Vizio Aug. 2 updated its free streaming video service, WatchFree+, with a new program guide and an expanded content offerings based on user data.
“WatchFree+ provides audiences with access to the channels and programming you expect with cable, but in a free streaming environment that makes it easy to personalize and customize the entertainment experience,” Katherine Pond, VP of business development, said in a statement.
To support what it characterizes as a “growing consumer shift” to streaming, Vizio’s WatchFree+ offers 24/7 access to live and local programming, premium content and an ever-expanding library of hundreds of free channels across movies, news, sports, lifestyle, music, kids, family and multicultural content.
The platform includes new navigation features that allow for advanced search and discovery of the latest and best free entertainment. Streamlined search also enables users to access movies, shows and more in fewer steps, serving up content that’s curated around each viewer’s interests.
The program guide supports voice navigation for new SmartCast TVs that come with the latest remote control. Additionally, audiences can use voice navigation through the free SmartCast app for iOS and Android devices.
The latest update leverages Vizio’s “Inscape” viewing data to inform programming preferences with context and is key in the redesign of Vizio’s full-screen program guide and curated channels.
Using first-party viewership data, the program guide now includes custom curated channels, a new “Featured” category with seasonal programming, themed collections, and pop-up channels, including:
- Fork & Flight: A unique mix of today’s most popular culinary and travel TV shows alongside top digital creators and trendsetters. Fork & Flight will take you to the kitchen, the farm and France — all in one day.
- Investigation: Unlocks the door to real crime and the unknown, giving viewers a behind-the-scenes look at investigations, as well as in-depth explorations.