WarnerMedia has named Johannes Larcher head of HBO Max International. He will join the company in August and report to Gerhard Zeiler, chief revenue officer of WarnerMedia and president of WarnerMedia International Networks.
Larcher will be responsible for the international rollout and management of the WarnerMedia subscription streaming service, which launched in the United States May 27. His first focus will be the launch in Latin America, which is expected in 2021, according to the company.
Larcher will work closely with Whit Richardson, president of WarnerMedia Entertainment Networks in Latin America, and Priya Dogra, president of WarnerMedia Entertainment Networks in EMEA and APAC.
Larcher currently serves as managing director of digital at MBC Group, the Middle East’s leading media company based in Dubai where he successfully transformed the group’s flagship digital product Shahid VIP into the world’s largest Arabic language video streaming service with more than 1.4 million subscribers. From 2016 to 2018, he was co-founder and CEO of SubVRsive in Austin, Texas, a virtual and augmented reality studio. From 2009 to 2013, he served Hulu as SVP, international, where he led the launch and initial growth phase of Hulu Japan. Earlier, Larcher was president and CEO of online video education start-up Academy123, sold to Discovery and served as GM International for paid search pioneer Overture Services until its acquisition by Yahoo! in 2003. Larcher started his career in 1995 at McKinsey in Los Angeles, where he served media, entertainment and technology clients. He holds an M.A. from the University of Music and Performing Arts in Vienna, and an MBA from the Wharton School, University of Pennsylvania.
“I got to know Johannes as a passionate entrepreneur,” Zeiler said in a statement. “His leadership skills, together with his strong direct-to-consumer and digital experience, international business foundations and tech expertise give him the perfect background to drive the growth of HBO Max beyond the United States.”
“Living at the crossroads of digital technology and content, I’m thrilled to help create unforgettable entertainment experiences for consumers in international markets and make HBO Max an indispensable streaming service around the world,” Larcher said in a statement.