FIFA: World Cup Qatar 2022 Soccer Producing Record-Breaking TV/Streaming Viewership

The Nov. 26 World Cup Qatar 2022 group play soccer match between Mexico and Argentina (which Argentina won 2-0) generated more than 2 million viewers on NBCUniversal’s Peacock streaming platform — the highest number ever for a World Cup match. The streamer also saw streaming audiences of 1.1 million for the U.S.-Iran match, won by Team USA; and 1 million for the 1-1 tie between the U.S. and Wales.

Peacock, Paramount+, Prime Video and Apple TV+ have aggressively licensed streaming rights to soccer, including Apple inking exclusive rights to Major League Soccer in the U.S.

Team USA enters the knockout round of the World Cup on Dec. 3 in a match against the Netherlands.

The World Cup 2022 streaming numbers pale in comparison to live television, which continues to generate record viewership and continues to underscore the appeal of live sports broadcasts.

The English-language coverage of Team USA’s encounter with England on Nov. 25 was the most-watched men’s soccer match on U.S. television ever, with a peak audience of 19.65 million viewers on Fox Sports, according to FIFA, the sports governing body. NBC-Universal’s Spanish-language coverage of the match on Telemundo was the second most-watched FIFA World Cup group stage match featuring a United States team in Spanish-language history.

The Telemundo broadcast in the U.S. was the most-watched FIFA World Cup Group Stage match in Spanish-language history in the country, and the second-largest of any stage, ever.

The world’s most-popular sport continues to resonate, especially in key World Cup matches between select countries.

For example, FIFA said that in Japan, the group game between Japan and Costa Rica on Nov. 27 drew an average audience of 36.37 million viewers. This surpassed the audience of the team’s comeback against Germany in their tournament opener by more than 10 million, and was 74% higher than the average domestic group stage audience during the FIFA World Cup in 2018.

On Nov. 28, 65% of people watching TV in Spain saw the country’s national team take on Germany in one of the most anticipated games of the tournament so far. The match ended in a 1-1 tie.

Tubi Announces FIFA World Cup Qatar 2022 Channel Launch Ahead of Soccer Competition

Fox Entertainment’s ad-supported VOD streaming platform Tubi Sept. 14 announced the launch of its FIFA World Cup free ad-supported streaming television (FAST) channel for the upcoming global soccer tournament Nov. 21 to Dec. 18 in Qatar. The U.S. team qualified for the tournament after missing out in 2018.

The channel features highlights and analysis from the quadrennial soccer competition and includes content from past FIFA World Cup tournaments. Additionally, every FIFA World Cup Qatar 2022 match will be available for free on-demand and programmed into the channel as replays. Tubi’s FIFA World Cup FAST channel joins its growing lineup of more than 150 sports, entertainment and local news channels from partners including the NFL and Major League Baseball.

“We’re thrilled to give our viewers different entry points to enjoy one of the largest global sports events, whether they want to drop into the experience via our FAST Channel or actively engage through VOD,” Farhad Massoudi, founder/CEO of Tubi, said in a statement.

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At launch, the FIFA channel and on-demand offerings will offer viewers premium library content, including series and films highlighting past and future FIFA World Cup tournaments, such as “FIFA World Cup Qatar 2022: Qatar Prepares.” Additional FIFA World Cup content featured on Tubi includes: “FIFA World Cup Classics,” “FIFA Women’s World Cup Classics,” “Gold Stars — The Story,” “When the World Watched” and “Etched in Gold.” Fans will also be able to watch past matches from FIFA Women’s World Cup Canada 2015, FIFA World Cup Russia 2018 and FIFA Women’s World Cup France 2019.

Special Fox Sports Digital content celebrating FIFA World Cup Qatar 2022 will also appear on the channel in the lead-up to the tournament. During this year’s celebrated tournament, the channel will roll out event coverage featuring highlight compilation videos.

The channel joins Tubi’s growing linear FAST channels, including the recently launched Gordon Ramsay FAST Channel, News on Tubi, Sports on Tubi, Tubi Originals, The TMZ Channel and “The Masked Singer,” as well as Tubi en Español.