Facebook: 75 Million People Consume Watch Video Daily

In the three months since Facebook launched ad-supported video streaming service, Facebook Watch, the platform has generated more than 400 million monthly visitors, including 75 million people daily who spend at least 60 seconds on the platform.

The social media platform said that on average, the 75 million daily visitors spend more than 20 minutes with Watch.

“We’re seeing that people are regularly coming back to catch up on the videos they care about and watching for longer periods of time,” Fidji Simo, head of video, wrote in a Dec. 13 blog post.

Watch represents Facebook’s $1 billion attempt to enter the original content market, which includes Jada Pinkett Smith’s talk show “Red Table Talk,” dramas Sorry For Your Loss, starring Elizabeth Olsen and Sacred Lies from showrunner Raelle Tucker, to live LaLiga soccer matches in the Indian subcontinent.

“We also kick-started our slate of global shows with our first interactive game show, “Confetti” expanding to six new markets this year and MTV’s “The Real World,” streaming next year in the U.S., Mexico, and Thailand,” wrote Simo.

Th executive said Facebook is renewing “Huda Boss,” “Five Points,” “Sacred Lies,” and “Sorry for Your Loss,” in 2019.

“These shows all cultivated deeply engaged fan bases who came for the episodes but stayed for the conversations — and are a great example of what can happen when content and community come together seamlessly,” wrote Simo – underscoring Facebook’s strategy linking original content with social media.

Facebook Watch Video Service Expands Globally

Facebook Watch, the social media behemoth’s streaming video platform launched a year ago, is expanding worldwide. The platform will be available to Facebook users globally beginning Aug. 30.

The move comes more than two years after Netflix launched globally, and Amazon followed expanding Prime Video to 200 countries in December 2016.

“This is a really important moment for us,” Fidji Simo, head of video at Facebook, said in a statement. “It’s been a year of real progress for Watch. Every month, more than 50 million people in the U.S. come to Watch, and the total time spent has increased 14 times since the start of 2018.”

Maybe, but according to recent data from The Diffusion Group, more than 50% of Facebook users don’t know what Watch is. And fewer still use it. A noteworthy statistic considering Facebook is spending upwards of $1-2 billion on original content for the platform.

Content includes access to select professional soccer and Major League Baseball games, “SKAM Austin,” an episodic teen drama series, based on the Norwegian Web series “Skam,” and “Red Table Talk,” a talk show starring Jada Pinkett Smith, Willow Smith, and Adrienne Banfield-Norris that premiered on May 7 and reportedly has nearly 3 million viewers.

Matthew Henick, head of content planning and strategy and media partnerships at Facebook, said worldwide access to Watch would help third-party publishers and content creators better monetize their videos and better understand how their content is performing.

“[We’re] excited to bring a new distribution platform to our partners around the world,” he said.