to jumpstart content distribution in the growing ad-supported VOD market, which includes the Roku Channel, IMDb TV, Pluto TV, Samsung TV and Peacock, among others.

Tubi is available on Android, Amazon Fire TV, and the Roku platform.

News on Tubi offers access to 17 feeds from Fox owned and operated television stations in designated market areas that include New York, Los Angeles, Chicago and Dallas.

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“We will continue to evolve ‘News on Tubi’ to offer more choices, while also diversifying other content choices to serve our young, diverse, and growing userbase,” CEO Farhad Massoudi said in a statement.

The platform will expand to offer stations from Hearst Television, as well as news from two of the largest local station groups in the country — covering 24 of the top 25 markets. Later in October, News on Tubi will become the first major streaming home for Euronews World live in the United States, launch the 24-hour Spanish-language news stream from Estrella Media’s Estrella News network, and offer streaming news from USA Today.

Fox Television Stations offered include:

    • New York (WNYW-TV)
    • Los Angeles (KTTV-TV)
    • Chicago (WFLD-TV)
    • Philadelphia (WTXF-TV)
    • Dallas (KDFW-TV)
    • San Francisco (KTVU-TV)
    • Washington DC (WTTG-TV)
    • Houston (KRIV-TV)
    • Atlanta (WAGA-TV)
    • Phoenix (KSAZ-TV)
    • Tampa (WTVT-TV)
    • Seattle (KCPQ-TV)
    • Detroit (WJBK-TV)
    • Minneapolis (KMSP-TV)
    • Orlando (WOFL-TV)
    • Milwaukee (WITI-TV)
    • Austin (KTBC-TV)

 

Other channels added include:

  • NewsNow from Fox,  with breaking news, live events, and stories taking place across the nation;
  • Fox Soul, a live and interactive streaming channel dedicated to the African-American viewer celebrating Black culture and dealing with topics that impact the everyday lives of the Black community;
  • Black News Channel, which claims to be the nation’s only 24/7 culturally specific news network that reflects the Black community’s diverse viewpoints;
  • NBC News Now, the 24/7 streaming service from NBCNews featuring reporting, storytelling and live, breaking news from the global resources of NBC News;
  • WeatherNation, which offers local, regional, or national live weather news;
  • CBC, with breaking news from Canada and around the world, from Canada’s public broadcaster;
  • PeopleTV, the celebrity news and entertainment network powered by the People and Entertainment Weekly newsrooms;
  • Bloomberg TV, a 24-hour global business and financial news network covering market trends, investment, international relations, technology, and more;
  • Cheddar, the digital-first news network, providing quick updates on trending stories in tech, innovation, business, politics, media, entertainment and culture;
  • News 12 New York, the hyperlocal news service dedicated to bringing residents of the Bronx, Brooklyn, Connecticut, the Hudson Valley, Long Island, New Jersey, and Westchester local news, traffic, weather, sports, and more; and
  • fubo Sports Network, the live TV network featuring sports stories on and off the field.

 

Later this month, Tubi will offer:

  • USA Today News;
  • Euronews,  providing news with a European perspective to a worldwide audience;
  • Estrella News, a 24/7 Spanish-language multiplatform news channel, delivering relevant and breaking news stories and reports for Hispanics; and
  • Hearst Television. which owns and operates 33 television stations serving 26 media markets reaching over 21 million U.S. television households from which Tubi will initially offer Pittsburgh (WTAE-TV ABC) and Manchester, NH (WMUR-TV ABC).

Tubi Says Monthly AVOD Consumption Up 104%; Launches Spanish-Language Platform

Tubi, a division of Fox Entertainment, Sept. 16 announced a record 33 million monthly users in August, up 65% from the previous-year period. Since April and coronavirus pandemic, Tubi has averaged 200 million hours per month — an average monthly increase of 104% year-over-year.

Internationally, Tubi saw record increases in all countries where it operates. Year-over-year viewership rose 95% in Canada, and 242% in Australia. The company launched operations in Mexico this past June and has seen 900% growth.

“Tubi’s surge in viewership is a testament to 2020 becoming the year of AVOD,” CEO Farhad Massoudi said in a statement. “As we further grow our offering and capitalize on our partnership across Fox’s IP, we continue to develop a unique value proposition for many of today’s households seeking cost-free premium entertainment.”

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Separately, the service announced the launch of Tubi en Español, a dedicated Spanish-language destination within the Tubi app, on Roku devices in the U.S. Presented by Metro by T-Mobile and offering more than 1,000 titles and more than 3,000 hours of content, Tubi en Español features titles such as Biutiful, El Callejón De Los Milagros, El Violín, Ma Ma, Juana La Virgen, MasterChef Colombia, and MasterChef México. Tubi en Español complements Tubi’s overall library of more than 23,000 catalog movies and television shows.

‘Joy of Painting’ Coming to AVOD Service Tubi Via Cinedigm’s Docurama Channel

Fox Entertainment’s AVOD service Tubi (www.tubi.tv) bring 30 seasons of cult show “The Joy of Painting,” featuring the Bob Ross, to its library on the Docurama channel from Cinedigm.

More than 30 seasons and nearly 400 episodes will stream on Tubi by the end of July.

“Bob Ross and his unforgettable style make ‘The Joy of Painting’ the epitome of comfort TV,” said Adam Lewinson, chief content officer of Tubi, in a statement. “Tubi is proud to be a streaming home for this timeless and beloved series.”

“’The Joy of Painting’ has never been more popular, as evidenced by the ever-growing following and tremendous view count that Ross has garnered on social media platforms,” said Erick Opeka, president of Cinedigm Digital Networks, in a statement. “We are thrilled to be working with Tubi to introduce new audiences to this iconic program.”

In 1983 along with his partners Annette and Walt Kowalski, Ross launched the show on public television. From 1983 through 1994, Bob recorded more than 400 episodes and “The Joy of Painting” became one of the most popular and well-known shows on public television. His passion for teaching and inspiring others lives on today through the thousands of instructors who teach his method around the world. For many fans, Ross is the “King of ASMR,” the audio sensory meridian response that keeps people tuned in and watching his every move. He can also be found today at the forefront of an exciting and inspirational wellness movement.

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With total view time reaching a milestone 200 million hours of content streamed in April, Tubi has more 20,000 movies and television shows from nearly every major Hollywood studio.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at http://www.tubi.tv/.

Tubi TV Integrates With Fox Media Down Under

Since Fox Corp. acquired Tubi TV earlier this year for $440 million, it has aggressively sought to meld the ad-supported VOD platform with its programing and management.

Tubi July 1 announced it has entered an exclusive ad sales partnership with Australian media company Foxtel Group. As part of this collaboration, Foxtel Media will serve as the sole ad sales representative in Australia for Tubi through 2022.

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Headquartered in San Francisco, Tubi streams movies and TV shows from nearly every major Hollywood studio. The service has more than 200 million monthly views and is available in the U.S., Canada, Australia, and Mexico.

For Foxtel Media, which is owned by Rupert Murdoch’s News Corp., Tubi adds a key free-to-the-viewer ad-supported component to its portfolio of live sports, lifestyle, entertainment content and news. In an advertising world that is increasingly powered by data targeting capabilities, Foxtel Media now straddles the fence marketing between free and subscription-based content distributors.

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“Our collaboration with Foxtel Media delivers an optimally localized relationship and trusted team for advertisers in Australia,” Tubi CEO Farhad Massoudi said in a statement.

Mark Frain, CEO of Foxtel Media, says the technology behind Tubi has enabled the AVOD to rapidly build viewership across Australia and Mexico.

“We have the opportunity to connect brands and advertisers to Tubi’s outstanding proposition in this market,” Frain said.

Tubi is available in Australia on Telstra, Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, and on streaming media devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4, and soon on Chinese Hisense TVs globally.