Fox’s Ad-Supported Tubi Streaming Service Unveils New Logo

Tubi, Fox Corp.’s ad-supported streaming service, is rolling out a new brand logo as it continues to expand it scale among U.S. household TV streamers. In January, Tubi increased its share of total TV viewing to 1.5% — ahead of The Roku Channel, Pluto TV, Max and Paramount+, according to Nielsen.

The new Tubi brand identity features “more vibrant colors and iconography across all consumer touchpoints, including new sonic branding that has a bright, playful tone,” according to Tubi. The updated homepage and UI symbols aim to bring more dimension to the traditional content grid, including a nod to the Tubi rabbit hole, first introduced in the 2023 Super Bowl campaign, according to the service.

Developed in partnership with design agency Dixon Baxi, the new brand identity will begin rolling out to all supported platforms across all markets starting Feb. 28.

“In this new brand system, we wanted to give viewers a fun, bold and engaging platform,” Nicole Parlapiano, CMO at Tubi, said in a statement.

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Fox reports that 63% of Tubi streamers are cord cutters and cord nevers, and 30% are unreachable on other major free ad-supported VOD services, according to the November 2023 MRI-Simmons’ Cord Evolution Study. Tubi’s growth has continued to gain momentum among younger, diverse and female viewers, with 60% growth in the 18-34 demographic, 55% growth in multicultural demos, including Latino, African American and LGBT audiences, and 63% growth in female audiences, year over year.

Tubi recently announced a new programming slate focused on culturally resonant content, which includes “Shattered Glass: A WNBA Story,” showcasing four WNBA players through their journey into the heart of professional women’s basketball, the BBC’s British coming-of-age dramedy “Boarders,” and the comedy-thriller series “Dead Hot.”

Additional titles available on the service include “Scandal,” “The Edge of Seventeen,” “Batwoman,” “ATL” and “Frances Ha,” among others.

Jack Hanna FAST Channel Launches on Pluto TV

Hearst Media Production Group, a producer and distributor of wildlife programming, announced the launch of HMPG’s FAST channel The Jack Hanna Channel on Pluto TV.

The announcement follows HMPG’s recent acquisition of the library of TV series hosted by the wildlife ambassador. The purchase added nearly 400 episodes of the series “Jack Hanna’s Wild Countdown” and “Jack Hanna’s Into the Wild” to HMPG’s portfolio of Hanna content.

The Jack Hanna Channel showcases Hanna as he takes viewers on worldwide adventures to discover some of the most fascinating animals.

Audiences can access The Jack Hanna Channel for free on Pluto TV’s “Animals + Nature” category. 

“Wildlife programming, and Jack himself, are hugely popular with all audience demographics, and The Jack Hanna Channel has proven a powerful audience draw across platforms,” Andrew Tew, HMPG SVP, global licensing and distribution, said in a statement.

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“We are excited to partner with HMPG and deliver our audiences 24/7 access to the wonders of The Jack Hanna Channel,” Scott Reich, SVP, programming, Pluto TV, said in a statement. “This addition to our newly launched Animals + Nature category brings our viewers more of the wildlife programming they love and endless opportunities to learn and explore.”

OTT.X to Hold Third Annual X-Fronts Conference May 21-22

OTT.X will hold its third annual X-Fronts conference on May 21 and 22 at the Skirball Cultural Center in Los Angeles.

The two-day exchange for the CTV/OTT community will consist of pitches and presentations by prominent and up-and-coming AVOD and FAST platforms, networks, and channels to an audience of brands, advertisers and ad agencies, according to OTT.X.

The conference programming will educate media buyers on the ins and outs of the AVOD and FAST landscapes via a series of panels, presentations, research findings, and interactive roundtable discussions focused on the growth of FAST and how it’s being utilized to get the most out of advertising spends, as well as revenue opportunities, operational issues, and projections for the future, according to OTT.X.

Presentations will include details about lineups, content promotion and other plans for the coming year.

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In addition to the presentations, there will be networking opportunities and meeting spaces, both private and semi-private, available for planned or ad-hoc meetings between buyers and sellers.

Cineverse Unveils EntrepreneurTV FAST Channel

Cineverse has unveiled a new, free ad-supported streaming television (FAST) channel, EntrepreneurTV, initially available on Sling Freestream, with additional distribution coming soon, according to the company.

EntrepreneurTV is the first-ever FAST channel from Entrepreneur Media, the publisher of Entrepreneur magazine. It will feature more than 200 hours of content streaming 24 hours a day, seven days a week.

EntrepreneurTV provides shows ranging from high-stakes investment, documentaries and behind-the-scenes looks at major brands to tips for starting a company and more.

“Our partnership with Entrepreneur to bring this lifestyle channel to life is a great opportunity to develop a unique channel programmed around useful information and proven advice,” Marc Rashba, EVP, Partnerships at Cineverse, said in a statement. “EntrepreneurTV provides valuable content tapping into the growing interest and fascination around start-up businesses and entrepreneurship, and we are excited for its debut with Sling, with more to be announced in coming months.”

“Entrepreneur Media’s mission is to help people start, build and grow their businesses, and we know there are millions of entrepreneurs and aspiring entrepreneurs at home watching television,” Bill Shaw, president of Entrepreneur Media, said in a statement. “Through this partnership with Cineverse, we can inspire, educate and entertain many more people, and help them pursue their dreams.”

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EntrepreneurTV’s current programming lineup includes:

  • “Entrepreneur Elevator Pitch” — In the investment show, founders step into an elevator and have just 60 seconds to pitch their business to a board of investors. If the investors like what they hear, the elevator doors open to the boardroom where a real deal can be made.
  • “Start Up” — Emmy-nominated host Gary Bredow travels across America interviewing small business owners to hear their personal stories and find out what it really takes to start a company from the ground up.
  • “Tech Talk” — The documentary TV series takes viewers on a discovery of emerging start-ups, reaching all verticals of technology, from soccer-playing robots to flying taxis, 3D holographic surgery and more.

 

EntrepreneurTV is powered by Cineverse’s Matchpoint technology platform. Other streaming channels that utilize Matchpoint’s tools include Dog Whisperer Cesar Millan, which debuted earlier this year.

The new channel joins others from Cineverse’s portfolio on Sling Freestream, which include AsianCrush, Comedy Dynamics, Crime Hunters, Docurama, Dove Channel, Midnight Pulp, Real Madrid TV, RetroCrush, Screambox TV, So…Real and The Bob Ross Channel.

NBCUniversal Bowing New FAST Content on Pluto TV

NBCUniversal and Pluto TV Feb. 6 announced new free ad-supported streaming TV (FAST) content offerings. featuring entertainment, news, sports and true crime programming from NBCUniversal’s television and streaming portfolio and the NBCU Global TV Distribution library launching on Pluto TV.

Beginning today and rolling out through the month will be past seasons of popular reality series including “The Real Housewives” and “Top Chef,” available to stream as dedicated FAST channels. Sports content includes “GolfPass” and “NBC Sports,” while  true-crime channels feature acclaimed series including “American Greed” and “Lockup.” Pluto TV subscribers will also have access to dedicated FAST channels featuring library series including “Little House on the Prairie,” “The Lone Ranger” and “Murder, She Wrote,” as well as films on Universal Monsters, and genre-based action and crime content.

NBC and Telemundo local FAST channels will also launch on Pluto TV later this year.

“NBCUniversal and Pluto TV’s FAST partnership offers a powerful opportunity to distribute our vast portfolio of premium content to new audiences,” Amy Geary, SVP, NBCUniversal content distribution, said in a statement. “These channels will deliver quality programming from some of the most notable brands in television and create value for our distributors and advertisers.”

“From fan-favorite TV series to legendary films, the breadth and caliber of NBCUniversal’s content portfolio is unrivaled,” Bruce Casino, EVP, U.S. sales and distribution for NBCUniversal Global TV Distribution, said in a statement. “We’re delighted to extend our partnership with Pluto TV and bring their subscribers our iconic titles through these FAST channels.”

“Pluto TV is continuing to build upon our relationship with NBCUniversal by bringing even more of their legendary and award-winning titles to the platform,” Amy Kuessner, EVP, programming, Pluto TV, said in a statement. “We know Pluto TV audiences have a strong affinity for genres like crime, drama and reality, and we are excited to offer our viewers so many channels from the NBCUniversal library in these categories and more.”

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The new entertainment, sports, news and true crime FAST channels now available include:

  • American Crimes, exploring the dark side of the American dream and life behind bars, featuring award-winning series “American Greed” and “Lockup”;
  • Bravo Vault, featuring content from “Shahs of Sunset” to “Flipping Out” in a rotating content library;
  • Oxygen True Crime Archives, with deep dives into infamous cases;
  • Real Housewives Vault, showcasing the glitz, glamour, and drama of the reality show’s wealthy female stars;
  • Top Chef Vault, with a rotating library to catch up on and learn the latest in sous-vide, gastronomy and more from the food competition show;
  • GolfPass, bringing together thousands of lessons from the game’s biggest instructors, exclusive series, GOLF Channel news and features, and more;
  • NBC Sports, featuring the latest sports news with talk programs, including Premier League Stories and “The Dan Patrick Show”;
  • Bad Girls Club, in which seven outrageously bold, brazenly misbehaved women attempt to transform their reckless ways;
  • Little House on the Prairie, featuring the classic series set in the late 1800’s and starring Michael Landon and Melissa Gilbert;
  • The Lone Ranger, featuring the classic series following the masked cowboy known as the Lone Ranger and his trusty accomplice Tonto fighting for justice in the Wild West;
  • Murder, She Wrote, following writer Jessica Fletcher (played by Angela Lansbury), as she solves crimes in the Emmy-winning drama;
  • Universal Action, featuring shows such as “Magnum P.I.,” “Knight Rider,” “The A-Team” and many others;
  • Universal Crime, featuring series such as “Columbo,” “Kojak,” “The Rockford Files” and more;
  • Universal Monsters, including titles such as Frankenstein, Dracula, The Wolf Man and more.

 

The channels join Pluto’s lineup of already available FAST channels from the NBCUniversal portfolio including NBC News NOW, Today All Day, Dateline 24/7, and Sky News International.

Cineverse Bows ‘Sid & Marty Krofft’ Content on FAST, VOD Channels

Cineverse Feb. 5 announced the debut of the “Sid & Marty Krofft Channel,” featuring the children’s entertainment company as branded video-on-demand (VOD) channels on select company owned and operated streaming services, including Midnight Pulp (www.midnightpulp.com), Dove Channel (www.dovechannel.com) and Cineverse (www.cineverse.com).

Cineverse secured worldwide rights to an extensive catalog of the Krofft TV shows in a 2023 content deal. The debut of the new channel offers viewers a nostalgic journey through the brothers’ classic live-action shows from the ’70s and ’80s. Offered initially as a VOD channel, with a live linear channel and social video/YouTube to follow, “The Sid & Marty Krofft Channel” features retro network series, including “H.R. Pufnstuf,” “The Bugaloos,” “Lidsville,” “Land of the Lost,” “Far Out Space Nuts” and “Sigmund and the Sea Monsters.”

Content from the Krofft library can now also be watched on-demand via free, ad-supported streaming television (FAST) platform The Roku Channel, including uncut versions of Krofft’s “Electra Woman and Dyna Girl,” “Wonderbug,” “Dr. Shrinker,” “Bigfoot and Wildboy,” and “Magic Mongo,” along with long-unseen content from “The Krofft SuperStar Hour,” including “Horror Hotel,” “Lost Island” and “The Bay City Rollers.”

“We were able to get 50 years of beautifully digitized from the original master tapes and made available quickly,” Chris McGurk, CEO of Cineverse, said in a statement.

The Midnight Pulp, Dove Channel and the Cineverse streaming services are available across many platforms and devices, including VOD apps and/or live FAST channels. Sid and Marty Krofft programming can also be found on the branded Dove and Midnight Pulp’s live FAST channels on Samsung TV Plus, Vizio WatchFree+ and Sling Freestream.

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Samsung: Ad-Supported Free Streaming TV Supplanting Legacy Television

The growth of free ad-supported streaming television (FAST) has seen the rollout of 12 new services launched since 2019, with a 214% increase in the number of individual FAST channels available in the United States since November 2020.

That’s according to a new report from Samsung, which like FAST services Freevee, Google TV, LG Channels, Plex, Pluto TV, Redbox Live TV, Roku Channel, Sling Freestream, STIRR, Tubi, Vix, Vizio WatchFree+ and Xumo Play, operates a FAST platform, the branded Samsung TV Plus streaming licensed and original content free to Samsung TV owners.

While ad-supported VOD (AVOD) and FAST platforms got their start regurgitating catalog content, Samsung found that more than 33% of current programming is still in production, and 46% is content that first aired since 2020.

FAST channels revolve primarily (57%) around TV shows, news and opinion (18%), movies (13%), and music and sports (6%). News included 333 dedicated FAST channels as of November 2023, with local news accounting for 69% of all FAST news channels.

Separately, the sports genre has skyrocketed in popularity in the past year, growing 153% from 45 FAST channels in 2020 to 114 in 2023.

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The report contends that the difference between broadcast, cable TV and FAST channels will continue to blur. More MVPDs and virtual MVPDs will include FAST channels in their lineups as they become indistinguishable from traditional TV channels, the report contends.

Chicken Soup in Joint Venture With Fuel TV for SVOD, FAST Channels

Chicken Soup for the Soul Entertainment has formed a joint venture with action-sports content company Fuel TV to create Fuel TV-branded subscription video on demand (SVOD) and free ad-supported streaming (FAST) channels.

The companies will combine their respective content catalogs, including Chicken Soup for the Soul Entertainment-owned SVOD channels, which will become Fuel TV Surf, and LiftTicket, which will become Fuel TV Snow. In addition, the venture will create two new channels, Fuel TV Skate and Fuel TV Bike.

Under the terms of the deal, Fuel TV will run and operate the channels. Chicken Soup for the Soul Entertainment divisions Screen Media Ventures will contribute 1091’s library of action sports titles, and Crackle Connex will sell ad inventory. The joint venture expects to roll out the new Fuel TV branded channels in the coming months.

Chicken Soup for the Soul Entertainment plans to expand its joint venture efforts in 2024. These new business deals will drive additional revenues for existing properties it owns and operates utilizing the expertise of third-parties.

Available in more than 130 countries through more than 80 different partnerships with broadcasting and streaming (CTV, OTT) platforms, Fuel TV offers more than 600 hours of new programming every year, in addition to 250 hours of live events and 350 hours of exclusive content.

Chicken Soup for the Soul Entertainment SVOD services Echoboom features action sports titles across skateboarding and skiing; SurfnowTV features surf videos that feature the biggest names past and present; and LiftTicketTV offers viewers ski videos.

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“Fuel TV is the gold standard for action-sports content, and they are the perfect counterparty for us to work with on this joint venture,” Elana Sofko, chief strategy officer of Chicken Soup for the Soul Entertainment, said in a statement. “Their expertise, combined with our robust content and advertising teams, will make this a powerful offering.”

“We are delighted to join this venture, uniting two of the biggest action sports libraries, and both companies’ prowess in the media industry will allow us to consolidate the leadership in the action sports space,” Fernando Figueiredo, CEO of Fuel TV, said in a statement. “Moreover, it will give Surf, Skate, Snow, and Bike a standalone home for those core viewers that binge their sport for hours. For 20 years, Fuel TV action sports channel has gathered all these sports and will keep doing it by being the home of hundreds of hours of live events from across the globe.”

FilmRise to Serve Up True Crime in February

FilmRise is serving up true crime series in February.

Season eight of “World’s Most Evil Killers” will be streaming free on Amazon Freevee, Peacock, Tubi, Pluto TV, the FilmRise app, and more. An in-depth look at the lives and crimes of some of the world’s most evil killers, the new season tells the stories of more than 20 killers such as Harry Jarvis in Scotland, Jordan Monaghan in the United Kingdom, Lester Jones in Colorado, John Eric Armstrong in Detroit and many more. The series  features criminologist Elizabeth Yardley (“Murders & Their Mothers,” “Britain’s Most Evil Killers”), author and journalist Geoffrey Wansell (“Measuring Evil: Britain’s Worst Killers,” “Memories of a Murder,” “When the Whales Came”), and narrator Fred Dinenage (“Gambit,” “& How”).

The new series “World’s Most Evil Prisoners” will stream free on Amazon Freevee, Peacock, Tubi, Pluto TV, the FilmRise app, and more. The series takes an in-depth look at the offenders whose crimes earned them rare life sentences. Despite being securely locked behind bars, these inmates go on to torture, kidnap and even kill. The season reveals the misdeeds of criminals such as Italian-American mobster Freddy Geas whose influence only grew in prison; one of the youngest women ever sent to Death Row named Christa Pike; and Jamie Osuna, who was convicted of torturing and killing a mother of six children.

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Season three of “Bloodline Detectives” will stream free on Tubi, Pluto TV, YouTube, the FilmRise app and more. In the series, crime junkie and media personality Nancy Grace explores more cases where experts harness the power of genealogy and cutting-edge forensic technology to bring justice to unsolved homicides and sex crimes. Cases in season three include the 1999 murder of a hospital worker, the 1956 murder of a young couple and the 1974 disappearance of a then-5-year-old girl. All cases are brought to life with expert interviews, dramatic reconstructions and archival footage.

Omdia: U.S. Consumers Streamlining SVOD Subscriptions in Favor of FAST Services

U.S. consumers are refocusing their appetite away from subscription streaming video services, in favor of free ad-supported streaming television platforms, according to new data from London-based Omdia, which found a notable shift in subscription video on demand (SVOD) “stacking” behavior.

According to the data, there is a significant change in the way consumers are subscribing to multiple streaming services. Previously, consumers would often stack multiple subscriptions to gain access to a wider range of content. However, the data suggests that there’s a shift in this trend, indicating consumers are becoming more selective in their choices and opting for a more focused approach to their streaming subscriptions.

 

“After over half a decade of steady growth, we’re observing a shift in how paid video services are consumed,” analyst Maria Rua Aguete said in a statement.

The analyst contends that the traditional model of stacking multiple paid services is losing ground. This is partly driven by the increasing popularity of free ad-supported television (FAST) channels, “which are becoming a preferred choice for supplementary viewing,” according to Rue Aguete.

The number of SVOD subscriptions per household in the United States was approaching 3.5 in April 2023, but the data now suggests that the number fell more than 10% to under three services by November 2023.

FAST has remained on track to become a prominent service in the United States, with weekly users of these channels representing 46% of total video users. Brazil has also seen a dramatic rise in FAST viewership, with weekly users now accounting for 36% of the video audience, a 4.5-fold increase from 2020. The United Kingdom, another key territory in the FAST market, has seen a surge in FAST viewers, now representing 21% of total video users, according to Omdia.

“The FAST channel market continues to witness strong growth … with ad-revenue projected to reach $8 billion by 2024,” Rue Aguete said in a statement. “This poses both opportunities and challenges for service providers as they adapt to the changing landscape to keep up with evolving viewer demands.”

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