Merchandising: ‘Fifty Shades’ Steelbook at Target

Among the new titles hitting shelves Feb. 2 was a Target-exclusive 4K Ultra HD Blu-ray Steelbook collection of Universal’s “Fifty Shades” trilogy.

Timed for Valentine’s Day, Target’s $39.99 collection includes a 4K, Blu-ray and digital version of each film in the erotically charged trilogy — 2015’s Fifty Shades of Grey, 2017’s Fifty Shades Darker, and 2018’s Fifty Shades Freed.

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Meanwhile, Best Buy’s home video focus for the week wasn’t on “Grey,” but black, or, rather, Black History Month. The “Top Deals” section of the chain’s website for movies and music ran a banner that highlighted a number of relevant movies under the statement “More recognition. More representation.”  Among the films on Blu-ray were Harriet, Hidden Figures, Black Panther, Boys N the Hood, Selma, Fences, Moonlight and Get Out, priced as low as $3.99 each.

Best Buy’s Black History Month 2021 ad

Target had its own Black History Month-themed title, with a Steelbook edition of the new 4K Ultra HD Blu-ray combo pack of Spike Lee’s Do the Right Thing, from Universal Pictures, at $22.99.

Target’s ‘Do the Right Thing’ 4K Steelbook

‘Fifty Shades Freed’ Debuts Atop Home Video Charts

Universal Pictures’ Fifty Shades Freed debuted at No. 1 on the NPD VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, as well as the dedicated Blu-ray Disc sales chart the week ended May 12.

The concluding chapter of the sexually charged “Fifty Shades” trilogy earned $100.41 million at the domestic box office. A three-disc set of all three films landed at No. 12 on the overall sales chart.

Sony Pictures Home Entertainment’s Peter Rabbit slipped to No. 2 on both charts after debuting in the top spot a week earlier. The live-action/CG-animation hybrid family comedy sold 29% as many copies in its second week as Fifty Shades Freed did in its first.

No. 3 on both charts, in its fifth week in stores, was 20th Century Fox’s The Greatest Showman.

No. 4 on the overall sales chart was Warner’s 12 Strong, which slipped to No. 6 on the Blu-ray chart.

Debuting at No. 5 overall and No. 4 on the Blu-ray chart was Warner’s Batman Ninja, a direct-to-video anime adaptation of the classic superhero produced by the studio’s Japanese division.

The No. 4 Blu-ray, in its seventh week, was Walt Disney Studios’ Star Wars: The Last Jedi.

The Blu-ray Disc format accounted for 59% of Fifty Shades Freed unit sales, and 83% for Batman Ninja.

Fifty Shades Freed was also No. 1 on the Media Play News rental chart for the week ended May 13, pushing 12 Strong to No. 2.

Rounding out the top five were Peter Rabbit at No. 3, Universal’s Den of Thieves at No. 4 and Fox’s Maze Runner: The Death Cure at No. 5.

Top 20 Sellers for Week Ended 05-12-18
Top 20 Rentals for Week Ended 05-13-18
Top 20 Selling Blu-ray Discs for Week Ended 05-12-18
Top 20 Blu-ray Market Share for Week Ended 05-12-18
Sales Report for Week Ended 05-12-18
Digital Sales Snapshot for Week Ended 05-14-18

Universal Pictures Q1 Profit Falls 45%

The movie business is often a financial rollercoaster, with release slates and fickle box office turning previous successes into future fiscal headaches.

Universal Pictures said first-quarter (ended March 31) revenue dropped 16.3% to $1.6 billion from $1.9 billion in the previous-year period, primarily due to lower theatrical revenue. The studio includes Universal Pictures Home Entertainment.

Theatrical revenue decreased 35% due to the higher number of movies in release in last year’s first quarter, including comparing financial results from Fifty Shades DarkerSingSplit and Get Out in last year’s quarter against performances of Fifty Shades Freed, Pacific Rim Uprising, Darkest Hour and Pitch Perfect 3 in this year’s first quarter.

Fifty Shades Darker generated $114.5 million at the previous-period domestic box office compared to $100 million for follow-up Fifty Shades Freed this year.

Animation hit, Sing, generated $634 million globally, including more than $270 million domestically. It also generated almost $63 million in combined DVD/Blu-ray Disc sales in 2017, according to That’s more than the combined box office tally from Pitch Perfect 3, Darkest Hour and Pacific Rim Uprising.

Studio pre-tax income fell 45.2% to $203 million from $370.4 million in the previous-year period, reflecting the decline in revenue, partially offset by lower programming and production costs.

Unrated ‘Fifty Shades Freed’ Coming to Digital April 24, Disc May 8

Universal Pictures Home Entertainment will release Fifty Shades Freed through digital retailers April 24, and on Blu-ray, DVD and 4K Ultra HD Blu-ray May 8.

The conclusion to the “Fifty Shades” trilogy stars Jamie Dornan and Dakota Johnson as newlyweds Christian and Ana exploring new levels of their relationship after their sexually charged past. The film earned nearly $100 million at the domestic box office.

The home video version includes both the ‘R’-rated theatrical version and an unrated version.

Extras include a deleted scenes, “The Final Climax” behind-the-scenes featurettes, and the featurette “Christian & Ana By Jamie & Dakota,” in which the actors look back at their characters.

Digital and Blu-ray-exclusive bonus materials include music videos and a conversation between actor Eric Johnson and “Fifty Shades” novelist EL James.