Tubi Adds New Fox Music Reality Series ‘I Can See Your Voice’

Tubi is going back to the Fox Corp. content well for new music reality series “I Can See Your Voice,” which is now available to stream on the ad-supported VOD platform. Weekly episodes from the debut season, hosted and executive produced by “The Masked Singer” panelist Ken Jeong, will continue to roll out on Tubi shortly after their linear broadcast premiere.

The series is the latest addition from Fox to be added to Tubi’s library of more than 23,000 movies and TV shows. The next new episode of “I Can See Your Voice” premieres on Fox Oct. 28.

The series features Jeong, along with Emmy-nominated actress Cheryl Hines (“Curb Your Enthusiasm”) and Daytime Emmy Award-winning television host and vocalist Adrienne Bailon-Houghton — in addition to a rotating panel of celebrity detectives and a musical superstar — as they help one contestant tell the difference between good and bad singers, without ever hearing them sing a note.

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With $100,000 on the line, the contestant will attempt to weed out the bad “Secret Voices” from the good, based on a series of clues, interrogation and lip sync challenges. In the end, the singer whom the contestant picks will reveal if they are good or bad in a duet performance with the musical superstar, resulting in a musical collaboration or a totally hilarious train wreck.

Tubi, which Fox acquired earlier this year for $440 million, recently announced record “monthly active users” (MAU) reached 33 million in August, an increase of 65% year-over-year — with total view time surpassing 200 million hours of content streamed each month since April.

Tubi TV Integrates With Fox Media Down Under

Since Fox Corp. acquired Tubi TV earlier this year for $440 million, it has aggressively sought to meld the ad-supported VOD platform with its programing and management.

Tubi July 1 announced it has entered an exclusive ad sales partnership with Australian media company Foxtel Group. As part of this collaboration, Foxtel Media will serve as the sole ad sales representative in Australia for Tubi through 2022.

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Headquartered in San Francisco, Tubi streams movies and TV shows from nearly every major Hollywood studio. The service has more than 200 million monthly views and is available in the U.S., Canada, Australia, and Mexico.

For Foxtel Media, which is owned by Rupert Murdoch’s News Corp., Tubi adds a key free-to-the-viewer ad-supported component to its portfolio of live sports, lifestyle, entertainment content and news. In an advertising world that is increasingly powered by data targeting capabilities, Foxtel Media now straddles the fence marketing between free and subscription-based content distributors.

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“Our collaboration with Foxtel Media delivers an optimally localized relationship and trusted team for advertisers in Australia,” Tubi CEO Farhad Massoudi said in a statement.

Mark Frain, CEO of Foxtel Media, says the technology behind Tubi has enabled the AVOD to rapidly build viewership across Australia and Mexico.

“We have the opportunity to connect brands and advertisers to Tubi’s outstanding proposition in this market,” Frain said.

Tubi is available in Australia on Telstra, Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, and on streaming media devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4, and soon on Chinese Hisense TVs globally.

Tubi Begins Streaming ‘The Masked Singer’ Episodes

Ad-supported VOD service Tubi April 23 announced it has begun streaming the first two seasons of Fox singing competition show “The Masked Singer” — the No. 1 show on television in its third season. It is the highest-profile program on Tubi.

Fox Corp. acquired San Francisco-based Tubi earlier this year for $440 million in cash.

The first two seasons can be viewed tonight at 8 p.m. ET / 5 p.m. PT. Current season-three episodes of the show will be available on Tubi in the weeks following their airing on Fox.

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“The Masked Singer” features celebrities facing off against one another with one major twist: Each singer is shrouded from head-to-toe in an elaborate costume, complete with a full-face mask to conceal his or her identity.

With each performance, host Nick Cannon, panelists Jenny McCarthy, Nicole Scherzinger, Ken Jeong, and Robin Thicke, audience members, viewers, and even other contestants are left guessing who is singing behind the mask. Ranging from Grammy Award winners to legendary athletes, and everything in between, the singers may attempt to throw the crowd off their scent, while keen observers might pick up on tiny clues buried throughout the show. One singer is eliminated each week, ultimately revealing his or her true identity.

“This marks the first of many new initiatives we’ll pursue with Fox,”Adam Lewinson, chief content officer of Tubi, said in a statement.

“The Masked Singer” is averaging a 3.3 Live + 7 Day rating and 15 million viewers across all platforms. Fox claims the show has helped it win Wednesday night ratings every week it’s been on the air. The season-three premiere after Super Bowl LIV drew nearly 30 million viewers and a 9.4 L7 rating, marking television’s #1 entertainment telecast in two years and the highest-rated and most-watched reality telecast in eight years.

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Tubi Partners With Viewership Tech Company

With tens of millions of its viewers consuming ad-supported video-on-demand content, Tubi wants a better picture who its users are.

Tubi, which is owned by Fox Corp., is partnering with TransUnion to enhance the way consumers engage and interact with content platforms.

The partnership enables Tubi to deliver curated content and viewer experiences by establishing a more “enriched view” of individuals and households. Tubi hopes the pact will advertisers “seamlessly bridge” the gap between individual and household, and deliver a more personalized ad experience alongside the content.

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“The integration of TransUnion data assets can help companies connect the dots to gain a more comprehensive understanding of today’s consumer and reach them with confidence – especially as they move and consume content in new ways,” Matt Spiegel, EVP of marketing solutions and media vertical at TransUnion, said in a statement.

Spiegel said the decline of third-party cookies combined with changing media consumption habits, alternative identifiers such as home IP address are imperative for building a strong foundation of individual-level identity and reaching consumers on devices like connected TVs.

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Mark Rotblat, chief revenue officer at Tubi, said the partnership will help the platform create more informed audience targeting and media strategies to identify the best types of content and connect that to relevant messaging for viewers.

By creating a linkage from a device ID, Tubi said it can draw  insights around consumer preference and deliver better content personalization and recommendations for users.

“Incorporating this information often results in better performing campaigns and more engaged viewers,” Rotblat said. “Tubi’s strength is in the data surrounding content viewing behavior.”

‘Tubi Kids’ Begins Rolling Out on Android Devices

Tubi, the ad-supported video on demand service owned by Fox Corp., April 14 began rolling out “Tubi Kids” on Android. Tubi Kids will be available to all Android users in the coming days, expanding its current availability on Roku, Fire TV and Comcast Xfinity.

“Collaborating with one of the most widely used operating brands is key in our mission to democratize content and provide value to our customers,” Michael Ahiakpor, chief product officer at Tubi, said in a statement.

Tubi Kids features a library of children’s content — over 1,200 age-appropriate movies and television shows just for families. A destination for age-appropriate content on the service, Tubi Kids is intended to helps alleviate parents’ worries over what their children are watching and will soon be available on all major streaming devices in the near future.

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Tubi Kids movies include Steven Spielberg’s The Adventures of TinTin, Norm of the North and Teenage Mutant Ninja Turtles, alongside series “Sonic the Hedgehog,” “Strawberry Shortcake,” “Paddington Bear,” and “The Wiggles,” among others.

With total view time topping 163 million hours watched since December, Tubi claims to be the world’s largest AVOD service with more than 20,000 movies and television shows from nearly every major Hollywood studio.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4, and soon on Hisense TVs globally.

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Disney Dropping ‘Fox’ From Content Branding

The Walt Disney Company will drop the “Fox” name from some of the assets it acquired in its $71.3 billion buyout of 21st Century Fox studio from the Murdoch family last March, according to reports.

As such, the 20th Century Fox film studio will now be known as 20th Century Studios, while the studio’s indie arm, Fox Searchlight Pictures, is now just Searchlight Pictures. Logos for the newly named subsidiaries have been similarly updated without the “Fox” name.

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The name change has apparently not yet extended to Disney-owned production units 20th Century Fox Television and Fox 21 Television Studios, though a potential name change could be coming on that front as well, according to Variety.

Also unknown is how the rebranding will affect the name of 20th Century Fox Home Entertainment. Inquiries to the studio have not yet been answered.

The primary reason for the re-branding is to distinguish the new Disney-owned properties from assets such as the Fox broadcast network and Fox News Channel that were not included with the sale and are still controlled by the Murdoch family under the Fox Corp. banner.

Disney has already started phasing out “Fox” from company email addresses and is using the Fox-less branding for upcoming projects such as the films Downhill and Call of the Wild.

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Interestingly, the history of the 20th Century Fox studio began with the merger of two independent studios in 1935: Twentieth Century Pictures, founded in 1933, and Fox Film Corporation, founded in 1915. Rupert Murdoch bought 20th Century-Fox in the 1980s and dropped the hyphen from the name. Fox Searchlight was created in 1994.

Iconic 20th Century Fox studio elements such as the spotlight logo and the musical fanfare date back to the Twentieth Century Pictures days, and will be retained by Disney.