NPAW: Daily Streaming During 2023 FIFA Women’s World Cup Soccer Increased 20%

With the largest field of competing countries and a first time champion in Spain, the 2023 FIFA Women’s World Cup soccer tournament set live audience, television and streaming records.

New data from Barcelona-based video streaming analytics firm NPAW found that compared to the average of the 90 days prior to the tournament’s July 20 start, total games and playtime streamed increased 20% during the tournament. The average streaming user upped their viewership time on game days 32%. Average unique viewers during the month-long competition increased 5%. Daily streaming for the average user during the WWC reached one hour.

The finals match between England and Spain saw an impressive 202% increase in live streaming viewership compared to the other games — a statistic that dwarfed the 2022 FIFA Men’s World Cup, which saw a 40% increase compared to the other games.

In terms of the devices used by viewers to stream the WWC, mirroring past sports events, the majority preferred a traditional, big-screen viewing experience. Set-top boxes and TVs combined accounted for 75.2% of total playtime. Smart-phones and PCs accounted for a combined 22.4%. Tablets and consoles captured less than 3% of the total playtime.

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HBO Max Set to Debut First Live Sports Event Jan. 17 Featuring U.S. Women’s National Soccer Team

Warner Bros. Discovery Sports announced that its eight-year coverage of U.S. Soccer will kick off Jan. 17 with HBO Max’s first-ever domestic live sports coverage featuring the U.S. Women’s National Team traveling to face the 2023 FIFA Women’s World Cup co-host New Zealand at 10 p.m. ET. Max will also stream the follow up match between Team USA and New Zealand live from Auckland on Jan. 20, at 10 p.m. ET. The matches will also be broadcast on TNT.

The women’s team is the reigning World Cup champion since 2015, and has won the quadrennial competition four times.

WBD Sports’ soccer analysts on Max and TNT will feature three National Soccer Hall of Famers — Julie Foudy, DaMarcus Beasley and Shannon Boxx — along with former U.S. Men’s National Team player Kyle Martino.

Canadian Luke Wileman will serve as TNT and HBO Max’s lead play-by-play voice for U.S. Soccer. A veteran of numerous FIFA World Cups, including this year’s event in Qatar, Wileman has called many of the world’s biggest soccer showcases.

Four-time Emmy Award-winning sports broadcast Sara Walsh will host WBD Sports’ studio coverage of U.S. Soccer. Currently a host for NFL Network, Walsh previously spent seven years with ESPN, including as anchor of its flagship program “SportsCenter.”

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Melissa Ortiz will serve as a reporter for TNT and HBO Max. Previously, she worked as a host, studio analyst, commentator and sideline reporter for Fox Sports, ESPN and FuboTV. At the end of 2022 she served as a FIFA World Cup digital analyst and host in Qatar.