Anthem Sports & Entertainment June 25 named longtime video game/pro wrestling executive Jaime Pollack as chief revenue officer for Fight Media Group. In this newly created position, Pollack will oversee all revenue generation for Fight Media, which includes Fight Network and IMPACT Wrestling promotion. Pollack will report directly to Ed Nordholm, president of Fight Media Group and chief corporate officer for Anthem. He joins Anthem on July 1 and will be based in Los Angeles.
“Jaime truly has a wide breadth of experience in all facets of the sports spectrum — from the cutting-edge realm of esports to the most popular mixed martial arts promotion in the world,” Nordholm said in a statement. “He brings an incredible pedigree to the table, having forged worldwide success with major brands such as the UFC and Activision Blizzard. This unique skill set could not be more relevant today and, as Fight Media Group continues to grow and expand, his unparalleled expertise and diverse network of connections in these arenas will accelerate our revenue growth.”
Prior to joining Anthem, Pollack served as VP of media and business development at Activision Blizzard. He was directly responsible for esports media and distribution around the launches of the Overwatch and Call of Duty Leagues, including negotiating the first major e-sports digital streaming deal on Amazon’s Twitch platform, securing esports linear television broadcast partnerships with ABC, Disney XD and ESPN, and creating new cross-Atlantic media distribution in key European and Asian markets.
Prior to Activision Blizzard, Pollack held several different high-level positions with the MMA powerhouse UFC for over a decade. As SVP, global content and GM of Latin America, Pollack helped take UFC from a domestic fight promoter to a mainstream multi-billion-dollar global sports property. He spearheaded the UFC’s landmark launch in Brazil and helped rapidly expand the organization across Latin America. Under his direction, UFC launched UFC Network, conducted major live worldwide-televised events, created platforms for blue-chip sponsors, and developed local fighter talent. Pollack also drove production of the first international seasons of the reality series “The Ultimate Fighter,” leading to successful ratings, brand awareness, business growth and mainstream embracing of MMA on television. Additionally, he served as president of Pride Fighting Championship in Japan after UFC’s takeover, and he has established dozens of other major media, marketing and brand partnerships globally. Prior to joining the UFC, Pollack was a media attorney at NBCUniversal Television Group.