CES 2020 Concludes Its Run With More Than 20,000 Product Debuts

LAS VEGAS — CES 2020 concluded its four-day run Jan. 10 after seeing more than 20,000 product debuts, most of them in the technology sector.

Over 4,400 exhibiting companies launched their latest products to 170,000 attendees across more than 2.9 million square feet of exhibit space. The focus, as it’s been in recent years, was on innovation, with large show floor areas devoted to smart cities, smart homes and automobiles, both connected and autonomous.

“CES 2020 inspired and connected every major industry across the globe,” Gary Shapiro, president and CEO of the Consumer Technology Association (CTA), owner and producer of CES, said in a statement. “The innovation unveiled at CES 2020 will reshape industries, create jobs, fuel the global economy and improve lives around the world.”

The show’s legacy consumer electronics, meanwhile, dominated the huge central hall, where large CE manufacturers like Samsung, Sony, Panasonic, LG Electronics and TCL set up massive displays exhibiting their latest 8K TVs. TV makers are lining up behind either QLED or OLED. QLED stands for “Quantum Dot LED,” which uses a backlight. When light reflects on the quantum dots, they emit light. OLED, which stands for “Organic Light Emitting Diodes,” doesn’t require a back light. QLED TVs offer a greater range of colors and can reach higher levels of brightness without losing saturation, but due to their LCD chips, they cannot reach absolute black.

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Artificial Intelligence (AI) was dominant throughout the show floor and will be a “key ingredient technology” over the next decade, CTA says. Companies debuting their latest AI solutions included Brunswick, Doosan, John Deere and Kyocera.

5G, the next-generation wireless technology that began its global rollout in 2018, also generated a buzz at CES 2020. Delivering data 20 times faster than 4G, the technology also has lower latency — meaning much less of a delay when requesting data — and massive capacity that will allow it to handle not only current devices, but also emerging technologies such as autonomous cars and connected home products.

5G deployment and adoption is spreading more rapidly than expected, according to the June 2019 edition of the Ericsson Mobility Report. By 2024, 45% of the world’s population will have 5G coverage, according to the report, a number that could surge to 65% as spectrum sharing technology allows for 5G deployments on LTE frequency bands.

CES 2020 also saw the launch of innovative technologies not connected to entertainment or communications. Digital health technologies were a major theme, with advancements in digital therapeutics, wearables and remote patient monitoring as digital health addresses issues like opioid dependence, mental illness and chronic disease. The Health & Wellness category saw an increase of nearly 25% with more than 135 exhibiting companies at CES 2020.

The Smart Cities exhibit area expanded by nearly 25% over 2019, the CTA says, with companies and organizations including the Department of Transportation, Hitachi and Siemens highlighting products designed to bring cities fully into the digital age.

CES 2020 was also a key startup event, with more than 1,200 companies from 46 countries featured within Eureka Park, offering disruptive innovations, attracting investors and big-name brands. Technologies unveiled within Eureka Park include the Oval Home smart sensor that analyzes temperature, light, humidity and movement in the home; Yoganotch, which applies motion capture technology to help users improve poses; and Caregiver Smart Solutions with sensors that track movement and patterns to provide caregivers reassurance and patients with more independence at home.

CES 2020 also featured an expanded automotive section, split between connected cars and the latest advances in autonomous driving. The north hall featured exhibits from nine leading car manufacturers, including Audi, BMW, Daimler (Mercedes), FCA, Ford, Honda, Hyundai, Nissan and Toyota, and more than 150 vehicle tech exhibitors.

CES 2020 also brought together content creators, Hollywood, the advertising and music industries, media and leading CMOs to explore the future of brand marketing and entertainment, including streaming services, through the return of C Space. The 2020 program featured more than 60 exhibitors, including AT&T Services, Comcast, Google, HP , Hulu, iHeart, NBC Universal, Pandora, Reddit, Roku, Sirius XM, Snap, Twitch, Turner, Univision and WWE.

The CES stage featured more than 1,100 speakers representing major global industries, including keynotes from Samsung president and CEO of Consumer Electronics Division Hyun-Suk Kim; Daimler chairman Ola Källenius; Delta Air Lines CEO Ed Bastian; NBCUniversal chairman of Advertising and Partnerships Linda Yaccarino; Quibi CEO Meg Whitman and founder Jeffrey Katzenberg; U.S. Secretary of Transportation Elaine L. Chao; Salesforce chairman and co-CEO Marc Benioff; Unilever CEO Alan Jope; and presidential advisor Ivanka Trump.

iQIYI Embedding OTT Video into Chinese-Built Ford Vehicles

With President Trump’s trade war with China making it economically unviable for Ford to export American-made vehicles to the world’s most populous country, the Detroit icon has ramped up auto production within the People’s Republic.

As a result, Chinese online video company iQiYi April 3 announced that its streaming video platform will now be offered as part of Ford’s new in-vehicle infotainment system – dubbed SYNC+, and jointly developed by Ford China and Baidu.

iQIYI Provides In-Vehicle Entertainment Solution for Ford’s New SYNC+ Infotainment System, Powered by Baidu

Starting later this year, SYNC+ will be rolled out in a range of new Chinese-built Ford and Lincoln models in China.

Synchronized with the FordPass app and featuring a range of functions, including voice assist, customized recommendations, in-vehicle online video streaming, smart navigation and vehicle-to-smart home connectivity, SYNC+ is designed to provide Chinese car consumer with an upgraded in-vehicle entertainment experience.

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Users will be able to access all copyrighted content from iQiYi’s content database. In addition, by logging into their iQIYI accounts using the car’s interface, users can access their viewing history and receive user-customized content recommendations.

“Intelligent vehicles are becoming a major part of our new way of life, as we embrace trends like connectivity, autonomy, electrification and the sharing economy,” Duan Youqiao, SVP at iQiYi, said in a statement.

Youqiao said the partnership with Ford represents iQiYi’s aim to strengthen “cooperation” with automotive industry players to better optimize in-vehicle entertainment solutions.

Indeed, the company has inked partnerships with numerous national and international companies (i.e. Google) to expand digital entertainment distribution.

“iQiYi is currently one of the largest online video sites in the world, with nearly 6 billion hours spent on its service through mobile devices each month and over 560 million monthly active users on mobile devices,” Brian Baker, senior director at Google, said in a statement last November.