Comcast Launching X1 Set-Top in Hotels

Comcast June 18 bowed its first X1 set-top device in the hospitality business with the availability of the cloud-based device in 219 rooms at the Four Seasons Hotel Philadelphia.

The Philadelphia-based cable operator said Four Seasons guests would have access to 300 channel options and a free library of more than 50,000 TV shows and on-demand movies.

Guests can use the X1 Voice Remote to search for networks, shows and movies, set DVR recordings, change the channel, get recommendations, navigate On Demand content and more.

Comcast says its residential X1 subscribers used the voice remote more than 1.5 billion times in the first three months of 2018. The X1 device now represents more than 55% of Comcast sub base.

A two-tuner DVR, allows users to record programming while watching something else or save to be viewed when they return to their rooms. Hotels can include promotional and informational content as well.

“We believe X1 will help elevate our guests’ in-room experience and create a truly world-class visit,” Ben Shank, GM of Four Seasons Hotel Philadelphia at Comcast Center, said in a statement.

“Comcast has the potential to disrupt the $3 billion [domestic] business TV market with X1 for hospitality,” added Greg Ireland, multiscreen video analyst at IDC. “Products and solutions that have generated excellent results on the residential side can help businesses, particularly in the hospitality industry, gain an edge in attracting new and returning consumers.”