Cinedigm June 11 announced a partnership with media company SPI International to launch two new ad-supported streaming channels, Gametoon and FashionBox HD. Cinedigm will launch and distribute the AVOD platforms in North America and will work with SPI on marketing, audience development and monetization of the channels.
SPI International operates 42 TV channels with more than 65 million subscribers on six continents and is one of the largest aggregators of native Ultra HD content in the world.
Cinedigm’s distribution footprint includes more than 300 million devices across connected televisions, set-top-boxes, mobile & handheld devices, and online TV services.
FashionBox HD is devoted to the fashion-focused lifestyle. The content lineup includes entertaining and educational explorations of the industry’s hottest trends, as well as in-depth fashion show coverage, behind-the-scenes tours of groundbreaking catwalks from across the globe and revealing interviews with the industry’s top designers.
Gametoon features TV programming geared toward video gaming and e-sports enthusiasts. Content includes game reviews, e-sports tournaments, and exclusive game walkthroughs and sessions from popular streamers with a large fanbase, such as Dan Gheesling, Bifuteki, Lothar and many more.
With this agreement, Cinedigm Digital Networks now has access to SPI International’s partnerships with major license suppliers, and extensive library of popular, recognizable, and compelling programming.
“SPI International has built an impressive footprint of channels and content that delights tens of millions of users around the world,” Erick Opeka, president of Cinedigm Digital Networks, said in a statement.
Opeka said the addition of Gametoon and FashionBox HD would help Cinedigm reach two key demographics within its portfolio of digital networks.
“We look forward to building upon the success that these properties have achieved, as we continue our commitment to delivering high-quality ad-supported programming to viewers in North America and around the world,” he said.