AT&T has sold its Quickplay over-the-top video distribution platform to a former executive with the telecom with the backing of an investor group.
Firstlight Media, a Toronto-based software company focused on using artificial intelligence to drive user engagement and monetization for OTT video, acquired Quickplay for an undisclosed amount.
Founder/CEO André Christensen, whose previous positions include Quickplay’s chief operating officer and AT&T’s head of product development, will spearhead the combined businesses operating under the Firstlight name.
The company said it aims to partner with companies ranging from TV providers and media companies to premium cable networks, sports leagues, independent studios and niche players offering OTT video delivery process — including collection, management, distribution, video consumption and user engagement.
“The ever-evolving content landscape is creating strong and increasing consumer demand for streaming video content — and content providers need to deliver a seamless viewing experience to keep their audiences engaged,” Christensen said in a statement.
Ryan McCarthy, co-founder of Highview, the investment group financing the transaction, said the deal would help Firstlight “meaningfully” grow its customer base.
AT&T acquired Quickplay in 2018 to help deliver over-the-top (OTT) video and TV Everywhere services to AT&T’s pay-TV portfolio, which includes AT&T U-verse and DirecTV.
With the telecom focusing much of its strategy on the pending HBO Max and online TV platforms (i.e. AT&T TV), pay-TV-based Quickplay apparently was no longer a strategic asset.